{"id":22216,"date":"2024-01-14T06:00:00","date_gmt":"2024-01-14T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22216"},"modified":"2024-02-28T11:07:40","modified_gmt":"2024-02-28T16:07:40","slug":"business-growth-and-digital-marketing-news-tips-1-14-24","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-1-14-24\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 1-14-24"},"content":{"rendered":"\n<p>With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey play a vital role in capturing and keeping their attention amidst a deluge of information overload and options.&nbsp;<\/p>\n\n\n\n<p>Tailoring approaches, content and experiences specifically to meet individual needs, all while leveraging data-driven insights, will be instrumental in creating meaningful and profitable relationships with customers in 2024 and beyond.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/10-digital-marketing-best-practices-for-the-new-year\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/innovate-1024x536.jpeg\" alt=\"Innovate\" class=\"wp-image-22217\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/innovate-1024x536.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/innovate-300x157.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/innovate-768x402.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/innovate-350x183.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2024\/01\/innovate.jpeg 1116w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/12\/19\/12-states-have-passed-comprehensive-consumer-privacy-laws-since-2018-expect-enforcement-to-ramp-up-in-2024\"><strong>Privacy, Please!<\/strong><\/a> Expect enforcement of consumer privacy laws to ramp up in 2024.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dmnews.com\/paid-search-advertising-key-trends-2024\/\"><strong>Robots Take the Score in 2024:<\/strong><\/a> Artificial intelligence and voice search are among the most discussed search-engine-related topics for 2024.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/google-cookie-deprecation-tips-for-marketers\/703620\/\"><strong>The Cookie Has Crumbled:<\/strong><\/a> Prioritizing zero- and first-party data and remaining focused on the consumer are keys to mastering cookie deprecation.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dmnews.com\/emerging-podcast-technology\/\"><strong>Turn Up the Volume on Podcasts:<\/strong><\/a> Emerging podcast technology is creating new standards in production and hosting quality for creators.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dmnews.com\/youtubes-decline-in-google-news-prominence-explored\/\"><strong>YouTube Timeout?<\/strong><\/a> A notable decline in YouTube\u2019s prominence on the Google News platform has raised concerns among content creators and users who rely on YouTube for news.<\/p>\n\n\n\n<p><a href=\"https:\/\/digiday.com\/media\/ces-2024-kicks-off-with-the-rapidly-expanding-impact-of-ai-on-media-and-marketing-front-and-center\/\"><strong>AI-AI-Oh:<\/strong><\/a> CES 2024 kicks off with the rapidly expanding impact of AI on media and marketing front and center.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2024\/01\/10\/why-does-tiktok-s-e-commerce-tab-look-like-that\"><strong>TikTok Shop Flop:<\/strong><\/a> Many brands are hesitant to be near \u201cpotential knockoffs or inappropriate products\u201d on the platform.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/google-cookies-tracking-protection\/702682\/\"><strong>Off the Trail:<\/strong><\/a><strong> <\/strong>Google has started limiting cross-site tracking for some users by restricting website access to third-party cookies as of January 4.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.data.ai\/en\/go\/state-of-mobile-2024\/\"><strong>Get Your App Up!<\/strong><\/a> The State of Mobile 2024 report from data.ia is here \u2014 and it shows that app usage is at an all-time high.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Maximizing ROI with Budgeting and Bidding in Paid Advertising (PPC)<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22203\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/maximizing-advertising-roi-1024x683.jpg\" alt=\"Maximizing advertising ROI\" class=\"wp-image-22203\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/maximizing-advertising-roi-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/maximizing-advertising-roi-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/maximizing-advertising-roi-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/maximizing-advertising-roi-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/maximizing-advertising-roi.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>In the era of strategic decision-making, effective PPC budgeting and bidding strategies are everything. Getting the best return on investment (ROI) from your campaigns is the result of a calculated dance between budget constraints and campaign aspirations.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/maximize-ppc-roi-paid-advertising\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">A Blueprint for Social Media Brand Consistency<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22206\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/social-media-branding-consistency-1024x683.jpg\" alt=\"Social media - branding consistency\" class=\"wp-image-22206\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/social-media-branding-consistency-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/social-media-branding-consistency-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/social-media-branding-consistency-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/social-media-branding-consistency-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/social-media-branding-consistency.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>With social media, brand identity isn\u2019t just a buzzword; it\u2019s the silent force shaping how your audience perceives you. As the online space becomes increasingly crowded, your brand needs a consistent personality and reliable presence that stands out in a constant stream of content.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/social-media-brand-consistency\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey play a vital role in capturing and keeping their attention amidst a deluge of information overload and options.&nbsp; Tailoring approaches, content and experiences specifically to meet individual needs, all while leveraging data-driven insights, will [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - Jan. 14, 2024<\/title>\n<meta name=\"description\" content=\"Get the latest inbound digital marketing news on topics like personalization, PPC budgeting &amp; bidding, brand consistency on social media and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-1-14-24\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - Jan. 14, 2024\" \/>\n<meta property=\"og:description\" content=\"Get the latest inbound digital marketing news on topics like personalization, PPC budgeting &amp; bidding, brand consistency on social media and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-1-14-24\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-14T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-28T16:07:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/04\/The-Academy-Newsletter040422.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-1-14-24\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-1-14-24\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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