{"id":21666,"date":"2023-07-25T11:09:46","date_gmt":"2023-07-25T15:09:46","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21666"},"modified":"2023-07-26T15:13:43","modified_gmt":"2023-07-26T19:13:43","slug":"podcast-ep-72-why-the-buyers-journey-is-a-map-to-business-success","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-72-why-the-buyers-journey-is-a-map-to-business-success\/","title":{"rendered":"Podcast Ep. #72 &#8211; Why The Buyer&#8217;s Journey is a map to business success"},"content":{"rendered":"\n<iframe src=\"https:\/\/podcasters.spotify.com\/pod\/show\/academy-podcast\/embed\/episodes\/72---Why-The-Buyers-Journey-is-a-map-to-business-success-e27c07o\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today on the Academy we&#8217;ll talk about a concept that should be central to everything your business does &#8212; The Buyer&#8217;s Journey.<\/p>\n\n\n\n<p>The buyer&#8217;s journey is your roadmap that keeps buyers&#8217; behaviors, information needs, and problems <em>top of mind,<\/em> and to reduce the <em>friction<\/em> that keeps your organization from creating more revenue, faster.<\/p>\n\n\n\n<p>Closing <em>new<\/em> sales is just the start. By systematically mapping out the buyer&#8217;s journey, businesses can not only create targeted marketing strategies that connect with new customers, but also create personalized experiences, and relevant content that resonates with current, and even past customers. This leads to increased engagement,&nbsp;long-term customer satisfaction, and yes, more revenue that ultimately leads to growth.<\/p>\n\n\n\n<p>Ready to hear more? Let&#8217;s jump into it&#8230;<\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our world-class <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\">digital marketing<\/a> and <a href=\"https:\/\/www.sanctuarymg.com\/web-design\/\">website design<\/a> services.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">Learn more<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Academy we&#8217;ll talk about a concept that should be central to everything your business does &#8212; The Buyer&#8217;s Journey. The buyer&#8217;s journey is your roadmap that keeps buyers&#8217; behaviors, information needs, and problems top of mind, and to reduce the friction that keeps your organization from creating more revenue, faster. Closing new [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[286],"tags":[],"type-category":[290],"class_list":["post-21666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Ep. #72 - Why The Buyer&#039;s Journey is a map to business success - The Academy<\/title>\n<meta name=\"description\" content=\"Let&#039;s discuss a concept that should be central to everything your business does.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-72-why-the-buyers-journey-is-a-map-to-business-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Ep. #72 - Why The Buyer&#039;s Journey is a map to business success - The Academy\" \/>\n<meta property=\"og:description\" content=\"Let&#039;s discuss a concept that should be central to everything your business does.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-72-why-the-buyers-journey-is-a-map-to-business-success\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-25T15:09:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T19:13:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/72-Podcast-The-Buyers-Journey-lrg-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/strategy\\\/podcast-ep-72-why-the-buyers-journey-is-a-map-to-business-success\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/strategy\\\/podcast-ep-72-why-the-buyers-journey-is-a-map-to-business-success\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Podcast Ep. #72 &#8211; 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