{"id":21201,"date":"2023-04-11T14:38:34","date_gmt":"2023-04-11T18:38:34","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21201"},"modified":"2023-09-19T13:22:10","modified_gmt":"2023-09-19T17:22:10","slug":"podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/","title":{"rendered":"Podcast Ep. #65 &#8211; Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)"},"content":{"rendered":"\n<iframe src=\"https:\/\/podcasters.spotify.com\/pod\/show\/academy-podcast\/embed\/episodes\/65---Marketing-Content-Creation-Leveraging-A-I--for-Greater-Quality-and-Efficiency-Part-2-e226gjq\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today on the Academy we\u2019re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If you\u2019re here expecting me to say that you no longer need a talented human to create content, then you\u2019re going to be a little disappointed. In episode 1 of this series I provided my thoughts on this, so head over there now to hear more.<\/p>\n\n\n\n<p>But, if you\u2019re looking for ways to stand on the shoulders of A.I. to create better content, faster, then you\u2019re in the right place.&nbsp; If you\u2019re a business owner or marketer that creates high-quality written, audio, or video content, you know that it takes a lot of time and a high level of skill. There&#8217;s also a significant cost associated with producing content.&nbsp;<\/p>\n\n\n\n<p>For this reason, as we\u2019ve discussed, many people are looking to the promise of A.I. to not only create content quickly and accurately but to do it all for free.&nbsp; I made my case about why this is not ideal in episode 1. Great content will need a real human touch for the foreseeable future, and there\u2019s going to be a cost to doing that. It\u2019s also going to take time, and it\u2019s going to take skill. So the purpose of the upcoming episodes is to zero in on some of the ways that A.I. may be able to help lift the load.&nbsp;<\/p>\n\n\n\n<p>In this episode, before we talk about actually creating content, I\u2019d like to start off at the beginning with ways that I think A.I. may be able to help marketers and business owners research and strategize faster and better.&nbsp;<\/p>\n\n\n\n<p>Ready to hear more? Let&#8217;s jump into it&#8230;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/inbound\/podcast-ep-64-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-1\/\">\u2060<\/a><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-64-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-1\/\">Listen to part 1<\/a><a href=\"https:\/\/www.sanctuarymg.com\/academy\/inbound\/podcast-ep-64-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-1\/\">\u2060<\/a><\/p>\n\n\n\n<p>Listen to part 3 (Coming soon!)<\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our world-class <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\">digital marketing<\/a> and <a href=\"https:\/\/www.sanctuarymg.com\/web-design\/\">website design<\/a> services.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">Learn more<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Academy we\u2019re going to continue our series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If you\u2019re here expecting me to say that you no longer need a talented human to create content, then you\u2019re going to be a little disappointed. In episode 1 of this [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[277],"tags":[],"type-category":[290],"class_list":["post-21201","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Ep. #65 - Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2) - The Academy<\/title>\n<meta name=\"description\" content=\"Learn how to use A.I. (Artificial Intelligence) to research and strategize content better and faster.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Ep. #65 - Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2) - The Academy\" \/>\n<meta property=\"og:description\" content=\"Learn how to use A.I. (Artificial Intelligence) to research and strategize content better and faster.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-11T18:38:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T17:22:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Podcast-AI-Content-Research-Strategy-Audience-lrg-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Podcast Ep. #65 &#8211; Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)\",\"datePublished\":\"2023-04-11T18:38:34+00:00\",\"dateModified\":\"2023-09-19T17:22:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/\"},\"wordCount\":514,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Podcast-AI-Content-Research-Strategy-Audience-lrg.jpg\",\"articleSection\":[\"Content\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/\",\"name\":\"Podcast Ep. #65 - Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2) - The Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Podcast-AI-Content-Research-Strategy-Audience-lrg.jpg\",\"datePublished\":\"2023-04-11T18:38:34+00:00\",\"dateModified\":\"2023-09-19T17:22:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"description\":\"Learn how to use A.I. (Artificial Intelligence) to research and strategize content better and faster.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Podcast-AI-Content-Research-Strategy-Audience-lrg.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2023\\\/04\\\/Podcast-AI-Content-Research-Strategy-Audience-lrg.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Podcast-AI-Content-Research-Strategy-Audience-lrg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/content\\\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Podcasts\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/types\\\/podcasts\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Podcast Ep. #65 &#8211; Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\",\"name\":\"Chris Auman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"caption\":\"Chris Auman\"},\"description\":\"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.\",\"sameAs\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/why-sanctuary\\\/team\\\/chris-auman\\\/\"],\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/author\\\/chrisauman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Podcast Ep. #65 - Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2) - The Academy","description":"Learn how to use A.I. (Artificial Intelligence) to research and strategize content better and faster.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/","og_locale":"en_US","og_type":"article","og_title":"Podcast Ep. #65 - Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2) - The Academy","og_description":"Learn how to use A.I. (Artificial Intelligence) to research and strategize content better and faster.","og_url":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/","og_site_name":"The Academy","article_published_time":"2023-04-11T18:38:34+00:00","article_modified_time":"2023-09-19T17:22:10+00:00","og_image":[{"width":1024,"height":576,"url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Podcast-AI-Content-Research-Strategy-Audience-lrg-1024x576.jpg","type":"image\/jpeg"}],"author":"Chris Auman","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/#article","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/"},"author":{"name":"Chris Auman","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"headline":"Podcast Ep. #65 &#8211; Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)","datePublished":"2023-04-11T18:38:34+00:00","dateModified":"2023-09-19T17:22:10+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/"},"wordCount":514,"commentCount":0,"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Podcast-AI-Content-Research-Strategy-Audience-lrg.jpg","articleSection":["Content"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/","url":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/","name":"Podcast Ep. #65 - Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2) - The Academy","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/#primaryimage"},"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Podcast-AI-Content-Research-Strategy-Audience-lrg.jpg","datePublished":"2023-04-11T18:38:34+00:00","dateModified":"2023-09-19T17:22:10+00:00","author":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"description":"Learn how to use A.I. (Artificial Intelligence) to research and strategize content better and faster.","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/#primaryimage","url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Podcast-AI-Content-Research-Strategy-Audience-lrg.jpg","contentUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Podcast-AI-Content-Research-Strategy-Audience-lrg.jpg","width":1920,"height":1080,"caption":"Podcast-AI-Content-Research-Strategy-Audience-lrg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"Podcasts","item":"https:\/\/www.sanctuarymg.com\/academy\/types\/podcasts\/"},{"@type":"ListItem","position":3,"name":"Podcast Ep. #65 &#8211; Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 2)"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182","name":"Chris Auman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","caption":"Chris Auman"},"description":"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.","sameAs":["https:\/\/www.sanctuarymg.com\/why-sanctuary\/team\/chris-auman\/"],"url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/"}]}},"fimg_url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Podcast-AI-Content-Research-Strategy-Audience-lrg-350x197.jpg","a_url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/","_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/21201","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=21201"}],"version-history":[{"count":6,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/21201\/revisions"}],"predecessor-version":[{"id":21957,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/21201\/revisions\/21957"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media\/21203"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=21201"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/categories?post=21201"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/tags?post=21201"},{"taxonomy":"type-category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/type-category?post=21201"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}