{"id":21716,"date":"2023-08-13T06:00:00","date_gmt":"2023-08-13T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21716"},"modified":"2023-09-28T16:49:47","modified_gmt":"2023-09-28T20:49:47","slug":"business-growth-and-digital-marketing-news-tips-8-13-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-13-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 8-13-23"},"content":{"rendered":"\n<p>Speed, endless ideas and robotic consistency are just a few of the reasons you may be considering using AI tools like ChatGPT to help with writing and content creation. But depending on who you talk to, ChatGPT is either the most incredible tool ever created by mankind, or the end of the world as we know it. What we\u2019re after is a solid middle ground in which AI can be used to improve your process and performance without losing any sense of authenticity or humanity.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/leveraging-ai-for-content-creation\/\"><strong>Keep reading to learn more.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><strong>Loose Threads:<\/strong> <a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/why-threads-is-quickly-losing-users-and-resembles-these-4\/449672\">Threads<\/a> lost over half its 100 million users just ten days after its launch.<\/p>\n\n\n\n<p><strong>Real or Deepfake:<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-adds-new-required-labels-for-ai-generated-content\/690454\/\">TikTok<\/a> adds new required labels to increase the transparency of AI-generated content.<\/p>\n\n\n\n<p><strong>Automate with API:<\/strong> <a href=\"https:\/\/searchengineland.com\/google-ads-scripts-usher-in-a-new-era-with-api-access-430413\">Google Ads scripts<\/a> usher in a new era with API access.<\/p>\n\n\n\n<p><strong>The Young &amp; the Pinterest:<\/strong> <a href=\"https:\/\/www.marketingdive.com\/news\/pinterest-reports-slowing-user-growth-q2-more-engagement\/689853\/\">Pinterest\u2019s<\/a> user growth slows while engagement gains with younger audiences.<\/p>\n\n\n\n<p><strong>Context is Key:<\/strong> <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/06\/02\/why-is-contextual-advertising-on-the-rise\">Contextual advertising<\/a> may be making a comeback due to increasing privacy concerns.<\/p>\n\n\n\n<p><strong>A+ Audience:<\/strong> <a href=\"https:\/\/searchengineland.com\/google-analytics-new-audiences-report-430116\">Marketers<\/a> can use the new GA Audience report to identify their most engaged and profitable audiences.<\/p>\n\n\n\n<p><strong>I Got Skillz: <\/strong><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-adds-new-ways-for-job-seekers-highlight-key-skills-and-competencies\/690461\/\">LinkedIn<\/a> adds new ways for job seekers to highlight key skills and competencies.<\/p>\n\n\n\n<p><strong>In Your Face:<\/strong> <a href=\"https:\/\/www.marketingbrew.com\/stories\/2023\/08\/08\/the-3d-billboard-is-advertising-s-shiny-new-toy\">The 3D billboard<\/a> is advertising\u2019s shiny new toy that comes with a big price tag.<\/p>\n\n\n\n<p><strong>Scan for Service:<\/strong> <a href=\"https:\/\/searchengineland.com\/google-tests-call-qr-code-sponsored-ads-430555\">Google<\/a> tests scan-to-call QR codes and extra images on sponsored ads.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">EMAIL<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Double Opt-In for Email List Subscription: Necessary or Not?<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21718\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/Double-Opt-In1-1024x683.jpg\" alt=\"Double Opt-In for Email List Subscription: Necessary or Not?\" class=\"wp-image-21718\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/Double-Opt-In1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/Double-Opt-In1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/Double-Opt-In1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/Double-Opt-In1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/Double-Opt-In1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Is double opt-in necessary to protect your email list from spam, or is it just a nuisance that\u2019s turning off potential subscribers? This extra step may offer an advantage to you and your email list, but could be the reason why your list isn\u2019t growing as fast as you\u2019d hoped. Or, is it a new standard that everyone expects?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/double-opt-in-email-subscription\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Leveraging LinkedIn InMail Ads for B2B Outreach<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21717\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-1024x683.jpg\" alt=\"Leveraging LinkedIn InMail Ads for B2B Outreach\" class=\"wp-image-21717\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/08\/hero-image.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Because you aren\u2019t able to directly message people on LinkedIn without a direct connection, InMail gives you the opportunity to reach out to people in your industry. InMail also has the benefit of a significantly higher open rate and a much better response rate than standard cold email messages.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/leveraging-linkedin-inmail-ads-b2b-outreach\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Speed, endless ideas and robotic consistency are just a few of the reasons you may be considering using AI tools like ChatGPT to help with writing and content creation. But depending on who you talk to, ChatGPT is either the most incredible tool ever created by mankind, or the end of the world as we [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-21716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Newsletter - August 13, 2023<\/title>\n<meta name=\"description\" content=\"Your latest digital marketing news and education on AI for content creation, double opt-in email subscription and LinkedIn InMail from The Academy Newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-13-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Newsletter - August 13, 2023\" \/>\n<meta property=\"og:description\" content=\"Your latest digital marketing news and education on AI for content creation, double opt-in email subscription and LinkedIn InMail from The Academy Newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-13-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-13T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T20:49:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/04\/The-Academy-Newsletter041822.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-8-13-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-8-13-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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