{"id":22078,"date":"2023-10-15T05:00:00","date_gmt":"2023-10-15T09:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22078"},"modified":"2023-10-13T14:02:32","modified_gmt":"2023-10-13T18:02:32","slug":"business-growth-and-digital-marketing-news-tips-10-15-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-15-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 10-15-23"},"content":{"rendered":"\n<p><strong>Inbound is <\/strong><strong><em>in<\/em><\/strong><strong>, outbound is <\/strong><strong><em>out<\/em><\/strong><strong>.<\/strong><\/p>\n\n\n\n<p>Marketing generally falls into one of two categories: inbound and outbound. And while there may still be a place for some traditional outbound tactics in your overall strategy, the industry is trending much more toward the inbound side of the equation.&nbsp;<\/p>\n\n\n\n<p>So how does a tactic like email marketing fit in? If you asked a group of marketers whether email is an outbound or inbound tactic, you\u2019d probably get a mixed bag of answers. That\u2019s because it can technically be considered either depending on how it\u2019s used. But with the right approach, email marketing can be a valuable part of an inbound digital marketing strategy.<br><\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/inbound-email-marketing\/\"><strong>Keep reading to learn more.<\/strong><\/a><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3cbad53f\"><img decoding=\"async\" width=\"1200\" height=\"800\" class=\"gb-image gb-image-3cbad53f\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image2.png\" alt=\"Inbound Email Marketing Methods - Send Regular Newsletter, Announce a Sale, Back in Stock, Curated Messages, Abandoned Cart Emails, Drip Emails\" title=\"image2\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image2.png 1200w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image2-300x200.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image2-1024x683.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image2-768x512.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image2-350x233.png 350w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><strong>Advice on Demand:<\/strong> <a href=\"https:\/\/www.marketingdive.com\/news\/google-ai-demand-gen-ad-campaign-product-rollout\/696407\/\">Google\u2019s Demand Gen<\/a> product uses artificial intelligence to help marketers create more engaging content and better target audiences on social.<\/p>\n\n\n\n<p><strong>Sassy, Savvy AI:<\/strong> <a href=\"https:\/\/www.sas.com\/en_gb\/solutions\/customer-intelligence.html\">SAS Customer Intelligence 360<\/a> can now be integrated with generative AI providers to streamline marketing planning, content creation, and journey design activities.&nbsp;<\/p>\n\n\n\n<p><strong>Cookie Jar\u2019s Empty:<\/strong> <a href=\"https:\/\/developer.chrome.com\/docs\/privacy-sandbox\/overview\/\">Google<\/a> plans to phase out support for third-party cookies and reduce cross-site tracking by directing Chrome users to Privacy Sandbox.<\/p>\n\n\n\n<p><strong>Save First, Stream Second: <\/strong><a href=\"https:\/\/www.marketingtechnews.net\/news\/2023\/sep\/12\/three-in-five-students-opt-for-ad-supported-subscriptions-to-keep-costs-affordable\/\">Price<\/a> is the ultimate deal-breaker for 93% of students when choosing their streaming service, with most opting for ad-supported plans to reduce costs.<\/p>\n\n\n\n<p><strong>Singles, Not Jingles:<\/strong> <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/10\/10\/tiktok-helped-revive-the-marketing-jingle-just-don-t-call-it-that\">The marketing jingle<\/a> is born again on TikTok as a \u2018brand single\u2019 or \u2018audio branding\u2019.<strong>Here\u2019s the Dill:<\/strong> <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/10\/13\/brands-can-t-get-enough-of-pickleball\">Major League Pickleball<\/a> proves to be a great arena for brand awareness, as its sponsors have quadrupled since last year.<\/p>\n\n\n\n<p><strong>Talk to Me:<\/strong> <a href=\"https:\/\/www.searchenginejournal.com\/how-ai-will-impact-seo\/497974\/#close\">Interactive AI search results<\/a> are coming, and the natural language search engine is here.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">WEBSITES<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">The Key to a Successful Website Launch<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22079\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-1-1024x683.png\" alt=\"A Successful Website Launch\" class=\"wp-image-22079\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-1-1024x683.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-1-300x200.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-1-768x512.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-1-350x233.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Dive into the details of how to build a solid testing plan for a new website. There are some key points that you\u2019ll want to hit on in the testing process \u2013 some that are relatively obvious, and some that are easier to overlook.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/websites\/website-testing-strategy\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SEO<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">The Importance of Mobile Optimization for SEO in the Mobile-First Era<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22081\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/SEO-for-Mobile-1024x683.png\" alt=\"SEO for Mobile\" class=\"wp-image-22081\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/SEO-for-Mobile-1024x683.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/SEO-for-Mobile-300x200.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/SEO-for-Mobile-768x512.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/SEO-for-Mobile-350x233.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/SEO-for-Mobile.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>If you need any motivation to prioritize working on the mobile version of your site over the desktop version, you don\u2019t need to look any further than this next statement \u2013 Google predominantly uses the mobile version of a site\u2019s content for indexing and ranking.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/mobile-optimization\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Inbound is in, outbound is out. Marketing generally falls into one of two categories: inbound and outbound. And while there may still be a place for some traditional outbound tactics in your overall strategy, the industry is trending much more toward the inbound side of the equation.&nbsp; So how does a tactic like email marketing [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Newsletter - October 15, 2023<\/title>\n<meta name=\"description\" content=\"Your latest digital marketing news and education around Inbound marketing tactics, SEO, and launching a new website from The Academy Newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-15-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Newsletter - October 15, 2023\" \/>\n<meta property=\"og:description\" content=\"Your latest digital marketing news and education around Inbound marketing tactics, SEO, and launching a new website from The Academy Newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-15-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-15T09:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/11\/The-Academy-Newsletter7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-10-15-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-10-15-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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