{"id":21645,"date":"2023-07-16T06:00:00","date_gmt":"2023-07-16T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21645"},"modified":"2023-09-28T16:50:04","modified_gmt":"2023-09-28T20:50:04","slug":"business-growth-and-digital-marketing-news-tips-7-16-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-7-16-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 7-16-23"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">So many business owners are focused on bringing in new customers that they miss out on the true value that existing customers bring to the table. It\u2019s the repeat purchases that are truly lucrative, because you don\u2019t have to spend the $100 in acquisition costs to bring them in again, and you can start to generate profits to a greater degree.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/repeat-purchases-with-email-automation\/\"><strong>Keep reading to learn more.<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blockers Gonna Block: <\/strong><a href=\"https:\/\/searchengineland.com\/youtube-disables-videos-ad-blocked-enable-428899\"><strong>YouTube<\/strong><\/a> stops playing videos for people with ad blockers in a new trial.<\/li>\n\n\n\n<li><strong>So Unskippable: <\/strong><a href=\"https:\/\/www.theverge.com\/2023\/5\/18\/23728150\/youtube-tv-unskippable-ads-premium-pause-commercial\"><strong>YouTube<\/strong><\/a> is bringing unskippable 30-second ads to TV.<\/li>\n\n\n\n<li><strong>AI Academy: <\/strong><a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-proposes-new-industry-principles-ai-development\/686512\/\"><strong>Meta<\/strong><\/a> proposes greater industry collaboration and transparency in AI development.<\/li>\n\n\n\n<li><strong>Let\u2019s Get Visual, Visual:<\/strong> <a href=\"https:\/\/www.adweek.com\/social-marketing\/tiktok-shop-is-testing-visual-search\/\"><strong>TikTok Shop<\/strong><\/a> is testing a visual search function in its Shop tab.<\/li>\n\n\n\n<li><strong>Blast from the Past: <\/strong><a href=\"https:\/\/www.fastcompany.com\/90909089\/mcdonalds-grimace-shake-secret-nostalgia-marketing\"><strong>McDonald\u2019s<\/strong><\/a> Grimace shake taps into the secret of nostalgia marketing.<\/li>\n\n\n\n<li><strong>New Reel Estate:<\/strong> Instagram has announced <a href=\"https:\/\/carney.us15.list-manage.com\/track\/click?u=3052de70878ed32dbf7046722&amp;id=ef579cedb2&amp;e=945d0db3e9\"><strong>expanded ad options for Reels<\/strong>.<\/a><\/li>\n\n\n\n<li><strong>In the Dark:<\/strong> The <a href=\"https:\/\/www.cnbc.com\/2023\/06\/26\/google-execs-hope-new-search-feature-will-help-amid-reddit-blackouts.html\"><strong>Reddit blackout<\/strong><\/a> prompts a new feature called Perspectives, which promises to surface discussion forums.<\/li>\n\n\n\n<li><strong>Sporting New Threads: <\/strong><a href=\"https:\/\/www.axios.com\/2023\/07\/05\/meta-threads-twitter-challenger-instagram\"><strong>Meta<\/strong><\/a> gears up for Threads amid Twitter stumbles.<\/li>\n\n\n\n<li><strong>Hashtag Helper: <\/strong><a href=\"https:\/\/blog.hootsuite.com\/instagram-reels-hashtags\/\"><strong>Hashtags<\/strong><\/a> help Reels reach larger audiences.<\/li>\n\n\n\n<li><strong>Private Platform:<\/strong> <a href=\"https:\/\/techcrunch.com\/2023\/06\/30\/twitter-now-requires-an-account-to-view-tweets\/\"><strong>Twitter<\/strong><\/a> now requires an account to view tweets.<\/li>\n\n\n\n<li><strong>Fake or Fact?<\/strong> The <a href=\"https:\/\/www.theverge.com\/2023\/6\/30\/23779880\/ftc-fake-reviews-ban-ai\"><strong>FTC<\/strong><\/a> wants to put a ban on fake reviews.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Other business and economy news:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lightning Speed: <\/strong><a href=\"https:\/\/www.cnbc.com\/2023\/06\/26\/biden-high-speed-internet-initiative.html\"><strong>Biden<\/strong><\/a> announces a $42 billion high-speed internet initiative.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">CONTENT<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">B2B Content Creation Ideas<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21646\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/B2B-content-strategy-1024x683.jpg\" alt=\"B2B Content Creation Ideas\" class=\"wp-image-21646\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/B2B-content-strategy-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/B2B-content-strategy-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/B2B-content-strategy-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/B2B-content-strategy-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/B2B-content-strategy.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Content is the backbone of any quality digital marketing strategy. That is true for B2C companies, and it is just as true for B2B companies. If you hope to connect in a meaningful way online with your target audience, you are going to need to be producing some type of content on an ongoing basis.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/b2b-content-creation-ideas\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">DEVELOPMENT<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How Page Builders Like Elementor Help Streamline the Website Development Process<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21647\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/website-page-builders-1024x683.jpg\" alt=\"How Page Builders Like Elementor Help Streamline the Website Development Process\" class=\"wp-image-21647\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/website-page-builders-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/website-page-builders-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/website-page-builders-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/website-page-builders-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/07\/website-page-builders.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Building a website from scratch is an intimidating task, but Elementor and other similar page builders can dramatically streamline the process. Page builders have leveled the playing field online in terms of technical ability, so the benefits of creating a solid, attractive website are now available to more people than ever before.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/websites\/how-page-builders-streamline-web-development\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>So many business owners are focused on bringing in new customers that they miss out on the true value that existing customers bring to the table. It\u2019s the repeat purchases that are truly lucrative, because you don\u2019t have to spend the $100 in acquisition costs to bring them in again, and you can start to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19816,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-21645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Newsletter - July 16, 2023 | Digital Marketing News<\/title>\n<meta name=\"description\" content=\"Your latest digital marketing news and education on repeat purchases, B2B content creation, page builders and more from The Academy Newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-7-16-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Newsletter - July 16, 2023 | Digital Marketing News\" \/>\n<meta property=\"og:description\" content=\"Your latest digital marketing news and education on repeat purchases, B2B content creation, page builders and more from The Academy Newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-7-16-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-16T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-28T20:50:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/05\/The-Academy-Newsletter51722.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-7-16-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-7-16-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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