{"id":21043,"date":"2023-03-27T08:48:37","date_gmt":"2023-03-27T12:48:37","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21043"},"modified":"2023-09-20T03:08:59","modified_gmt":"2023-09-20T07:08:59","slug":"business-growth-and-digital-marketing-news-tips-03-27-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-27-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 3-27-23"},"content":{"rendered":"\n<p>Are you familiar with your average cost-per-conversion or cost-per-lead? Knowing how much it takes to acquire a new customer is an important consideration in your digital marketing plan. But it\u2019s just part of the equation.&nbsp;<\/p>\n\n\n\n<p>Taking it a step further, calculating customer lifetime value will inform you on <em>how much you can afford to spend<\/em> on marketing in order to acquire a new customer. If you are spending more per conversion than the customer is going to spend with you during the span of your relationship, it\u2019s time to make adjustments to lower your CPC.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/calculating-customer-lifetime-value\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"687\" height=\"819\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/Quote-Newsletter-3-26.jpg\" alt=\"Customer lifetime value tracks exactly how much a customer is worth to your business in total. Rather than just counting their first purchase, or the purchases they make in the first year, customer lifetime value determines how much each customer is worth, on average, from start to finish.\" class=\"wp-image-21046\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/Quote-Newsletter-3-26.jpg 687w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/Quote-Newsletter-3-26-252x300.jpg 252w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/Quote-Newsletter-3-26-294x350.jpg 294w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><strong>Overlay? No way! <\/strong><a href=\"https:\/\/searchengineland.com\/youtube-overlay-ads-are-going-away-394049\">YouTube<\/a> is sunsetting overlay ads, which are known to be less effective than other ad formats.<\/p>\n\n\n\n<p><strong>Teach me, TikTok!<\/strong> The platform has added a <a href=\"https:\/\/www.socialmediatoday.com\/news\/TikTok-Adds-Keyword-Insights-for-Marketers\/644491\/\">Keyword Insights tool<\/a> to understand what\u2019s resonating with users.<\/p>\n\n\n\n<p><strong>Seeing blue?<\/strong> Google\u2019s <a href=\"https:\/\/searchengineland.com\/google-featured-snippets-gain-blue-highlighted-text-393931\">featured snippets<\/a> now show blue-highlighted text. Here\u2019s what it means.<\/p>\n\n\n\n<p><strong>ChatGPT at your service<\/strong>. Learn how the <a href=\"https:\/\/www.searchenginejournal.com\/chatgpt-examples\/474937\/\">AI bot<\/a> can turn your objectives into SMART goals.<\/p>\n\n\n\n<p><strong>Will it rock you to your core?<\/strong> <a href=\"https:\/\/www.searchenginejournal.com\/google-rolls-out-march-2023-core-algorithm-update\/482389\/\">Google<\/a> confirms it\u2019s beginning to roll out its latest core algorithm update for March 2023.<\/p>\n\n\n\n<p><strong>IG FYI:<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/instagram-adds-reminder-ads-and-promoted-results-in-search\/645653\/\">Instagram<\/a> has launched Reminder Ads that enable users to opt into alerts ahead of an event.<\/p>\n\n\n\n<p><strong>The TikTok Takeover:<\/strong> <a href=\"https:\/\/www.marketingdive.com\/press-release\/20230316-tiktok-usage-up-6x-among-americans-over-25-since-2021\/\">TikTok usage<\/a> has increased by six times since 2021 among Americans over 25.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Trade Show and Virtual Event Social Media Support<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21044\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/trade-show-virtual-event-social-media-1-1024x683.jpg\" alt=\"Trade Show and Virtual Event Social Media Support\" class=\"wp-image-21044\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/trade-show-virtual-event-social-media-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/trade-show-virtual-event-social-media-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/trade-show-virtual-event-social-media-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/trade-show-virtual-event-social-media-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/trade-show-virtual-event-social-media-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Your trade show or virtual event can reach a bigger audience when you leverage social media properly. Social media platforms have the potential to reach a larger or more specific audience that simply would not be available to you otherwise, even if you paid for a traditional or digital ad campaign.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/virtual-event-social-media-support\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">INBOUND MARKETING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Customer Perceived Value: What Is It and Why Is It Important?<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21045\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/customer-value-1-1024x683.jpg\" alt=\"Customer Perceived Value: What Is It and Why Is It Important?\" class=\"wp-image-21045\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/customer-value-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/customer-value-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/customer-value-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/customer-value-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/customer-value-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The perceived value of what you offer your customers is critical to your success or failure. If customers perceive the value of your goods or services to be high, they\u2019ll be likely to pay more and buy more frequently. The opposite is also true; an offering that has a low perceived value is going to struggle to turn a profit.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/customer-perceived-value\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Are you familiar with your average cost-per-conversion or cost-per-lead? Knowing how much it takes to acquire a new customer is an important consideration in your digital marketing plan. But it\u2019s just part of the equation.&nbsp; Taking it a step further, calculating customer lifetime value will inform you on how much you can afford to spend [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-21043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Marketing News &amp; Tips 03-27-23 | Sanctuary<\/title>\n<meta name=\"description\" content=\"Are you familiar with your average cost-per-conversion or cost-per-lead? Knowing how much it takes to acquire a new customer is important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-27-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital Marketing News &amp; Tips 03-27-23 | Sanctuary\" \/>\n<meta property=\"og:description\" content=\"Are you familiar with your average cost-per-conversion or cost-per-lead? 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