{"id":21517,"date":"2023-06-11T06:00:00","date_gmt":"2023-06-11T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21517"},"modified":"2023-09-20T04:05:33","modified_gmt":"2023-09-20T08:05:33","slug":"business-growth-and-digital-marketing-news-tips-6-11-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-11-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 6-11-23"},"content":{"rendered":"\n<p>Forget \u201chot girl summer\u201d \u2014 we\u2019re advocating for \u201cbig budget summer\u201d in which business owners take charge of and optimize their digital marketing budgets. Do you know what it truly takes to make a splash in your market?&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/how-much-should-i-spend-on-digital-marketing\/\">Read more to find out!<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/quote-060823-1024x1024.jpg\" alt=\"\u201cAs a starting point, look at spending around 7% \u2013 10% of annual revenues on digital marketing. This is a good ballpark range that will get you headed in the right direction. Calculate what that level of spending would look like based on your projected revenues for the coming year and then decide if you need to adjust it up or down based on budget constraints. If you are spending well under the 7% of annual revenue mark, you might not be investing enough to have a realistic chance to make a difference in your business.\u201d\" class=\"wp-image-21518\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/quote-060823-1024x1024.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/quote-060823-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/quote-060823-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/quote-060823-768x767.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/quote-060823-350x350.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/quote-060823.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.searchenginejournal.com\/youtube-blocks-ad-blockers-amid-declining-ad-revenue\/486761\/#close\"><strong>Blocking the OG Blockers:<\/strong><\/a> YouTube experiments with blocking ad blockers amid declining ad revenue, pushing for more Premium subscriptions.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-adds-new-courses-tiktok-academy-learning-resource\/652242\/\"><strong>TikTok Teaches:<\/strong><\/a> The platform has announced some new additions to its \u2018TikTok Academy\u2019 learning resource, bringing the course total up to 17.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.pewresearch.org\/short-reads\/2023\/05\/17\/how-us-adults-on-twitter-use-the-site-in-the-elon-musk-era\/\"><strong>Mellow Since Musk:<\/strong><\/a><strong> <\/strong>Many U.S. adults are taking a break from Twitter or are not likely to use it a year from now, according to a recent Pew Research Center survey.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/trends-tips\/how-automotive-marketers-are-driving-growth-on-linkedin\"><strong>Buyer\u2019s Journey in Turbo Mode:<\/strong><\/a> LinkedIn advises auto marketers on how to bridge the disconnect between interest and readiness to purchase using the platform.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.theverge.com\/2023\/5\/18\/23728150\/youtube-tv-unskippable-ads-premium-pause-commercial\"><strong>Unskippable, Unlovable?<\/strong><\/a> YouTube will soon add 30-second unskippable ads to top-performing content watched on connected TVs.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/facebook-consumption-behaviors-changing-political-posts\/650583\/\"><strong>Insiders Only<\/strong><\/a><strong>: <\/strong>Engagement with Facebook posts that contain external links has declined by almost half in recent months as users favor in-stream content.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/trends-tips\/always-on-campaign-examples-b2b-marketing\"><strong>The Platform That Never Sleeps:<\/strong><\/a> LinkedIn explains \u201calways-on marketing\u201d as a way to build brand awareness and stay top-of-mind.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketingdive.com\/news\/beauty-marketing-gen-z-elf-cosmetics-estee-lauder-loreal-2023\/651167\/\"><strong>The Young Make Marketers Restless:<\/strong><\/a><strong> <\/strong>Legacy brands are aging down to reach Gen Z.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21520\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/mobile-advertising-1024x683.jpg\" alt=\"Google Maps and Waze Merge Unlocks New Advertising Opportunities in the App\" class=\"wp-image-21520\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/mobile-advertising-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/mobile-advertising-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/mobile-advertising-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/mobile-advertising-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/mobile-advertising.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Google recently announced that the teams behind Google Maps and Waze will be merging, but the apps will remain separate. Find out what this collaboration means for advertising opportunities in the mobile app.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/google-maps-and-waze-merge-unlocks-new-advertising-opportunities-in-the-app\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">PODCAST<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Ep. #69 \u2013 From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 3)<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"21519\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/Podcast-Content-Marketing-3-lrg-1-1024x576.jpg\" alt=\"Ep. #69 \u2013 From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 3)\" class=\"wp-image-21519\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/Podcast-Content-Marketing-3-lrg-1-1024x576.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/Podcast-Content-Marketing-3-lrg-1-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/Podcast-Content-Marketing-3-lrg-1-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/Podcast-Content-Marketing-3-lrg-1-1536x864.jpg 1536w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/Podcast-Content-Marketing-3-lrg-1-1500x844.jpg 1500w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/Podcast-Content-Marketing-3-lrg-1-350x197.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/06\/Podcast-Content-Marketing-3-lrg-1.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>In this episode, we continue the content marketing conversation and discuss more of the foundational concepts and tactics that make up content marketing. It will help you not only market your business and attract new customers but sell more and ultimately ensure that your existing customers find success as well.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-69-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-3\/\">Listen<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Forget \u201chot girl summer\u201d \u2014 we\u2019re advocating for \u201cbig budget summer\u201d in which business owners take charge of and optimize their digital marketing budgets. Do you know what it truly takes to make a splash in your market?&nbsp; Read more to find out! MARKETING AND GROWTH NEWS What you need to know: ADVERTISING Google Maps [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-21517","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Newsletter - June 11, 2023 | Digital Marketing News<\/title>\n<meta name=\"description\" content=\"Get the latest digital marketing news and education on digital marketing budgets, mobile advertising and more from The Academy Newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-11-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Newsletter - June 11, 2023 | Digital Marketing News\" \/>\n<meta property=\"og:description\" content=\"Get the latest digital marketing news and education on digital marketing budgets, mobile advertising and more from The Academy Newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-6-11-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-11T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T08:05:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/08\/The-Academy-Newsletter2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-6-11-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-6-11-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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