{"id":21239,"date":"2023-04-24T06:00:00","date_gmt":"2023-04-24T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21239"},"modified":"2023-06-23T10:06:47","modified_gmt":"2023-06-23T14:06:47","slug":"business-growth-and-digital-marketing-news-tips-4-24-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-24-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 4-24-23"},"content":{"rendered":"\n<p>Another conversion in the books! But what is it worth to you?<\/p>\n\n\n\n<p>By conversion, we mean any action that you would like a customer or prospect to take. Filling out a form, requesting a discussion with a member of your sales team, requesting a demo of your product, attending a webinar, signing up for your newsletter, etc.<\/p>\n\n\n\n<p>Once you know what conversions you are tracking, you can then assign a value to each of those conversions \u2014 an important step that will come in handy later when it\u2019s time to make critical marketing decisions.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/winning-with-conversion-value-a-guide-for-non-ecommerce-businesses\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"915\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/quote-042123-1024x915.jpeg\" alt=\"Time is money, so knowing how much a conversion is worth to your business can help you decide if getting a prospect to take a particular course of action is worth the time that it demands.\" class=\"wp-image-21240\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/quote-042123-1024x915.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/quote-042123-300x268.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/quote-042123-768x686.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/quote-042123-350x313.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/quote-042123.jpeg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><strong>The Fall of Linktree?<\/strong> <a href=\"https:\/\/techcrunch.com\/2023\/04\/18\/instagram-takes-on-linktree-and-others-with-support-for-up-to-5-links-in-bio\/\">Instagram<\/a> is rolling out a new feature for adding links to user profiles that challenges Linktree and other \u2018link in bio\u2019 solutions.<\/p>\n\n\n\n<p><strong>Twitter Tanking?<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/microsoft-drops-twitter-from-its-social-media-management-platform\/648143\/\">Microsoft<\/a> announced that it will be removing Twitter from its social media management platform.<\/p>\n\n\n\n<p><strong>Digital Ads Dominate:<\/strong> <a href=\"https:\/\/www.wsj.com\/articles\/digital-ad-revenue-grew-again-in-2022-but-much-more-slowly-41485957\">Digital ad revenue<\/a> continues to rise despite headwinds from the economy and privacy protections.<\/p>\n\n\n\n<p><strong>Business in the Front, Party in the Front:<\/strong> <a href=\"https:\/\/buffer.com\/resources\/linkedins-latest-features\/\">LinkedIn<\/a> was once thought of as a simple job site, but is now an active and thriving social platform.<\/p>\n\n\n\n<p><strong>Metaverse Mania: <\/strong><a href=\"https:\/\/www.wsj.com\/articles\/metaverse-mania-cools-for-many-but-not-for-marketers-c0721e17\">46% of marketers<\/a> plan to increase their metaverse budgets this year, making plans to fund more branded metaverse experiences.<\/p>\n\n\n\n<p><strong>Grow on the \u2018Gram:<\/strong> <a href=\"https:\/\/blog.hootsuite.com\/instagram-algorithm\/\">Learn how<\/a> to work the Instagram algorithm to get more visibility to your content.<\/p>\n\n\n\n<p><strong>Snap Into AI:<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/Snapchat-2023-Partner-Summit\/648124\/\">Snapchat<\/a> unveiled new features at its 2023 partner summit, including AR and AI elements.<\/p>\n\n\n\n<p><strong>Cookies Crumbling?<\/strong> <a href=\"https:\/\/www.marketingdive.com\/news\/google-cookie-alternative-test-Topics-API\/647914\/\">Google<\/a> tests what it would look like to phase out cookies in favor of interest-based audience (IBA) targeting methods on its display advertising network.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">CONTENT<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How to Run a Content Audit and What to Take Away From It<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"21242\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/why-content-audit-is-important-1.jpg\" alt=\"How to Run a Content Audit and What to Take Away From It\" class=\"wp-image-21242\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/why-content-audit-is-important-1.jpg 1000w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/why-content-audit-is-important-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/why-content-audit-is-important-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/why-content-audit-is-important-1-350x233.jpg 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>To make sure you are getting the most out of your site and the content that it offers to visitors, performing a periodic content audit is a great strategy. Learn why a content audit can be so useful and how you can run one on your own website.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/how-to-run-content-audit\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">A Guide to Google Ads Types and How to Use Them<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"21241\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/types-of-google-ads-1.jpg\" alt=\"A Guide to Google Ads Types and How to Use Them\" class=\"wp-image-21241\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/types-of-google-ads-1.jpg 1000w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/types-of-google-ads-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/types-of-google-ads-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/types-of-google-ads-1-350x233.jpg 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>When you think of Google Ads, you probably think of the standard text-based ads that show up at the top of the organic search results. But there are actually many different types of Google Ads \u2013 more than 20 \u2013 and the way you use them determines how effectively your marketing dollars turn into sales.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/google-ad-types-how-to-use-them\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Another conversion in the books! But what is it worth to you? By conversion, we mean any action that you would like a customer or prospect to take. Filling out a form, requesting a discussion with a member of your sales team, requesting a demo of your product, attending a webinar, signing up for your [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-21239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Newsletter - April 23, 2023 | Digital Marketing News<\/title>\n<meta name=\"description\" content=\"Get the latest digital marketing news and education on conversions, content audits, hot social media updates and more in The Academy Newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-24-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Newsletter - April 23, 2023 | Digital Marketing News\" \/>\n<meta property=\"og:description\" content=\"Get the latest digital marketing news and education on conversions, content audits, hot social media updates and more in The Academy Newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-24-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-24T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-23T14:06:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/03\/The-Academy-Newsletter0321.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-4-24-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-4-24-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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