{"id":22544,"date":"2024-06-28T06:00:00","date_gmt":"2024-06-28T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22544"},"modified":"2024-06-26T10:40:22","modified_gmt":"2024-06-26T14:40:22","slug":"business-growth-and-digital-marketing-news-tips-6-28-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-28-24\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 6-28-24"},"content":{"rendered":"\n<p>You\u2019ve heard the quote, \u201cIf you fail to plan, you plan to fail\u201d \u2014&nbsp; and for good reason. Whether you just started your business or you\u2019ve been running it for 10 years, it\u2019s important to think about where you want your company to be in the next decade or two \u2014 or five! Annual planning and road mapping are just two steps you can take to review the current state of your business and set your sights on future goals.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/business-growth-development\/future-proof-your-business\/\"><strong>Keep Reading<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"800\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/strategies-long-term-growth.jpg\" alt=\"Strategies for long term growth\" class=\"wp-image-22539\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/strategies-long-term-growth.jpg 1201w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/strategies-long-term-growth-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/strategies-long-term-growth-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/strategies-long-term-growth-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/strategies-long-term-growth-350x233.jpg 350w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2024\/jun\/17\/49-of-consumers-believe-they-can-distinguish-between-traditional-and-ai-ads-on-ctv\/\"><strong>Articulating AI:<\/strong><\/a> 49% of consumers are confident they can distinguish AI-generated ads from traditional ads.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktoks-rise-discovery-platform-infographic\/719066\/\"><strong>Destination for Discovery:<\/strong><\/a> The use of TikTok as a discovery platform is on the rise as people use it to learn about products, trends and more.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/forrester-generative-ai-marketing-agencies-report\/719285\/\"><strong>AI Abounds:<\/strong><\/a> 91% of US ad agencies are currently using or exploring generative AI.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/06\/20\/raising-your-influencer-iq-with-christopher-douglas\"><strong>Incoming Influencers:<\/strong><\/a> Influencer marketing is becoming the focal point of many marketing strategies instead of just one aspect of them.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-experiments-chat-widgets-prompt-more-engagement\/719571\/\"><strong>Charged-Up Chat:<\/strong><\/a> Instagram is testing out a way to fuel more engagement in DMs via chat widgets.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/spons\/the-future-of-addressability-uncertain-doesnt-have-to-mean-unprepared\/719336\/\"><strong>Uncertain &amp; Unprepared:<\/strong><\/a> The future of identity and addressability remains uncertain, but that doesn\u2019t mean your brand has to be unprepared.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/amazon-cookieless-ad-relevance-targeting-solution-cannes-lions\/719215\/\"><strong>No Cookies at Cannes:<\/strong><\/a> Amazon unveiled an ad-targeting solution called Ad Relevance that does not rely on cookies or other third-party identifiers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/06\/18\/two-thirds-of-advertisers-bought-ads-on-misinformation-sites-researchers-find\"><strong>Making the Best of Misinformation:<\/strong><\/a> Two-thirds of advertisers unknowingly bought ads on websites deemed to contain \u201cmisinformation\u201d between 2019 and 2021.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/ga4-update-brings-alignment-with-google-ads-targeting\/520747\/\"><strong>Advertising Alignment: <\/strong><\/a>Google enhanced GA4 advertising data to align user counts with Google Ads for improved remarketing abilities.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/gen-z-ditches-google-turns-to-reddit-for-product-searches\/520429\/\"><strong>Rally Behind Reddit:<\/strong><\/a> Studies show that Gen Z is changing its online search habits, turning away from Google and toward platforms like Reddit.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SEO<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">AI Search Stumbles: Google\u2019s AI Overviews Need Work<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"22530\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/ai-overviews-problems-1024x682.jpg\" alt=\"ai-overviews-problems\" class=\"wp-image-22530\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/ai-overviews-problems-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/ai-overviews-problems-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/ai-overviews-problems-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/ai-overviews-problems-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/ai-overviews-problems.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">ai-overviews-problems<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Google\u2019s AI Overviews aims to be informative for even the most obscure searches. But for rare or unusual questions, the system currently struggles to find reliable sources.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/ai-search-stumbles-googles-ai-overviews-need-work\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Digital Advertising Fraud and How to Fight Back<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1201\" height=\"800\" data-id=\"22522\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/combating-digital-advertising-fraud.jpg\" alt=\"Combating digital advertising fraud\" class=\"wp-image-22522\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/combating-digital-advertising-fraud.jpg 1201w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/combating-digital-advertising-fraud-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/combating-digital-advertising-fraud-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/combating-digital-advertising-fraud-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/06\/combating-digital-advertising-fraud-350x233.jpg 350w\" sizes=\"(max-width: 1201px) 100vw, 1201px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Digital advertising fraud is a persistent and growing challenge in the digital advertising industry, costing businesses billions of dollars annually. It encompasses various deceptive practices designed to drain advertising budgets without delivering genuine engagement or conversions.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/digital-advertising-fraud\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>You\u2019ve heard the quote, \u201cIf you fail to plan, you plan to fail\u201d \u2014&nbsp; and for good reason. Whether you just started your business or you\u2019ve been running it for 10 years, it\u2019s important to think about where you want your company to be in the next decade or two \u2014 or five! Annual planning [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19434,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - June 28, 2024<\/title>\n<meta name=\"description\" content=\"Get the latest inbound digital marketing news on topics like future-proofing your business, AI search, digital advertising fraud, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-28-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - June 28, 2024\" \/>\n<meta property=\"og:description\" content=\"Get the latest inbound digital marketing news on topics like future-proofing your business, AI search, digital advertising fraud, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-28-24\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-28T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/05\/The-Academy-Newsletter050122.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-6-28-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-6-28-24\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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