{"id":21388,"date":"2023-05-21T05:00:00","date_gmt":"2023-05-21T09:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21388"},"modified":"2023-09-20T05:55:34","modified_gmt":"2023-09-20T09:55:34","slug":"business-growth-and-digital-marketing-news-tips-5-21-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-5-21-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 5-21-23"},"content":{"rendered":"\n<p>At its core, content marketing is about providing a unique and unforgettable experience for your customers. It\u2019s like hosting a dinner party at your home where each dish is meticulously prepared to delight the taste buds and leave a lasting impression on your friends.&nbsp;<\/p>\n\n\n\n<p>In the same way, your content should captivate, inspire, and leave your audience craving more. Make it hard to say \u2018no\u2019 to the next course!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/your-ultimate-guide-to-content-marketing-and-why-its-important-for-the-marketing-sales-and-service-functions-of-your-business\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/quote-051823-1024x1024.jpg\" alt=\"\u201cImagine you\u2019re sitting at a cozy coffee shop, sipping your favorite brew, and engaging in a really great conversation with a trusted friend. You\u2019re seeking a solution or even just a recommendation for a solution to a problem you\u2019re facing. Content marketing is that conversation brought to life in the digital world with your customers. It\u2019s about sparking conversations that matter, addressing your audience\u2019s needs, and offering solutions to their problems throughout the entire buyer\u2019s journey.\u201d\" class=\"wp-image-21389\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/quote-051823-1024x1024.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/quote-051823-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/quote-051823-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/quote-051823-768x767.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/quote-051823-350x350.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/quote-051823.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/new-study-shows-that-25-of-twitter-users-dont-expect-to-still-be-using-tw\/650587\/\"><strong>Time After Twitter:<\/strong><\/a> 25% of Twitter users don\u2019t expect to still be using the platform in 12 months time.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.wsj.com\/articles\/google-search-ai-artificial-intelligence-chatbot-tiktok-67c08870\"><strong>Getting Social on Search:<\/strong><\/a> Google plans to make search more \u2018personal\u2019 by including conversations with artificial intelligence, along with more short video and social-media posts.<\/li>\n\n\n\n<li><a href=\"https:\/\/about.ads.microsoft.com\/en-us\/blog\/post\/may-2023\/a-new-solution-to-monetize-ai-powered-chat-experiences\"><strong>Chat + Ads = Chads:<\/strong><\/a> Microsoft has designed a solution that gives publishers, apps, and online services the flexibility to customize their chat experience with ads.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.adexchanger.com\/data-driven-thinking\/tiktok-search-ads-five-things-marketers-need-to-know\/?oly_enc_id=6199J9367267G5A\"><strong>Trending TikTok:<\/strong><\/a> The increasing number of young people using TikTok as a search tool has created a perfect opportunity for the platform to introduce search ads.&nbsp;<\/li>\n\n\n\n<li><a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-previews-new-ar-and-shopping-ads-at-newfronts\/649505\/\"><strong>A Social Science:<\/strong><\/a> Meta\u2019s new AR and Reels ad options will help brands tap into the popularity of each format.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.searchenginejournal.com\/sam-altman-on-ai-oversight-balancing-risks-advancements\/487098\/\"><strong>Walk, Don\u2019t Run:<\/strong><\/a> OpenAI CEO Sam Altman emphasizes the need for responsibility from companies, alongside government intervention.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.marketingdive.com\/news\/iab-podcasting-ad-revenue-growth-outpaces-digital\/650246\/\"><strong>Predicting Podcast Power:<\/strong><\/a> Podcasting ad revenue in the U.S. grew 26% year-over-year in 2022 to reach $1.8 billion.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How to Navigate Customer Service on Social Media<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21390\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/social-media-customer-service-advice-1024x683.jpg\" alt=\"\" class=\"wp-image-21390\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/social-media-customer-service-advice-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/social-media-customer-service-advice-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/social-media-customer-service-advice-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/social-media-customer-service-advice-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/social-media-customer-service-advice.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>It\u2019s the ability to communicate directly with customers that gives <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/social-media\/\"><strong>social media<\/strong><\/a> such tremendous power for businesses. Get some guidance on how to manage social media customer service, so you can have positive interactions with both existing and potential customers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/social-media-customer-service\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">CONTENT<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How to Create a Blog Content Calendar<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"21391\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/creating-blog-content-calendar-1-1024x682.jpg\" alt=\"\" class=\"wp-image-21391\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/creating-blog-content-calendar-1-1024x682.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/creating-blog-content-calendar-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/creating-blog-content-calendar-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/creating-blog-content-calendar-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/creating-blog-content-calendar-1.jpg 1274w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">thriving-business-how-to<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Keeping up with a blog is a lot of work. When you first get started with your blog, you might underestimate just how much time it takes to produce quality content on a regular basis. While we aren\u2019t going to say that planning out your blog strategy will make the job easy, it certainly will make it a lot easier.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/how-to-create-a-blog-content-calendar\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>At its core, content marketing is about providing a unique and unforgettable experience for your customers. It\u2019s like hosting a dinner party at your home where each dish is meticulously prepared to delight the taste buds and leave a lasting impression on your friends.&nbsp; In the same way, your content should captivate, inspire, and leave [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20025,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-21388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Newsletter - May 21, 2023 | Digital Marketing News<\/title>\n<meta name=\"description\" content=\"Get the latest digital marketing news and education on inbound content creation, customer service on social media and more from The Academy Newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-5-21-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Newsletter - May 21, 2023 | Digital Marketing News\" \/>\n<meta property=\"og:description\" content=\"Get the latest digital marketing news and education on inbound content creation, customer service on social media and more from The Academy Newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-5-21-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-21T09:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T09:55:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/05\/The-Academy-Newsletter053122.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-5-21-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-5-21-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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