{"id":22262,"date":"2024-01-28T06:00:00","date_gmt":"2024-01-28T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22262"},"modified":"2024-02-28T11:07:32","modified_gmt":"2024-02-28T16:07:32","slug":"business-growth-and-digital-marketing-news-tips-1-28-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-1-28-24\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 1-28-24"},"content":{"rendered":"\n<p>In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative than constantly acquiring new ones. This fundamental principle lies at the heart of customer retention strategies, which are essential for small businesses to thrive and achieve long-term sustainability and growth.<\/p>\n\n\n\n<p>By focusing on retaining your current clientele base, you can establish strong relationships built on trust and loyalty.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/customer-retention-strategy\/\"><strong>Learn How<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"597\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/2-harvard-stat-1024x597.jpg\" alt=\"Customer retention stat\" class=\"wp-image-22221\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/2-harvard-stat-1024x597.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/2-harvard-stat-300x175.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/2-harvard-stat-768x448.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/2-harvard-stat-350x204.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/2-harvard-stat.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2024\/jan\/16\/more-than-half-of-content-produced-is-never-activated\/\"><strong>Killed Content:<\/strong><\/a> Marketers are wasting billions on content that never gets used.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2024\/jan\/15\/ad-spend-on-short-form-videos-to-grow-by-cagr-of-145bn-by-2028\/\"><strong>Shorter is Better:<\/strong><\/a> Ad spend on short-form videos is set to grow by a compound annual growth rate (CAGR) of $145bn+ by 2028.<\/p>\n\n\n\n<p><a href=\"https:\/\/funnel.io\/blog\/chrome-cookies\"><strong>The Cookie Crumbles:<\/strong><\/a> As of January 4, 2024, Chrome is disabling third-party cookies for 1% of its users.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/8-marketing-predictions-for-2024\/703970\/\"><strong>New Normal?<\/strong><\/a> Ad spending is trending more digital than ever \u2014 and other predictions for 2024 marketing.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/global-mobile-ad-spend-402-billion-creator-social-media-report\/704347\/\"><strong>App-solute Growth:<\/strong><\/a> Global mobile ad spend is projected to reach $402B in 2024, fueled by apps and social media.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingweek.com\/retail-sales-inflation-marketing-budgets-5-interesting-stats\/\"><strong>Tarnished Quarter:<\/strong><\/a> 2023\u2019s \u2018Golden Quarter\u2019 wasn\u2019t so golden, as retail sales volumes fell by 3.2% in December.<\/p>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/employee-engagement-social-media\/\"><strong>Faces to the Name:<\/strong><\/a> Consumers want to see frontline employees in brands\u2019 social media content.<\/p>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-reputation-management\/\"><strong>Bad Reputation?<\/strong><\/a> Businesses today can\u2019t afford to ignore conversations on social media related to their brand\u2019s reputation.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.semrush.com\/blog\/the-impact-of-the-november-core-update\/\"><strong>Rollouts &amp; Rankings:<\/strong><\/a> Google\u2019s November 2023 Core Update was rolled out just six days before the November 2023 Review Update. Which is to blame for ranking changes?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dmnews.com\/emerging-podcast-technology\/\"><strong>Podcasting Pros:<\/strong><\/a> Many podcasters are shifting to a traditional in-studio setting to capture cleaner recordings for their content.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">REPORTING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">GA4 for Customer Journey Analysis<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22236\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-1-1024x683.jpg\" alt=\"GA4 for Customer Journey Analysis\" class=\"wp-image-22236\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>A notable advantage of GA4 is its ability to capture data across multiple devices and platforms, allowing marketers to gain a holistic view of customers\u2019 interactions and understand how they engage with a brand through various touchpoints.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/google-analytics-customer-journey-analysis\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">The Intersection of Social Media and SEO<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22242\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-2-1024x683.jpg\" alt=\"Social Media and SEO\" class=\"wp-image-22242\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-2-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-2-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-2-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-2-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/1-hero-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Delve into the tangible connections between social media activities and SEO via a pragmatic examination of how a thoughtful social media strategy can complement your SEO goals. Hint: It\u2019s all about increasing visibility!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/social-media-and-seo\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In the fiercely competitive world of business, it is widely acknowledged that keeping your existing customers is not only more cost-effective but also more lucrative than constantly acquiring new ones. This fundamental principle lies at the heart of customer retention strategies, which are essential for small businesses to thrive and achieve long-term sustainability and growth. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - Jan. 28, 2024<\/title>\n<meta name=\"description\" content=\"Get the latest inbound digital marketing news on topics like customer retention, customer journey analysis, how SEO ties in with social, and more!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-1-28-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - Jan. 28, 2024\" \/>\n<meta property=\"og:description\" content=\"Get the latest inbound digital marketing news on topics like customer retention, customer journey analysis, how SEO ties in with social, and more!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-1-28-24\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-28T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T16:07:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/05\/The-Academy-Newsletter053122.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-1-28-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-1-28-24\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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