{"id":22444,"date":"2024-04-28T06:00:00","date_gmt":"2024-04-28T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22444"},"modified":"2024-04-25T14:03:53","modified_gmt":"2024-04-25T18:03:53","slug":"business-growth-and-digital-marketing-news-tips-4-28-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-28-24\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 4-28-24"},"content":{"rendered":"\n<p>Whether it\u2019s urging visitors to make a purchase, subscribe to a newsletter, request a demo, or download a resource, a clearly written and well-designed call-to-action (CTA) can significantly influence user behavior and drive desired conversions.&nbsp;<\/p>\n\n\n\n<p>Explore techniques and tactics to craft compelling CTAs that captivate your audience and encourage them to take action.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/website-conversions-calls-to-actions\/\"><strong>Keep Reading<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/Conversions-Calls-To-Action.jpg\" alt=\"Calls to Action: Conversions &amp; Leads\" class=\"wp-image-22410\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/Conversions-Calls-To-Action.jpg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/Conversions-Calls-To-Action-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/Conversions-Calls-To-Action-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/Conversions-Calls-To-Action-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/Conversions-Calls-To-Action-350x233.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/xs-fee-new-accounts-help-address-bot-problems\/713402\/\"><strong>X Marks the Bot:<\/strong><\/a> Will X\u2019s fee for new accounts help address its bot problems?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-shortcut-collaborative-articles\/712894\/\"><strong>Social Shortcut:<\/strong><\/a> LinkedIn adds a shortcut to find collaborative articles you can contribute to.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/airchat-become-next-big-social-network\/713403\/\"><strong>Airchat All That?<\/strong><\/a> Industry professionals say that Airchat has a slim chance of becoming the next big social networking platform.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/03\/20\/generative-ai-is-transforming-seo-marketing-efforts\"><strong>SEO Let\u2019s Go:<\/strong><\/a> Generative AI is already transforming SEO marketing efforts.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/04\/15\/advertisers-spent-a-record-setting-usd225-billion-on-online-ads-last-year\"><strong>Online Overboard:<\/strong><\/a> Advertisers spent a record $225 billion on online ads last year.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/google-strengthens-search-console-security-with-token-removal-tools\/514030\/\"><strong>Search Console Security:<\/strong><\/a> Google strengthens Search Console security with token removal tools.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingweek.com\/marketers-improvement-financial-fluency\/\"><strong>Pricing Power:<\/strong><\/a> Over two-thirds of marketers think there is \u2018room for improvement\u2019 on financial fluency.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/wpp-google-genai-martech-agencies-partnership\/713197\/\"><strong>Piece of the AI Pie:<\/strong><\/a> WPP and Google partner to integrate martech and gen AI tools.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dmnews.com\/optimizing-website-ranking-through-seo-and-backlinks\/\"><strong>Back to Basics: <\/strong><\/a>Strong content strategy needs to be combined with solid search engine optimization (SEO) practices, such as developing backlinks.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/04\/01\/90s-icons-decade-brands\"><strong>Totally Rad:<\/strong><\/a> Many brands are capitalizing on throwback appeal.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-hubspots-social-team-grew-linkedin?hubs_content=blog.hubspot.com%2Fmarketing&amp;hubs_content-cta=How%20HubSpot%27s%20Social%20Team%20Grew%20Their%20LinkedIn%20Presence%20by%2084\"><strong>Love for LinkedIn:<\/strong><\/a> HubSpot&#8217;s social team grew their LinkedIn presence by 84% in six months, according to HubSpot&#8217;s director of social.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">CONTENT<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Content Creation Ideas to Attract and Engage New Customers<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22374\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/1-Hero-1024x683.jpg\" alt=\"Content creation ideas\" class=\"wp-image-22374\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/1-Hero-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/1-Hero-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/1-Hero-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/1-Hero-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/1-Hero.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Do you feel stuck trying to create new content without seeing the engaging results you were hoping for? A crucial piece to content creation is knowing your audience, especially if you are working to attract new customers from a different demographic.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/attract-new-customers\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">BUSINESS GROWTH &amp; DEVELOPMENT<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Maximizing Business Growth: The Importance of Annual and Quarterly Planning<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" data-id=\"22395\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/annual-quarterly-planning-importance-1.jpg\" alt=\"The Power of Planning\" class=\"wp-image-22395\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/annual-quarterly-planning-importance-1.jpg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/annual-quarterly-planning-importance-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/annual-quarterly-planning-importance-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/annual-quarterly-planning-importance-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/annual-quarterly-planning-importance-1-350x233.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">mastering-google-search-ads<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Regardless of a company\u2019s size, planning is an essential step in growth and success. Incorporating both annual and quarterly plans helps organizations focus, increase productivity, and accomplish goals. Learn how to incorporate planning into your process for long-term success.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/annual-and-quarterly-planning\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Whether it\u2019s urging visitors to make a purchase, subscribe to a newsletter, request a demo, or download a resource, a clearly written and well-designed call-to-action (CTA) can significantly influence user behavior and drive desired conversions.&nbsp; Explore techniques and tactics to craft compelling CTAs that captivate your audience and encourage them to take action. Keep Reading [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22444","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - April 28, 2024<\/title>\n<meta name=\"description\" content=\"Get the latest inbound digital marketing news on topics like calls to action (CTAs), content creation, planning for business growth, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-28-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - April 28, 2024\" \/>\n<meta property=\"og:description\" content=\"Get the latest inbound digital marketing news on topics like calls to action (CTAs), content creation, planning for business growth, and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-28-24\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-28T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/04\/The-Academy-Newsletter040422.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-4-28-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-4-28-24\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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