{"id":21126,"date":"2023-04-03T11:57:54","date_gmt":"2023-04-03T15:57:54","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21126"},"modified":"2023-09-20T03:56:30","modified_gmt":"2023-09-20T07:56:30","slug":"podcast-ep-64-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-1","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-64-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-1\/","title":{"rendered":"Podcast Ep. #64 &#8211; Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 1)"},"content":{"rendered":"\n<iframe src=\"https:\/\/podcasters.spotify.com\/pod\/show\/academy-podcast\/embed\/episodes\/64---Marketing-Content-Creation-Leveraging-A-I--for-Greater-Quality-and-Efficiency-Part-1-e21lp8l\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today on the Academy we\u2019re going to kick off a series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If you\u2019re here expecting me to say that you no longer need a talented human to create content, then you might as well stop here and move on. A.I. Is not going to replace humans anytime soon when it comes to creating great, unique content that\u2019s on brand. But, if you\u2019re looking for ways to stand on the shoulders of A.I. to research, brainstorm, streamline, and create better, error-free content, faster, then you\u2019re in the right place.<\/p>\n\n\n\n<p>If you\u2019re a business owner or marketer that creates high-quality written, audio, or video content, you know that it takes a lot of time and a high level of skill. If you&#8217;re honest with yourself, you\u2019ll admit that not everyone can do it well. So, because of this fact, many companies outsource their content creation to agencies or specialist freelancers. This helps them to recoup the time required, and it places the skill on the shoulders of a trusted person that has the required skills. But this approach obviously adds an extra layer of expense in trade. These days, many people are dreaming of how A.I. can remove the hurdles of time, skill, <em>and<\/em> the expense of creating content. Typing a simple prompt into ChatGPT can quickly produce content \u2014 and it\u2019s not bad. A.I. essentially creates content in seconds, mostly without error, and, currently, for free.<\/p>\n\n\n\n<p>This has sparked fear in many marketers and content creators that they\u2019re going to go the way of the dinosaur. All we have to do now is type a prompt\u2026 job. done.&nbsp;But I don&#8217;t believe that this approach is ideal.<\/p>\n\n\n\n<p>Ready to hear more? Let&#8217;s jump into it&#8230;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-65-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-2\/\">Listen to part 2<\/a><\/p>\n\n\n\n<p>Listen to part 3 (Coming soon!)<\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our world-class <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\">digital marketing<\/a> and <a href=\"https:\/\/www.sanctuarymg.com\/web-design\/\">website design<\/a> services.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">Learn more<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Academy we\u2019re going to kick off a series about how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content. If you\u2019re here expecting me to say that you no longer need a talented human to create content, then you might as well stop here and move on. A.I. Is [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":21128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[277],"tags":[],"type-category":[290],"class_list":["post-21126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Ep. #64 - Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 1) - The Academy<\/title>\n<meta name=\"description\" content=\"Learn how to use A.I. (Artificial Intelligence) to jumpstart and improve your marketing content.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/podcast-ep-64-marketing-content-creation-leveraging-a-i-for-greater-quality-and-efficiency-part-1\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Ep. #64 - Marketing Content Creation: Leveraging A.I. for Greater Quality and Efficiency (Part 1) - The Academy\" \/>\n<meta property=\"og:description\" content=\"Learn how to use A.I. 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