{"id":22181,"date":"2023-12-03T06:00:00","date_gmt":"2023-12-03T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22181"},"modified":"2023-12-01T11:34:15","modified_gmt":"2023-12-01T16:34:15","slug":"business-growth-and-digital-marketing-news-tips-12-03-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-12-03-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 12-03-23"},"content":{"rendered":"\n<p>Supply chain disruptions, shifting consumer behavior and the rising cost of living have all contributed to the perfect storm of inflation. Rising prices can be seen across many markets, including food, housing, consumer goods, and professional services. Businesses must do what they have to in order to stay profitable (or even just afloat) in the midst of a rocky economic state.&nbsp;<\/p>\n\n\n\n<p>If you have had to increase your prices, it\u2019s important to effectively communicate the change to your customers. Keep reading for strategies to address price increases without losing your loyal customer base.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/marketing\/addressing-price-increases-for-products-services\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/good-reason-1024x683.jpg\" alt=\"Start with a good reason\" class=\"wp-image-22146\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/good-reason-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/good-reason-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/good-reason-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/good-reason-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/good-reason.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/purpose-brand-marketing-2023-bud-light-target-backlash\/700384\/\"><strong>Performance vs. Purpose:<\/strong><\/a> Purpose-driven marketing is the answer, but only if you have a strong and unwavering brand identity.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2023\/nov\/27\/brands-are-wasting-600m-in-ad-spend-during-the-holiday-season\/\"><strong>Down the Drain, Up the Chimney:<\/strong><\/a> Brands are wasting hundreds of millions in digital ad spend during the holiday season, according to a new analysis by CreativeX.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/walmart-shoppable-holiday-marketing-ads-tiktok-roku\/700848\/\"><strong>Wow Me:<\/strong><\/a> Next-level consumer experiences are in demand. Walmart\u2019s shoppable rom-com is the perfect example of how to marry content with commerce.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2023\/nov\/28\/nearly-95-of-internet-users-use-social-media-platforms\/\"><strong>When Social Reigns it Pours:<\/strong><\/a> According to data presented by OnlyAccounts.io, nearly 95% of all Internet users used social media platforms as of October 2023.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dmnews.com\/google-introduces-follow-function\/\"><strong>Stay on Topic:<\/strong><\/a> Google has recently unveiled a new follow function on its search platform, allowing users to stay informed on specific topics of interest.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/why-advertisers-are-excited-about-attention-metrics\"><strong>Excuse Me, Attention Please:<\/strong><\/a> Advertisers are excited about attention metrics, which aim to quantify the quality of ad placements.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/11\/27\/why-chili-s-brought-back-its-baby-back-ribs-jingle\"><strong>I Want My Jingle Back:<\/strong><\/a><strong> <\/strong>The best place for nostalgic marketing to go viral? TikTok! Chili\u2019s baby back ribs jingle is back, now sang by the iconic Boyz II Men.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/11\/08\/americans-want-brands-to-get-their-houses-in-order-before-getting-involved-in-politics-per-report\"><strong>Political Faux Pas:<\/strong><\/a> 53% of American adults said corporations shouldn\u2019t involve themselves in political and\/or cultural issues, according to Morning Consult\u2019s \u201cElection Playbook\u201d for brands.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">REPORTING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Beginner\u2019s Guide to Creating Custom Reports and Dashboards in GA4<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22159\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-3-1024x683.jpg\" alt=\"Custom reports in GA4\" class=\"wp-image-22159\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-3-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-3-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-3-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-3-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-3.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">75 &#8211; Annual planning and clarity breaks<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Google Analytics 4 provides ample insight into your business without any customization. You can use it right out of the box and get information that will help you make better SEO and PPC decisions. However, the value is in creating custom reports tailored to your goals.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/guide-to-ga4-custom-reports-dashboards\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How to Create the Perfect Instagram Business Account<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22154\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-2-1024x683.jpg\" alt=\"Instagram business profiles\" class=\"wp-image-22154\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-2-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-2-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-2-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-2-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/11\/hero-image-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">75 &#8211; Annual planning and clarity breaks<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Instagram can help you reach many tangible goals including new customer acquisition. But it could equally help you achieve many intangible brand and culture goals as well. Explore the ins and outs of an Instagram business profile to get started.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/create-the-right-instagram-business-profile\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Supply chain disruptions, shifting consumer behavior and the rising cost of living have all contributed to the perfect storm of inflation. Rising prices can be seen across many markets, including food, housing, consumer goods, and professional services. Businesses must do what they have to in order to stay profitable (or even just afloat) in the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Inbound Marketing Newsletter - Dec. 3, 2023<\/title>\n<meta name=\"description\" content=\"Get the latest inbound digital marketing news on topics like price increases, creating custom reports in GA4, Instagram business accounts and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-12-03-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Inbound Marketing Newsletter - Dec. 3, 2023\" \/>\n<meta property=\"og:description\" content=\"Get the latest inbound digital marketing news on topics like price increases, creating custom reports in GA4, Instagram business accounts and more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-12-03-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-03T11:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/08\/The-Academy-Newsletter2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-12-03-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-12-03-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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