{"id":22193,"date":"2023-12-17T06:00:00","date_gmt":"2023-12-17T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22193"},"modified":"2023-12-15T12:11:30","modified_gmt":"2023-12-15T17:11:30","slug":"business-growth-and-digital-marketing-news-tips-12-17-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-12-17-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 12-17-23"},"content":{"rendered":"\n<p>As 2023 is coming to a close, the new year will bring new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to advance and evolve at a rapid pace. To ensure success, it will be important for both in-house digital marketers and business owners to familiarize themselves with the evolving best practices and trends that continue to shape the world of digital marketing in the new year.<\/p>\n\n\n\n<p>As businesses increasingly rely on digital platforms to connect with their target audience online, understanding these best practices and changes becomes paramount. We all must continue to improve and navigate through the complexities to gain a competitive edge.<\/p>\n\n\n\n<p>With modern consumers becoming more discerning than ever before, personalization and striving to build strong relationships across the entire customer journey plays a vital role in capturing and keeping their attention amidst a deluge of information overload and options. Tailoring approaches, content, and experiences specifically to meet individual needs, all while leveraging data-driven insights will be instrumental in creating meaningful and profitable relationships with customers.<\/p>\n\n\n\n<p>Going into the new year, here are just a few best practices that you should be considering.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/10-digital-marketing-best-practices-for-the-new-year\/\"><strong>Read more<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/new-year-marketing-best-practices-1024x683.jpeg\" alt=\"new-year-marketing-best-practices\" class=\"wp-image-22191\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/new-year-marketing-best-practices-1024x683.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/new-year-marketing-best-practices-300x200.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/new-year-marketing-best-practices-768x512.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/new-year-marketing-best-practices-350x233.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/12\/new-year-marketing-best-practices.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">2024 Marketing Predictions:<\/h2>\n\n\n\n<p>We\u2019re switching things up in this edition and focusing on some predictions, quotes and news that you\u2019ll likely want to consider in 2024 and beyond.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cOne way to think of inbound marketing is to realize content is everything and everything is content.\u201d (<a href=\"https:\/\/www.theedigital.com\/blog\/inbound-marketing-predictions\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cSEO is not just about keywords and backlinks anymore; it\u2019s about understanding how people interact with conversational AI and ensuring your content aligns with these changing search behaviors.\u201d (<a href=\"https:\/\/www.mconnexions.com\/its-time-to-unwrap-our-2024-marketing-trends\/\"><strong>Source<\/strong><\/a>)\u00a0<\/li>\n\n\n\n<li>\u201cPersonalization is no longer a bonus but an expectation.\u201d (<a href=\"https:\/\/blog.thatagency.com\/the-evolution-of-inbound-marketing-2024\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cThe dominance of video content is poised to continue shaping the future of digital marketing.\u201d (<a href=\"https:\/\/2stallions.com\/blog\/digital-marketing-trends\/\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cAI tools are changing the way marketers research and create content, while also making it more important than ever to create meaningful, valuable, and personal content that stands out in the AI-generated noise.\u201d (<a href=\"https:\/\/www.npws.net\/blog\/biggest-marketing-trends-2024\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cWe\u2019ve been talking about sustainability as a consumer trend for some time, but 2024 is likely to be the year marketers\u2019 efforts will level up.\u201d (<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/consumer-insights\/consumer-trends\/digital-marketing-trends-2024\/\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cThink outside the Search box.\u201d (<a href=\"https:\/\/www.thinkwithgoogle.com\/intl\/en-emea\/consumer-insights\/consumer-trends\/digital-marketing-trends-2024\/\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>82% of internet users will be using social media platforms worldwide in 2024, and the number is expected to reach more than 4.4 billion by 2025. (<a href=\"https:\/\/www.topdevelopers.co\/blog\/top-digital-marketing-trends\/\"><strong>Source<\/strong><\/a>)\u00a0<\/li>\n\n\n\n<li>\u201cDon\u2019t just look at the return on investment\u2014consider the return on effort and time.\u201d (<a href=\"https:\/\/www.on24.com\/blog\/embracing-the-shift-predicting-marketing-in-2024-and-optimization-can-help\/\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cMarketers have realized the immense value of data in understanding customer behavior, preferences, and market trends. Data-driven decision-making allows businesses to make informed choices based on evidence rather than guesswork or intuition.\u201d (<a href=\"https:\/\/blog.aspiration.marketing\/en\/top-trends-for-digital-marketing-staying-ahead-of-the-curve\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cCustomers are re-evaluating and reassessing their marketing stacks from top to bottom, or considering new technology like customer data platforms. Companies are prioritizing anything they can do to get closer to their customers and get insights from data. (<a href=\"https:\/\/martech.org\/2023-in-review-3-key-trends-to-inform-your-2024-marketing-plan\/\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cMinimalism in graphic design continues to reign supreme.\u201d (<a href=\"https:\/\/www.mconnexions.com\/its-time-to-unwrap-our-2024-marketing-trends\/\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cCultivate a sense of community around your brand. Encourage user-generated content, engage with your audience on social media, and foster meaningful conversations.\u201d (<a href=\"https:\/\/www.sproutmedialab.com\/digital-marketing-strategies-for-your-business-to-enjoy-a-prosperous-2024\/\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cEmail marketing isn\u2019t dead or dying \u2013 but it is evolving (quality over quantity).\u201d (<a href=\"https:\/\/openviewpartners.com\/blog\/b2b-marketing-in-2024\/\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cConsumers are becoming increasingly conscious of their digital footprint, and governments worldwide are tightening regulations. In parallel, consumers have started to engage less with companies they don\u2019t trust or don\u2019t perceive as transparent.\u201d (<a href=\"https:\/\/growthrocks.com\/blog\/digital-marketing-trends\/\"><strong>Source<\/strong><\/a>)<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u201cAmericans are hopeful the Federal Reserve can achieve a so-called soft landing for the U.S. economy in 2024.\u201d (<a href=\"https:\/\/www.usatoday.com\/money\/blueprint\/investing\/economic-outlook-2024\/\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cThe investment bank forecasts the world economy to expand 2.6% next year on an annual average basis, above the 2.1% consensus forecast of economists polled by Bloomberg. The U.S. is expected to outpace other developed markets again with estimated growth of 2.1%.\u201d (<a href=\"https:\/\/www.cnbc.com\/2023\/11\/14\/goldman-sachs-says-world-economy-to-perform-better-than-expected-in-2024.html\"><strong>Source<\/strong><\/a>)<\/li>\n\n\n\n<li>\u201cGeopolitical risks will remain top of mind.\u201d (<a href=\"https:\/\/www.jpmorgan.com\/insights\/outlook\/economic-outlook\/economic-trends\"><strong>Source<\/strong><\/a>)<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">STRATEGY<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Annual Business Planning and The Clarity Break<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"22107\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/75-Annual-planning-and-clarity-breaks-1024x576.jpg\" alt=\"75 - Annual planning and clarity breaks\" class=\"wp-image-22107\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/75-Annual-planning-and-clarity-breaks-1024x576.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/75-Annual-planning-and-clarity-breaks-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/75-Annual-planning-and-clarity-breaks-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/75-Annual-planning-and-clarity-breaks-1536x864.jpg 1536w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/75-Annual-planning-and-clarity-breaks-1500x844.jpg 1500w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/75-Annual-planning-and-clarity-breaks-350x197.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/75-Annual-planning-and-clarity-breaks.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>We\u2019re well into the fourth quarter of the year, so today on the Academy we\u2019re talking a little bit about strategic business planning. If you missed the previous episodes where we talked about our final, two-day process for planning, check out episodes <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-53-our-process-for-annual-business-planning-part-1\/\">53<\/a> and <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-53-our-process-for-annual-business-planning-part-1\/\">5<\/a><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-55-process-annual-business-planning-part2\/\">4<\/a> now.<\/p>\n\n\n\n<p>There are different approaches to strategic planning and ours at Sanctuary is continually evolving. Today we wanted to talk about another part of it\u2026&nbsp; it\u2019s a not-so-well-known technique that you might want to consider in your process: the Clarity Break.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-75-clarity-breaks\/\"><strong>Listen Now<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As 2023 is coming to a close, the new year will bring new digital marketing challenges and opportunities as technology, tactics, and methodologies continue to advance and evolve at a rapid pace. To ensure success, it will be important for both in-house digital marketers and business owners to familiarize themselves with the evolving best practices [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18370,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - Dec. 17, 2023<\/title>\n<meta name=\"description\" content=\"Start the new year with a bang as you explore these marketing best practices and predictions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-12-17-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - Dec. 17, 2023\" \/>\n<meta property=\"og:description\" content=\"Start the new year with a bang as you explore these marketing best practices and predictions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-12-17-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-17T11:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/12\/The-Academy-Newsletter120521.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-12-17-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-12-17-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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