{"id":22512,"date":"2024-06-14T06:00:00","date_gmt":"2024-06-14T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22512"},"modified":"2024-06-10T14:13:53","modified_gmt":"2024-06-10T18:13:53","slug":"business-growth-and-digital-marketing-news-tips-6-14-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-14-24\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 6-14-24"},"content":{"rendered":"\n<p>It\u2019s <em>as critical<\/em> for search engines to understand your content as it is for your buyer personas. Developing an SEO content strategy that keeps your unique buyer needs and search engine priorities in mind is critical to your success.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/seo-content-marketing-strategy\/\"><strong>Keep Reading<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Technical-SEO-Hero.jpg\" alt=\"Why Technical SEO is Vital to Content Strategy\" class=\"wp-image-22497\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Technical-SEO-Hero.jpg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Technical-SEO-Hero-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Technical-SEO-Hero-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Technical-SEO-Hero-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Technical-SEO-Hero-350x233.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/06\/03\/facebook-and-instagram-are-officially-video-platforms\"><strong>TikTok Towers Over:<\/strong><\/a> Facebook and Instagram are officially video platforms, but users are still spending more time watching TikToks.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/05\/31\/tiktok-beefs-up-its-ad-options-with-ai-and-creator-tools\"><strong>TikTok Tools:<\/strong><\/a> TikTok beefed up its ad options with AI and creator tools after Meta debuted its own AI-powered ad tools for Reels.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/05\/30\/snapchat-s-user-base-is-growing-up-and-it-wants-advertisers-to-come-along-for-the-ride\"><strong>Snapchat Senior:<\/strong><\/a> Snapchat\u2019s user base is growing up\u2014and it wants advertisers to come along for the ride.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-certain-ctas-impact-post-reach\/717732\/\"><strong>Reach the Right Way:<\/strong><\/a> Instagram notes that using specific words, numbers, or emojis will effectively reduce your reach.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/study-shows-young-consumers-increasingly-turning-social-discovery\/717922\/\"><strong>Social Search Superiority:<\/strong><\/a> Gen Z prefers social media to Google for some searches, a study says.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/advertising-next-controversial-news-articles-what-the-numbers\/717548\/\"><strong>Concern Over Controversy:<\/strong><\/a> New research from Stagwell evaluates the merits of advertising next to controversial news posts and the effects on brand safety and purchase intent.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/dentsu-global-ad-spend-forecast-revised-up-2024\/717816\/\"><strong>Ads Abound:<\/strong><\/a> A global advertising forecast now expects ad spend to grow 5% in 2024.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2024\/may\/31\/marketing-budgets-have-dropped-to-7-7-of-overall-company-revenue-in-2024\/\"><strong>Marketing Matters:<\/strong><\/a> Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2024\/may\/30\/2-in-5-customers-are-concerned-about-ai-ethics\/\"><strong>Virtual But Not Virtuous:<\/strong><\/a> Two in five (43%) customers are concerned about ethical AI use.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Harnessing the Power of Social Media to Influence Purchasing Decisions<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"22507\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/influencing-purchasing-decisions-1024x682.jpg\" alt=\"Influencing purchasing decisions\" class=\"wp-image-22507\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/influencing-purchasing-decisions-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/influencing-purchasing-decisions-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/influencing-purchasing-decisions-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/influencing-purchasing-decisions-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/influencing-purchasing-decisions.jpg 1201w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>According to recent studies, a significant percentage of consumers turn to social media for product recommendations and reviews before making a purchase. This shift in consumer behavior highlights the importance of a strong social media presence for any brand.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/social-media-influence-purchasing-decisions\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">STRATEGY<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Know Your Audience: A Battleship-Inspired Strategy<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" data-id=\"22474\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-7.jpg\" alt=\"Know your audience: a battleship-inspired strategy\" class=\"wp-image-22474\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-7.jpg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-7-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-7-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-7-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-7-350x233.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The simple but powerful principle of <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/how-to-find-and-understand-your-ideal-audience\/\">knowing your audience<\/a> is the foundation for creating comprehensive digital marketing strategies. Learn how knowing your audience can positively impact how and where you spend your marketing efforts to grow your business.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/know-your-audience\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s as critical for search engines to understand your content as it is for your buyer personas. Developing an SEO content strategy that keeps your unique buyer needs and search engine priorities in mind is critical to your success.&nbsp; Keep Reading MARKETING AND GROWTH NEWS What you need to know: TikTok Towers Over: Facebook and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>he Academy Inbound Marketing Newsletter - June 14, 2024<\/title>\n<meta name=\"description\" content=\"Get the latest inbound digital marketing news on topics like technical SEO, influencing purchasing decisions on social media, digital strategy, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-14-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"he Academy Inbound Marketing Newsletter - June 14, 2024\" \/>\n<meta property=\"og:description\" content=\"Get the latest inbound digital marketing news on topics like technical SEO, influencing purchasing decisions on social media, digital strategy, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-14-24\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-14T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/02\/The-Academy-Newsletter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-6-14-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-6-14-24\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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