{"id":22308,"date":"2024-02-28T11:13:34","date_gmt":"2024-02-28T16:13:34","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22308"},"modified":"2024-02-28T11:15:55","modified_gmt":"2024-02-28T16:15:55","slug":"business-growth-and-digital-marketing-news-tips-2-28-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-2-28-24\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 2-28-24"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">Will Your 2024 Digital Marketing Strategy Return the Revenue Growth You Need?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Your 2024 digital marketing strategy can\u2019t afford not to invest in inbound marketing. Discover the opportunity cost you\u2019re missing with this 10-question Inbound Marketing Scorecard for your business.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/scorecard\/\"><strong>Take the Quiz<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"675\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/quiz-hero.png\" alt=\"digital marketing strategy quiz\" class=\"wp-image-22309\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/quiz-hero.png 1000w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/quiz-hero-300x203.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/quiz-hero-768x518.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/quiz-hero-350x236.png 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/ai-tools-revolutionizing-creation-the-value-of-concept\/707739\/\"><strong>Concept is Key:<\/strong><\/a> While generative AI is evolving at a rapid rate, the value of conceptual creative remains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/instagrams-testing-options-create-alternate-image-backgrounds\/707975\/\"><strong>Baffling Backgrounds:<\/strong><\/a> Instagram\u2019s working on a new AI \u201cBackdrop\u201d sticker, which enables you to replace the background of any image.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marketingdive.com\/news\/google-search-reddit-data-sharing\/708353\/\"><strong>Have You Reddit?<\/strong><\/a> Google\u2019s partnership with Reddit could help shore up its search business with direct integration of content like Reddit user product reviews.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marketingdive.com\/news\/treat-yourself-culture-heres-numbers-say-holiday-marketing\/708289\/\"><strong>Treat Yourself:<\/strong><\/a> Reports show that self-gifting culture is on the rise. Harness \u201cthe power of you\u201d messaging in 2024.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.dmnews.com\/keep-your-brand-mindful\/\"><strong>Cancel Culture:<\/strong><\/a> Long-standing brands are being picked off one by one, showing companies the importance of being mindful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/02\/21\/a-minority-of-tiktok-users-are-responsible-for-most-of-the-platform-s-content\"><strong>TikTok Takeover:<\/strong><\/a> 25% of the platform\u2019s most active users create 95% of its content.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marketingbrew.com\/stories\/why-advertisers-are-excited-about-attention-metrics\"><strong>Attention Please:<\/strong><\/a> Attention metrics aim to measure the quality of the media that advertisers are buying by combining eye-tracking data with web-page layout information.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/02\/20\/how-agencies-are-trying-out-amazon-prime-video-ads\"><strong>Prime Advertising:<\/strong><\/a> New Prime video ads are predicted to reach ~159 million global viewers each month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.searchenginejournal.com\/google-to-display-more-product-options-with-new-markup\/508747\/\"><strong>Markup for Merchants:<\/strong><\/a> Google is expanding structured data for product variants, which will enable online merchants to showcase inventory variations in search results.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SEO<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Apple\u2019s Vision Pro: A Glimpse into the Future of Visual Search and Marketing<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"22303\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/VISUAL-SEARCH-SPACIAL-COMPUTING-1024x576.jpeg\" alt=\"VISUAL-SEARCH-SPACIAL-COMPUTING\" class=\"wp-image-22303\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/VISUAL-SEARCH-SPACIAL-COMPUTING-1024x576.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/VISUAL-SEARCH-SPACIAL-COMPUTING-300x169.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/VISUAL-SEARCH-SPACIAL-COMPUTING-768x432.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/VISUAL-SEARCH-SPACIAL-COMPUTING-350x197.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/VISUAL-SEARCH-SPACIAL-COMPUTING.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">While its features are still being explored, the potential impact of Vision Pro on visual search and marketing will be undeniable. Explore some of the exciting possibilities and challenges that this innovative technology might present.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/apples-vision-pro-a-glimpse-into-the-future-of-visual-search-and-marketing\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">GENERAL<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Embracing the Concept of Kaizen in Digital Marketing and Business<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"768\" height=\"432\" data-id=\"22288\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/KAIZEN-In-Digital-Marketing.jpeg\" alt=\"KAIZEN-In-Digital-Marketing\" class=\"wp-image-22288\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/KAIZEN-In-Digital-Marketing.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/KAIZEN-In-Digital-Marketing-300x169.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/02\/KAIZEN-In-Digital-Marketing-350x197.jpeg 350w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Discover how the Japanese philosophy of Kaizen can revolutionize your digital marketing strategy. Learn to continuously adapt, improve, and achieve better results over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/kaizen-digital-marketing\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Will Your 2024 Digital Marketing Strategy Return the Revenue Growth You Need? Your 2024 digital marketing strategy can\u2019t afford not to invest in inbound marketing. Discover the opportunity cost you\u2019re missing with this 10-question Inbound Marketing Scorecard for your business. Take the Quiz MARKETING AND GROWTH NEWS What you need to know: Concept is Key: [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - Feb. 28, 2024<\/title>\n<meta name=\"description\" content=\"Get the latest inbound digital marketing news on topics like leveraging AI for website design, the future of SEO, PPC Quality Score, and more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-2-28-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - Feb. 28, 2024\" \/>\n<meta property=\"og:description\" content=\"Get the latest inbound digital marketing news on topics like leveraging AI for website design, the future of SEO, PPC Quality Score, and more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-2-28-24\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-28T16:13:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T16:15:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/07\/The-Academy-Newsletter9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-2-28-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-2-28-24\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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