{"id":22490,"date":"2024-05-28T06:00:00","date_gmt":"2024-05-28T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22490"},"modified":"2024-05-23T11:06:40","modified_gmt":"2024-05-23T15:06:40","slug":"business-growth-and-digital-marketing-news-tips-5-28-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-5-28-24\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 5-28-24"},"content":{"rendered":"\n<p>Establishing and strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of \u201cnurturing\u201d. Nurturing isn\u2019t about applying pressure, but adding value for your customer. This approach ultimately leads to the establishment of trust, which is the starting point for a long and fruitful customer relationship.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/sales\/nurturing-customers\/\"><strong>Keep Reading<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-5.jpg\" alt=\"What does it mean to nuture a customer?\" class=\"wp-image-22451\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-5.jpg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-5-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-5-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-5-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-5-350x233.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/gartner-CMO-spending-survey-2024-generative-AI\/716177\/\"><strong>Do More with Less:<\/strong><\/a> Artificial intelligence (AI) proves to be a promising tool for CMOs contending with fewer resources and more pressing growth mandates.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/05\/14\/pause-ads-new-table-stakes-streaming-amazon\"><strong>Give Me Pause&#8230; Ads:<\/strong><\/a> Interactive pause ads are becoming more commonplace as streamers look to monetize content without interruptions.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-longer-reels-hurt-performance\/715867\/\"><strong>Reel Long:<\/strong><\/a> According to Instagram\u2019s content team, posting Reels longer than 90 seconds can actually hurt your reach in the app.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/youtube-brandcast-2024-upfront-connected-tv-marketing\/716309\/\"><strong>Skip-Me-Not:<\/strong><\/a><strong> <\/strong>Video Reach Campaigns Non-Skips are non-skippable ads across an advertiser\u2019s in-stream inventory optimized using Google\u2019s artificial intelligence (AI).<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/05\/14\/behind-snapchat-s-campaign-to-position-itself-as-a-post-social-media-app\"><strong>Less Social, More Snap:<\/strong><\/a> The platform\u2019s new ad campaign centers around differentiating itself from social media.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2024\/may\/14\/how-bad-bots-are-dominating-internet-traffic-in-2024\/\"><strong>Bad Bots:<\/strong><\/a> In 2023, bad bots constituted 32% of web traffic, an increase from 30.2% the previous year, while human-generated traffic decreased to 50.4%.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/03\/12\/agencies-break-down-how-they-use-chatgpt-and-genAI\"><strong>Give Meaning to the Machine:<\/strong><\/a> Brands are finding unique ways to incorporate generative AI into workflows while working to ensure there is still a human touch.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/netflix-upfront-in-house-ad-tech-measurement-partners\/716262\/\"><strong>Ad Up the Wins:<\/strong><\/a> Netflix\u2019s ad-supported plan now has 40 million global monthly active users \u2014 up from just 5 million a year ago.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2024\/feb\/20\/digital-marketing-institute-launches-ai-in-digital-marketing-course-to-plug-ai-skills-gap\/\"><strong>AI Academy:<\/strong><\/a> The Digital Marketing Institute launched an \u201cAI in Digital Marketing\u201d course to plug the AI skills gap.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Mastering Social Selling with LinkedIn Sales Navigator<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22466\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-6-1024x683.jpg\" alt=\"Mastering social selling\" class=\"wp-image-22466\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-6-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-6-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-6-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-6-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/1-Hero-6.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Social selling has revolutionized the way businesses approach sales, allowing professionals to leverage social networks to find and engage prospects. Social selling has recently been touted as a relatively new sales approach that promises to replace traditional outbound activities loathed by sales professionals and prospects alike.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/sales\/mastering-social-selling-with-sales-navigator\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Google Ads Spring Cleaning: Pausing Low-Activity Keywords to Sharpen Your Focus<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" data-id=\"22464\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/051424-Google-Ads.jpg\" alt=\"Google Ads To Automatically Pause Low-Activity Keywords\" class=\"wp-image-22464\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/051424-Google-Ads.jpg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/051424-Google-Ads-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/051424-Google-Ads-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/051424-Google-Ads-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/05\/051424-Google-Ads-350x233.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Google Ads is about to get a little tidier. Starting June 2024, they\u2019ll be giving your account a spring cleaning by automatically pausing keywords that haven\u2019t generated any impressions in over a year. This is designed to help marketers focus on the keywords that are pulling their weight and reduce clutter.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/google-ads-spring-cleaning-pausing-low-activity-keywords-to-sharpen-your-focus\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Establishing and strengthening relationships is a critical part of successfully growing any organization. At the heart of this goal is the concept of \u201cnurturing\u201d. Nurturing isn\u2019t about applying pressure, but adding value for your customer. This approach ultimately leads to the establishment of trust, which is the starting point for a long and fruitful customer [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - May 28, 2024<\/title>\n<meta name=\"description\" content=\"Get the latest inbound digital marketing news on topics like customer nurturing, social selling on LinkedIn, Google Ads spring cleaning, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-5-28-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - May 28, 2024\" \/>\n<meta property=\"og:description\" content=\"Get the latest inbound digital marketing news on topics like customer nurturing, social selling on LinkedIn, Google Ads spring cleaning, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-5-28-24\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-28T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/10\/The-Academy-Newsletter5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-5-28-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-5-28-24\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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