{"id":21380,"date":"2023-05-18T11:54:35","date_gmt":"2023-05-18T15:54:35","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21380"},"modified":"2023-09-20T04:03:30","modified_gmt":"2023-09-20T08:03:30","slug":"podcast-ep-67-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-1","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-67-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-1\/","title":{"rendered":"Podcast Ep. #67 &#8211; From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1)"},"content":{"rendered":"\n<iframe src=\"https:\/\/podcasters.spotify.com\/pod\/show\/academy-podcast\/embed\/episodes\/67---From-Leads-to-Loyalty-Harnessing-Content-Marketing-for-Marketing--Sales--and-Service-Part-1-e2483rk\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today on the Academy we\u2019re going to be talking about <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/content-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Content Marketing<\/a>. For those who are not familiar with the term or why it might be the single most important part of your marketing strategy, this episode will explain why it&#8217;s definitely a concept that, as a marketer or business owner, you may want to understand and consider.<\/p>\n\n\n\n<p>Content marketing, conceptually, may seem simple &#8212; and maybe it is. But, understanding what it is, how it benefits you, and exactly how you can do it has many different layers. Let&#8217;s dive in and explore these layers and you can decide if it&#8217;s something that you&#8217;re able to tackle within your organization.<\/p>\n\n\n\n<p>Content marketing is the art of creating and sharing valuable, relevant, and compelling content to attract, engage, and ultimately convert your audience into loyal fans and customers. It\u2019s not about pushing sales pitches or bombarding people with intrusive ads. Oh no, my friends, it\u2019s about building relationships, delivering value, and creating a meaningful connection with your audience that truly grows a company over time.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-68-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-2\/\">Listen to part 2<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-69-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-3\/\">Listen to part 3<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our world-class <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\">digital marketing<\/a> and <a href=\"https:\/\/www.sanctuarymg.com\/web-design\/\">website design<\/a> services.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">Learn more<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Academy we\u2019re going to be talking about Content Marketing. For those who are not familiar with the term or why it might be the single most important part of your marketing strategy, this episode will explain why it&#8217;s definitely a concept that, as a marketer or business owner, you may want to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[277],"tags":[],"type-category":[290],"class_list":["post-21380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Ep. #67 - From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1) - The Academy<\/title>\n<meta name=\"description\" content=\"At its core, content marketing is about providing a unique and unforgettable experience for your customers across the entire buyer&#039;s journey.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-67-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Ep. #67 - From Leads to Loyalty: Harnessing Content Marketing for Marketing, Sales, and Service (Part 1) - The Academy\" \/>\n<meta property=\"og:description\" content=\"At its core, content marketing is about providing a unique and unforgettable experience for your customers across the entire buyer&#039;s journey.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-67-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-1\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-18T15:54:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T08:03:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/05\/Podcast-Content-Marketing-1-lrg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-67-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-1\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-67-from-leads-to-loyalty-harnessing-content-marketing-for-marketing-sales-and-service-part-1\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Podcast Ep. #67 &#8211; 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