{"id":22407,"date":"2024-04-14T06:00:00","date_gmt":"2024-04-14T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22407"},"modified":"2024-04-09T09:22:55","modified_gmt":"2024-04-09T13:22:55","slug":"business-growth-and-digital-marketing-news-tips-4-14-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-14-24\/","title":{"rendered":"Business Growth and Digital Marketing News &amp; Tips 4-14-24"},"content":{"rendered":"\n<p>Did you know? It\u2019s five to twenty-five times more expensive to acquire a new customer than to retain an existing one. Increasing customer retention by just 5% can boost profits by 25-95%.<\/p>\n\n\n\n<p>Customer churn rate, also referred to as customer attrition rate, is a vital metric that measures the percentage of customers who discontinue using a particular product or service over a specified period. Monitoring this rate is highly important as it can serve as an indicator of customer dissatisfaction, ultimately impacting the overall profitability of a business.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/customer-churn-rate\/\"><strong>Keep Reading<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/strategies-reduce-customer-churn-rate.jpg\" alt=\"Strategies to reduce customer churn rate\" class=\"wp-image-22312\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/strategies-reduce-customer-churn-rate.jpg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/strategies-reduce-customer-churn-rate-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/strategies-reduce-customer-churn-rate-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/strategies-reduce-customer-churn-rate-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/strategies-reduce-customer-churn-rate-350x233.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/privacy-landscape-increasingly-complex-pixels-what-numbers-say\/712387\/\"><strong>Privacy Pitfalls:<\/strong><\/a><strong> <\/strong>Digital privacy efforts continue to fall short of fully protecting consumers and marketers, especially as tracking becomes more sophisticated.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/04\/04\/can-dymanic-ad-insertion-get-a-boost-with-ai\"><strong>DAI ROI:<\/strong><\/a> Dynamic ad insertion (DAI), could lead to increased personalization and engagement, which could result in higher viewer (and customer) retention.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/marketers-need-know-generative-ai-iab-legal-summit\/712069\/\"><strong>AI Allegations:<\/strong><\/a> Generative AI still faces a raft of legal issues and practical downfalls that marketers must navigate while integrating the tech into their operations.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedins-rolling-company-page-messaging-brands\/711413\/\"><strong>Message Me:<\/strong><\/a> LinkedIn has confirmed that Pages Messaging is being rolled out to all businesses.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/why-advertisers-are-excited-about-attention-metrics\"><strong>Attention, Please:<\/strong><\/a> Attention metrics, which aim to quantify the quality of ad placements, have attracted interest from big-name companies.<\/p>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/linkedin-hashtag-analytics\/\"><strong>The Hashtag Hustle:<\/strong><\/a> You can boost your brand\u2019s visibility on the B2B platform using LinkedIn hashtag analytics.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/what-is-the-impact-having-zero-impression-google-ad-keywords-ad-groups\/510252\/\"><strong>First Impressions:<\/strong><\/a> Understand the impact of zero impressions on Google Ads and learn the difference between zero-impression and low-search-volume keywords.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingweek.com\/ritson-applicable-b2b-marketing\/\"><strong>B2B or Bust:<\/strong><\/a> LinkedIn marketers have been crossing the streams and applying B2C theory to B2B marketing.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/googles-indexing-process-when-is-quality-determined\/513121\/\"><strong>Calculating Quality:<\/strong><\/a> Google shares more details about the impact of content quality on webpage indexing.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-launches-updated-vertical-video-display-recommendations\/712200\/\"><strong>FaceTok:<\/strong><\/a> Facebook is rolling out a new, consistent full-screen video player to expand all videos to the TikTok-like vertical format.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">The Power of Storytelling Through Social Media<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22390\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/social-media-storytelling-1024x683.jpg\" alt=\"Social media storytelling\" class=\"wp-image-22390\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/social-media-storytelling-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/social-media-storytelling-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/social-media-storytelling-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/social-media-storytelling-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/04\/social-media-storytelling.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Social media is filled with content that doesn\u2019t always catch your interest, but storytelling is a great way to \u201cstop the scroll\u201d and engage with your audience. Learn how to craft stories that put your audience first, create trust and help you improve your content moving forward.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/storytelling-through-social-media\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">EMAIL<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Leveraging Drip Email Campaigns to Close Leads Faster<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1200\" height=\"800\" data-id=\"22342\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/mastering-google-search-ads.jpeg\" alt=\"mastering-google-search-ads\" class=\"wp-image-22342\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/mastering-google-search-ads.jpeg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/mastering-google-search-ads-300x200.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/mastering-google-search-ads-1024x683.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/mastering-google-search-ads-768x512.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/03\/mastering-google-search-ads-350x233.jpeg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><figcaption class=\"wp-element-caption\">mastering-google-search-ads<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Drip emails are a series of automated marketing emails sent out to leads or prospects over a period of time. Explore how personalized content, strategic automation and continuous optimization can propel your sales process forward and drive revenue growth.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/sales\/using-drip-emails-to-close-leads-faster\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Did you know? It\u2019s five to twenty-five times more expensive to acquire a new customer than to retain an existing one. Increasing customer retention by just 5% can boost profits by 25-95%. Customer churn rate, also referred to as customer attrition rate, is a vital metric that measures the percentage of customers who discontinue using [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - April 14, 2024<\/title>\n<meta name=\"description\" content=\"Get the latest inbound digital marketing news on topics like customer churn rate, storytelling on social media, drip email campaigns and more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-14-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - April 14, 2024\" \/>\n<meta property=\"og:description\" content=\"Get the latest inbound digital marketing news on topics like customer churn rate, storytelling on social media, drip email campaigns and more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-14-24\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-14T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/03\/The-Academy-Newsletter-030722.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-4-14-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-4-14-24\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &amp; 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