{"id":22099,"date":"2023-10-29T06:00:00","date_gmt":"2023-10-29T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22099"},"modified":"2023-10-27T09:17:51","modified_gmt":"2023-10-27T13:17:51","slug":"business-growth-and-digital-marketing-news-tips-10-29-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-29-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 10-29-23"},"content":{"rendered":"\n<p>Social media is a place where people get together and share openly about things they like, things they don\u2019t like and everything in between. If you aren\u2019t using social media in one way or another to grow your understanding of the market, you\u2019re missing out!<\/p>\n\n\n\n<p>Among social listening tools are other tactics to help you understand your audience and how they interact within the digital world. Keep reading to learn more about finding your target audience.<br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/how-to-find-and-understand-your-ideal-audience\/\"><strong>Keep reading to learn more.<\/strong><\/a><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-814ce5b1\"><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"gb-image gb-image-814ce5b1\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-13-1.jpg\" alt=\"Your Ideal Audience\" title=\"hero-image-13\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-13-1.jpg 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-13-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-13-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-13-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-13-1-350x233.jpg 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/hubspot-tiktok-announce-crm-partnership-for-b2b-lead-generation\/\"><strong>TokSpot:<\/strong><\/a> The new TikTok\/HubSpot partnership allows for real-time lead synchronization from TikTok to HubSpot&#8217;s Smart CRM.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/10\/26\/why-some-brands-are-embracing-fake-out-of-home\"><strong>Fierce or Phony?<\/strong><\/a> Brands are jumping on the CGI bandwagon by embracing fake out-of-home (OOH) activations in hopes of an ad campaign going viral.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2023\/oct\/18\/consumers-are-5x-more-likely-to-view-advertising-within-non-premium-content-as-low-quality\/\"><strong>Paying a Premium:<\/strong><\/a><strong> <\/strong>Consumers are five times more likely to view advertising within non-premium content as low-quality.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.google\/products\/search\/google-search-generative-ai-october-update\/\"><strong>Picture This:<\/strong><\/a><strong> <\/strong>Generative AI allows users to create images within Search and alter image descriptions to get even more detailed.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/amazon-unboxed-advertising-data-clean-room-ai-image-generator\/697825\/\"><strong>Fake It &amp; Make It:<\/strong><\/a> Amazon\u2019s new AI-powered image generator provides ads with lifestyle backgrounds the company claims can improve performance.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/domain-history\/\"><strong>Haunted History:<\/strong><\/a> Domain history is said to be a ranking factor for Google\u2019s search results, which means a new website could be automatically held back from the start.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/10\/25\/consumers-are-celebrating-and-shopping-for-the-holidays-like-its-2019-report\"><strong>Like the Good \u2018Ol Days:<\/strong><\/a> Holiday participation is expected to be back to pre-pandemic levels, and consumers are willing to spend.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/snapchat-brand-marketing-augmented-reality-halloween-maybelline-universal\/697862\/\"><strong>ScarySnap:<\/strong><\/a> Snap is reigniting its ads business with Halloween-themed augmented reality (AR) lenses that big-name brands such as Maybelline and Nickelodeon are using.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">An Introduction to LinkedIn Ads<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22101\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-14-1-1024x683.jpg\" alt=\"An Intro to LinkedIn Ads\" class=\"wp-image-22101\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-14-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-14-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-14-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-14-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-14-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>It\u2019s good to be aware of as many different advertising platforms as possible and to pick the ones that make the most sense for your business and your audience. LinkedIn offers a platform that is more attuned to networking and making important business connections, which is ideal for <a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/leveraging-linkedin-inmail-ads-b2b-outreach\/\">B2B<\/a> companies.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/introduction-to-linkedin-ads\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">PERFORMANCE<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Utilizing Event Tracking in GA4 for Advanced Analytics<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22102\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-15-1-1024x683.jpg\" alt=\"Event tracking in GA4\" class=\"wp-image-22102\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-15-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-15-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-15-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-15-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-15-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Perhaps the most dramatic change from Universal Analytics to GA4 was the shift toward events. As you get further along in your GA4 journey, it\u2019s important to fully utilize event tracking to get as much accurate data about your site and your audience as possible.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/event-tracking-in-ga4\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Social media is a place where people get together and share openly about things they like, things they don\u2019t like and everything in between. If you aren\u2019t using social media in one way or another to grow your understanding of the market, you\u2019re missing out! Among social listening tools are other tactics to help you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Newsletter - October 29, 2023<\/title>\n<meta name=\"description\" content=\"Your latest digital marketing news and education on audience targeting, LinkedIn advertising and event tracking in GA4 from The Academy Newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-29-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Newsletter - October 29, 2023\" \/>\n<meta property=\"og:description\" content=\"Your latest digital marketing news and education on audience targeting, LinkedIn advertising and event tracking in GA4 from The Academy Newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-29-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-29T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/02\/The-Academy-Newsletter.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"devteam1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-10-29-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-10-29-23\\\/\"},\"author\":{\"name\":\"devteam1\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/fd52d0a37ea2af668a99145405e49d7b\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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