{"id":21420,"date":"2023-05-22T14:16:32","date_gmt":"2023-05-22T18:16:32","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21420"},"modified":"2023-09-20T04:02:22","modified_gmt":"2023-09-20T08:02:22","slug":"podcast-ep-68-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-2","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-68-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-2\/","title":{"rendered":"Podcast Ep. #68 &#8211; From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2)"},"content":{"rendered":"\n<iframe src=\"https:\/\/podcasters.spotify.com\/pod\/show\/academy-podcast\/embed\/episodes\/68---From-Leads-to-Loyalty-Harnessing-Content-Marketing-for-Marketing--Sales--and-Service-Part-2-e24gnmu\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today on the Academy we\u2019re going to continue talking about Content Marketing.<\/p>\n\n\n\n<p>For those who are not familiar with the term or why it might be the single most important part of your marketing strategy, consider listening to episode 1 in this series for a solid overview where I&#8217;ll explain why it&#8217;s definitely a concept that, as a marketer or business owner, you probably want to understand and consider.<\/p>\n\n\n\n<p>In this episode, let&#8217;s continue our content marketing conversation and discuss some of the foundational ways that content marketing will help you to not only market your business and attract new customers, but sell more, and ultimately ensure that your existing customers find success as well.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-67-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-1\/\">Listen to part 1<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-69-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-3\/\">Listen to part 3<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our world-class <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\">digital marketing<\/a> and <a href=\"https:\/\/www.sanctuarymg.com\/web-design\/\">website design<\/a> services.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">Learn more<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Academy we\u2019re going to continue talking about Content Marketing. For those who are not familiar with the term or why it might be the single most important part of your marketing strategy, consider listening to episode 1 in this series for a solid overview where I&#8217;ll explain why it&#8217;s definitely a concept [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[277],"tags":[],"type-category":[290],"class_list":["post-21420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Ep. #68 - From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2) - The Academy<\/title>\n<meta name=\"description\" content=\"Attract new customers, sell more, and ensure that your existing customers find success as well.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-68-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Ep. #68 - From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 2) - The Academy\" \/>\n<meta property=\"og:description\" content=\"Attract new customers, sell more, and ensure that your existing customers find success as well.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-68-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-22T18:16:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T08:02:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/Podcast-Content-Marketing-2-lrg-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-68-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-68-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-2\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Podcast Ep. #68 &#8211; 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