{"id":22438,"date":"2024-05-03T16:22:21","date_gmt":"2024-05-03T20:22:21","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22438"},"modified":"2024-04-24T16:27:49","modified_gmt":"2024-04-24T20:27:49","slug":"email-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/email\/email-marketing-strategies\/","title":{"rendered":"Why, Where and How: Email Marketing Strategies for Success"},"content":{"rendered":"\n

The first email was sent in 1971. Since then, the number of daily email users has grown to an expected 4.6 billion users by 2025. Email isn\u2019t going anywhere. <\/p>\n\n\n\n

However, consider the volume of emails that exist in any given inbox. Think about your own\u2026 How many emails do you get daily? And maybe you just got another! (You can go check that if you’d like, I’ll still be here.) So how can you make this channel work for you? It can be a complex game, but following these best practices around strategy, permissions and testing will give you a strong start. <\/p>\n\n\n\n

Start with Strategy<\/h2>\n\n\n\n

The art of sending effective emails requires a deep understanding of your customers, their needs and why you’re using email to communicate your messaging. So before you begin drafting, consider your why (shoutout to Simon Sinek!).<\/p>\n\n\n\n

\"Start<\/figure>\n\n\n\n

What is your goal? <\/p>\n\n\n\n

Inbound marketing is all about building real connections with your leads and customers. That’s the main goal. But getting there means setting small, intentional targets along the way that are crucial for a successful marketing plan. You need to set SMART goals<\/a> tied to measurable and relevant metrics, such as click-through rate (CTR), that will help guide you through the next steps. <\/p>\n\n\n\n

And remember, if you\u2019re not sure why you\u2019re sending an email: don\u2019t send it.<\/p>\n\n\n\n

Get in the Inbox<\/h2>\n\n\n\n

The best strategy and content won\u2019t help your email marketing if no one sees it. To increase the likelihood your email will be seen and interacted with you need to pay attention to factors like your sender reputation, authentication and permissions setup.<\/p>\n\n\n\n

Your sender reputation (like a grade from Gmail or Outlook) tells how much they trust your emails. The higher your score, the better chance your emails have of landing in inboxes. Each provider has its own system, so it’s not public, but you can work on improving your reputation by considering a few factors:<\/p>\n\n\n\n