{"id":21755,"date":"2023-08-27T06:00:00","date_gmt":"2023-08-27T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21755"},"modified":"2023-10-02T11:12:24","modified_gmt":"2023-10-02T15:12:24","slug":"business-growth-and-digital-marketing-news-tips-8-27-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-27-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 8-27-23"},"content":{"rendered":"\n<p>When first getting started in business, it\u2019s tempting to think that all you need to do is create a product or a service that meets a need well. But if you find that your target audience is not quite as receptive as you expected, your positioning could be to blame.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><em>\u201cPositioning largely comes down to understanding what it is that your ideal customer values, and then highlighting those points in your promotion. It should be perfectly clear what customers stand to gain when they do business with you. That clarity will make it much easier for them to convert.\u201d<\/em><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/how-to-position-your-business-in-the-right-light\/\"><strong>Keep reading to learn more.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><strong>The Wee Are Weary:<\/strong> <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/08\/09\/0ugc-is-growing-but-can-it-overtake-traditional-influencer-marketing\">Gen Z is growing weary<\/a> of influencers\u2019 sponsored content, so marketers are turning to user-generated content (UGC) and nanoinfluencers.<\/p>\n\n\n\n<p><strong>X Doesn\u2019t Mark the Spot:<\/strong> <a href=\"https:\/\/time.com\/6297829\/a-graphic-designer-breaks-down-twitters-cold-and-pointy-new-logo\/\">Twitter\u2019s rebrand to \u201cX\u201d<\/a> has spurred controversy in the graphic design world.<\/p>\n\n\n\n<p><strong>Come Correct:<\/strong> <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2023\/04\/17\/how-to-set-up-google-ads-enhanced-conversions\">Google Ads\u2019 enhanced conversions feature<\/a> can help improve the accuracy of your conversion measurement.<\/p>\n\n\n\n<p><strong>Do More with Less:<\/strong> <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/how-to-turn-marketing-into-a-sales-and-revenue-engine\/457469\">A focus on \u201cblended ABM\u201d<\/a> encourages businesses to align marketing and revenue teams around customer experience and growth.<\/p>\n\n\n\n<p><strong>Post from Your PC:<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-threads-web-app-launch\/691558\/\">Meta has rolled out a Threads web app<\/a>, which gives users the option to create and engage with the platform on a computer.<\/p>\n\n\n\n<p><strong>Bigger Than the Amazon:<\/strong> <a href=\"https:\/\/www.marketingdive.com\/news\/amazon-sponsored-product-ads-pinterest-buzzfeed\/691073\/\">The e-commerce giant<\/a> is expanding its cost-per-click Sponsored Products ads to include placements on select third-party apps and websites.<\/p>\n\n\n\n<p><strong>A Favorable Forecast: <\/strong><a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/08\/04\/how-soft-is-the-ad-market-really\">The digital ad market<\/a> is still soft, but a rebound is in the cards.<\/p>\n\n\n\n<p><strong>Christmas in October:<\/strong> <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/08\/17\/the-holiday-deals-are-upon-us-at-least-the-brand-creator-ones\">Around 56% of people<\/a> began their holiday shopping in October last year, and creators are no exception.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">A Quick Guide to Updating Your Facebook Business Page<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21757\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-3-1-1024x683.jpg\" alt=\"A Quick Guide to Updating Your Facebook Business Page\" class=\"wp-image-21757\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-3-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-3-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-3-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-3-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-3-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Creating and maintaining a Facebook business page is one of the easiest promotional tools you have at your disposal. Business pages are free to create on Facebook, and if you put a plan in place to maintain that page and keep it up to date, you\u2019ll be able to leverage the power and reach of this huge platform to grow your brand.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/a-quick-guide-to-updating-your-facebook-business-page\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Pay-Per-Click Glossary of Terms<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21756\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-1-1-1024x683.jpg\" alt=\"Pay-Per-Click Glossary of Terms\" class=\"wp-image-21756\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-1-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-1-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-1-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-1-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Getting started in the PPC world can be a little intimidating. There is a lot to learn for someone who has never run an ad previously, and the competition is fierce. To help you hit the ground running, this article offers a list of important PPC terms that you are sure to come across as you build, run and monitor campaigns.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/pay-per-click-glossary-of-terms\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>When first getting started in business, it\u2019s tempting to think that all you need to do is create a product or a service that meets a need well. But if you find that your target audience is not quite as receptive as you expected, your positioning could be to blame. \u201cPositioning largely comes down to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17925,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-21755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Newsletter - August 27, 2023<\/title>\n<meta name=\"description\" content=\"Your latest digital marketing news and education on business positioning, Facebook business pages and PPC advertising from The Academy Newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-27-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Newsletter - August 27, 2023\" \/>\n<meta property=\"og:description\" content=\"Your latest digital marketing news and education on business positioning, Facebook business pages and PPC advertising from The Academy Newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-27-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-27T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T15:12:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/10\/The-Academy-Newsletter5.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-8-27-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-8-27-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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