{"id":21183,"date":"2023-04-09T06:00:00","date_gmt":"2023-04-09T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21183"},"modified":"2023-06-23T10:06:56","modified_gmt":"2023-06-23T14:06:56","slug":"business-growth-and-digital-marketing-news-tips-4-9-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-9-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 4-9-23"},"content":{"rendered":"\n<p>As a small business owner, it may be tempting to think of yourself and the business as one and the same \u2013 the person is the business, and vice versa. But in order for a business to grow and thrive, there needs to be separation of person and company. Rather than a single person being the go-to problem solver for everything in the business, there should be systems in place that make it easy to escalate, delegate and find solutions.&nbsp;<\/p>\n\n\n\n<p>Enter EOS \u2014 the Entrepreneurial Operating System.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/how-to-grow-and-succeed-with-eos\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/systems-are-everything-in-business-1024x683.jpg\" alt=\"Systems are everything in business. While it might be tempting to just run your business through sheer hard work and effort, that won\u2019t always get you very far. Instead, the consistent application of reliable systems will allow you to overcome problems, build your brand, and develop a loyal customer base.\" class=\"wp-image-21184\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/systems-are-everything-in-business-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/systems-are-everything-in-business-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/systems-are-everything-in-business-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/systems-are-everything-in-business-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/systems-are-everything-in-business.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><strong><strong>Blue is Best:<\/strong> <\/strong><a href=\"https:\/\/www.socialmediatoday.com\/news\/musk-says-that-as-of-april-15th-only-tweets-from-twitter-blue-subscribers\/646121\/\">Elon Musk<\/a> said that as of April 15th, only tweets from Twitter Blue subscribers will be recommended in the main feed.<\/p>\n\n\n\n<p><strong><strong>Small Businesses, Big News: <\/strong><\/strong><a href=\"https:\/\/blog.hubspot.com\/marketing\/biggest-consumer-behavior-shifts\">HubSpot\u2019s<\/a> 2023 Consumer Trends Report is showing good news for small businesses and social shopping.<\/p>\n\n\n\n<p><strong><strong>Keeping it Reel:<\/strong> <\/strong><a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-launches-new-reels-ad-options-as-it-leans-into-evolving-consumption-sh\/646196\/\">Meta<\/a> is launching new reels ad options as it leans into evolving consumption shifts.<\/p>\n\n\n\n<p><strong><strong>Need Leads Please:<\/strong> <\/strong><a href=\"https:\/\/support.google.com\/google-ads\/answer\/12080169\">Google\u2019s<\/a> new customer acquisition goal enables you to efficiently acquire new customers through your Google Ads campaigns.<\/p>\n\n\n\n<p><strong><strong>Attack of the Algorithm:<\/strong> <\/strong><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-adds-algorithmically-suggested-posts-to-boost-engagement\/646601\/\">LinkedIn<\/a> is joining the \u201crecommended posts\u201d game by shaking up their algorithm with suggested posts to help boost engagement.<\/p>\n\n\n\n<p><strong><strong>Artificial Intelligence Gets Real: <\/strong><\/strong><a href=\"https:\/\/www.wired.com\/story\/picture-limitless-creativity-ai-image-generators\/\">AI \u201cengines of wow\u201d<\/a> will transform how we design just about everything.<\/p>\n\n\n\n<p><strong><strong>The Clock is Ticking:<\/strong> <\/strong><a href=\"https:\/\/blog.google\/products\/ads-commerce\/own-youtubes-main-page\/\">YouTube\u2019s<\/a> new Cost-Per-Hour Masthead can help you exclusively own the moments most critical to your business.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">REPORTING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>What You Should Be Getting Out of Your Monthly Marketing ROI Reports<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21186\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Marketing-roi-reporting-1024x683.jpg\" alt=\"What You Should Be Getting Out of Your Monthly Marketing ROI Reports\" class=\"wp-image-21186\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Marketing-roi-reporting-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Marketing-roi-reporting-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Marketing-roi-reporting-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Marketing-roi-reporting-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/Marketing-roi-reporting.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Using monthly Return on Investment (ROI) reports is an important way to track how the money you spend is performing in the real world. Are your marketing endeavors paying off well enough to justify the money they require? You can answer this question and many more by paying close attention to ROI reports month after month.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/what-you-should-be-getting-out-of-your-monthly-marketing-roi-reports\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How to Outperform Competitors with Facebook Ads<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21185\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/non-e-commerce-conversion-value-1-1-1024x683.jpg\" alt=\"How to Outperform Competitors with Facebook Ads\" class=\"wp-image-21185\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/non-e-commerce-conversion-value-1-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/non-e-commerce-conversion-value-1-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/non-e-commerce-conversion-value-1-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/non-e-commerce-conversion-value-1-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/04\/non-e-commerce-conversion-value-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>No matter how well your current ad campaigns are working \u2013 both on Facebook and other platforms \u2013 they are never finished. Simply put, an ad campaign is a living thing, and if you neglect it, death is right around the corner.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/how-to-outperform-competitors-with-facebook-ads\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>As a small business owner, it may be tempting to think of yourself and the business as one and the same \u2013 the person is the business, and vice versa. But in order for a business to grow and thrive, there needs to be separation of person and company. Rather than a single person being [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-21183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Academy Newsletter - April 9, 2023 | Digital Marketing News<\/title>\n<meta name=\"description\" content=\"Learn more about the EOS operating system for businesses, monthly ROI reports, improving Facebook Ads and more from our latest newsletter.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-9-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Academy Newsletter - April 9, 2023 | Digital Marketing News\" \/>\n<meta property=\"og:description\" content=\"Learn more about the EOS operating system for businesses, monthly ROI reports, improving Facebook Ads and more from our latest newsletter.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-4-9-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-09T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-23T14:06:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/04\/The-Academy-Newsletter040422.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-4-9-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-4-9-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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