{"id":22035,"date":"2023-10-02T11:08:40","date_gmt":"2023-10-02T15:08:40","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=22035"},"modified":"2024-05-09T14:49:00","modified_gmt":"2024-05-09T18:49:00","slug":"business-growth-and-digital-marketing-news-tips-10-2-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-2-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 10-2-23"},"content":{"rendered":"\n<p>Do you have a strategy to grow your business beyond blanket advertising and aggressive sales tactics in 2024? Let us introduce you to The Inbound Methodology.&nbsp;<\/p>\n\n\n\n<p><em>Inbound<\/em> is designed to grow your organization by aligning your efforts to meet the specific needs and preferences of your ideal customer.<em> <\/em>In contrast to traditional advertising and sales methods, which depend on intrusive approaches and one-sided interactions with customers, Inbound embraces a holistic strategy to meet customers on their terms, as they navigate their own unique buyer\u2019s journey.&nbsp;<\/p>\n\n\n\n<p>Inbound aligns your entire organization to attract, engage, and continually delight customers. The goal is to distance yourself from ineffective, traditional approaches and create an amazing customer experience that modern consumers want and need. As we get closer to 2024, this is how you\u2019ll create more revenue that grows your organization.<br><\/p>\n\n\n\n<p><a href=\"https:\/\/www.youtube.com\/watch?v=x0EB0hGVPUI\"><strong>Watch to learn more about Inbound!<\/strong><\/a><\/p>\n\n\n\n<figure class=\"gb-block-image gb-block-image-3cbad53f\"><img decoding=\"async\" width=\"1999\" height=\"1129\" class=\"gb-image gb-image-3cbad53f\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1.png\" alt=\"Inbound: 5 Principles to Grow Your Business\" title=\"image1\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1.png 1999w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-300x169.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-1024x578.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-768x434.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-1536x868.png 1536w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-1500x847.png 1500w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/image1-350x198.png 350w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/ai-use-email-marketing-grows\/694731\/\"><strong>AI Takes Flight in Email Marketing<\/strong><\/a><strong>: <\/strong>A whopping 57% of enterprise marketers are on board! A recent survey unveiled the AI revolution in email campaigns. With an astonishing amount of marketers embracing this tech-savvy trend, discover how content personalization and retargeting are steering the ship to success.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.performancemarketingworld.com\/article\/1838453\/google-tiktok-hint-surprise-search-partnership\"><strong>Dancing Into the Future of Search<\/strong><\/a><strong>:<\/strong> Google and TikTok&#8217;s epic search alliance! As TikTok threatens Google&#8217;s search supremacy, the two giants drop hints of an exciting partnership that could reshape the digital landscape.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.adnews.com.au\/news\/magna-raises-us-market-growth-forecast-for-2023-and-2024\"><strong>US Advertising Springs Back to Life<\/strong><\/a>: The bright forecast ahead!&#8221; After two stagnant quarters, the American ad industry bounces back in style with a 4.4% boost, prompting MAGNA to dial up the optimism for 2024.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/brand-safety-tactics-working-by-the-numbers\/693044\/\"><strong>Brand Safety Rollercoaster<\/strong><\/a>: Why certain ads near your content might be your marketing nemesis! Discover the surprising truth behind brand safety and why even mild content near your ads can spell trouble for organizations aiming to keep their brand reputation intact.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dmnews.com\/gen-z-okay-with-tracking\/\"><strong>Unlocking Gen Z&#8217;s Advertising Alchemy<\/strong><\/a>: Delve into the world of Gen Z&#8217;s shopping habits and discover why they&#8217;re not just okay with targeted ads, but how these savvy shoppers are changing the advertising game amidst growing privacy concerns.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.spiceworks.com\/marketing\/sales-enablement\/guest-article\/motivating-sales-reps-to-use-marketing-content\/\"><strong>Supercharge Your Sales Team&#8217;s Love for Marketing Material<\/strong><\/a>: Explore effective strategies for inspiring your sales representatives to enthusiastically embrace and utilize your marketing content.<\/p>\n\n\n\n<p><a href=\"http:\/\/theresanaiforthat.com\"><strong>A.I. Wonderland<\/strong><\/a>: Explore the world&#8217;s largest A.I. database! Embark on an AI adventure at theresanaiforthat.com, the ultimate destination for discovering where you can uncover the perfect tool for any job.<\/p>\n\n\n\n<p><a href=\"https:\/\/adage.com\/article\/tech\/why-advertising-industry-needs-regulate-ai\/2516896\"><strong>AI and Advertising sitting in a tree\u2026<\/strong><\/a> A match made in heaven or regulatory chaos? Explore the intriguing realm of AI regulation in advertising as industry leaders weigh in on the need for setting industry standards.<\/p>\n\n\n\n<p><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-statistics\/\"><strong>Social Stats<\/strong><\/a>: In 2023 the global social media user count is estimated to reach a staggering 4.89 billion individuals, with the average person actively engaging across seven different social networks every month. What&#8217;s more, the daily time spent by internet users on social media has skyrocketed to an all-time high, clocking in at 151 minutes per day.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">STRATEGY AND TACTICS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">The SEO vs. PPC Debate \u2013 Which Tactic is Better?<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22038\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-1.jpg-1-1024x683.jpeg\" alt=\"SEO vs. PPC\" class=\"wp-image-22038\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-1.jpg-1-1024x683.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-1.jpg-1-300x200.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-1.jpg-1-768x512.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-1.jpg-1-350x233.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-1.jpg-1.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Delve into the contentious debate between SEO (Search Engine Optimization) and PPC (Pay-Per-Click) in digital marketing. Some advocate for the gradual, organic growth of SEO, while others favor the efficiency of buying traffic through PPC. However, the solution may be found by using both strategies together. Let&#8217;s explore this intriguing debate further.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/seo-vs-ppc-debate\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">RESEARCH AND STRATEGY<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Connecting with Customers: A Guide to Creating Buyer Personas<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"22037\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-2-1024x683.jpg\" alt=\"Creating Buyer Personas\" class=\"wp-image-22037\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-2-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-2-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-2-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-2-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/10\/hero-image-2.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>It\u2019s important to understand who your ideal customer is by working to create well-crafted buyer personas. These personas play a pivotal role in guiding brand positioning and messaging. While not turning you into an expert, this guide aims to help you take significant steps toward accurately defining your target audience and speaking to solve their unique problems and needs. We think it\u2019s a valuable investment in your marketing strategy.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/how-to-create-buyer-personas\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Do you have a strategy to grow your business beyond blanket advertising and aggressive sales tactics in 2024? Let us introduce you to The Inbound Methodology.&nbsp; Inbound is designed to grow your organization by aligning your efforts to meet the specific needs and preferences of your ideal customer. In contrast to traditional advertising and sales [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17926,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-22035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Newsletter - October 2, 2023<\/title>\n<meta name=\"description\" content=\"Your latest digital marketing news and education on business positioning, Facebook business pages and PPC advertising from The Academy Newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-2-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Newsletter - October 2, 2023\" \/>\n<meta property=\"og:description\" content=\"Your latest digital marketing news and education on business positioning, Facebook business pages and PPC advertising from The Academy Newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-2-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-02T15:08:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-09T18:49:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/10\/The-Academy-Newsletter6.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-10-2-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-10-2-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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