{"id":21024,"date":"2023-03-12T06:00:00","date_gmt":"2023-03-12T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=21024"},"modified":"2023-09-19T07:40:30","modified_gmt":"2023-09-19T11:40:30","slug":"business-growth-and-digital-marketing-news-tips-03-12-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-12-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 3-12-23"},"content":{"rendered":"\n<p>A website audit can be thought of as an overall review of everything that contributes to the health of your site. Just like a financial audit would dive deep into all areas of a business\u2019s financial performance and management, a website audit is going to take a close look at the site from top to bottom to see how it is performing and where it can be improved.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/websites\/site-audit-takeaways\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"687\" height=\"872\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/Quote-Newsletter.jpg\" alt=\"Once the auditing work has been done, then it\u2019s time to make meaningful improvements that will hopefully take your business to a higher level. Whether you perform a full audit of your site or just a review of one particular area of performance, making this a routine part of your process will only lead to a better user experience and improved results.\" class=\"wp-image-21027\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/Quote-Newsletter.jpg 687w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/Quote-Newsletter-236x300.jpg 236w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/Quote-Newsletter-276x350.jpg 276w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><strong>Let\u2019s get visual, visual.<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/LinkedIn-Adds-New-Visual-Elements-on-User-Profiles\/643441\/\">LinkedIn<\/a> has added more ways to integrate visual elements into user profiles.<\/p>\n\n\n\n<p><strong>I see you!<\/strong> Meta\u2019s quarterly <a href=\"https:\/\/transparency.fb.com\/en-gb\/data\/widely-viewed-content-report\/\">Widely Viewed Content Report<\/a> that shows what people see on Facebook is now available.<\/p>\n\n\n\n<p><strong>Put on the map:<\/strong> <a href=\"https:\/\/carney.us15.list-manage.com\/track\/click?u=3052de70878ed32dbf7046722&amp;id=11497f3ccc&amp;e=945d0db3e9\">LinkedIn has added new SEO tools<\/a> that allow users to customize how their articles appear in search engines.<\/p>\n\n\n\n<p><strong>It\u2019s getting reel. <\/strong><a href=\"https:\/\/www.facebook.com\/100044413150303\/videos\/505333595136542\/\">Facebook<\/a> launched new tools to create more fun and engaging reels.<\/p>\n\n\n\n<p><strong>In the spotlight:<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-tests-new-premiere-spotlight-ads-on-its-search-page\/644051\/\">Pinterest<\/a> is testing out a new \u2018Premiere Spotlight\u2019 ad unit at the top of the app\u2019s search page.<\/p>\n\n\n\n<p><strong>Frugal and afraid:<\/strong> A <a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/global-ad-spending-growth-will-slow-economic-concerns-persist\/2478221\">new forecast<\/a> predicts a slowdown of global ad spend as economic concerns persist.<\/p>\n\n\n\n<p><strong>Pay up!<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/TikTok-Launches-Series-Creator-Monetization-Option\/644365\/\">TikTok \u2018Series\u2019<\/a> will enable creators to paywall longer-form content in the app.<\/p>\n\n\n\n<p><strong>A-I Oh-No!<\/strong><a href=\"https:\/\/www.marketingdive.com\/news\/ftc-AI-warning-OpenAI-ChatGPT-advertising\/643739\/\">The FTC<\/a> issued a warning shot to companies that are getting overzealous with artificial intelligence (AI).<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AUTOMATION<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Automation Tactics to Take Your Business to the Next Level<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21025\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/marketing-automation-tactics-1024x683.jpg\" alt=\"Automation Tactics to Take Your Business to the Next Level\" class=\"wp-image-21025\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/marketing-automation-tactics-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/marketing-automation-tactics-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/marketing-automation-tactics-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/marketing-automation-tactics-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/marketing-automation-tactics.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>As a business owner or manager, you would be making a big mistake if you ignored the recent surge of viable automation tools hitting the market. Now more than ever before, automation is a strategy that even the smallest of businesses can put into place and get great results.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/automation-tactics-for-businesses\/\">Read More<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">CONTENT<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Content Marketing ROI<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"21026\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/content-marketing-roi-1024x683.jpg\" alt=\"Content Marketing ROI\" class=\"wp-image-21026\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/content-marketing-roi-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/content-marketing-roi-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/content-marketing-roi-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/content-marketing-roi-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/03\/content-marketing-roi.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Plenty of businesses struggle to accurately track their return on investment when it comes to content marketing, but knowing how much money you are making compared to how much you are spending is the only way to make an informed decision about your future marketing efforts.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/content-marketing-roi\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A website audit can be thought of as an overall review of everything that contributes to the health of your site. Just like a financial audit would dive deep into all areas of a business\u2019s financial performance and management, a website audit is going to take a close look at the site from top to [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18008,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-21024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth &amp; Digital Marketing News &amp; Tips | Sanctuary<\/title>\n<meta name=\"description\" content=\"A website audit can be thought of as an overall review of everything that contributes to the health of your site. Learn more today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-12-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth &amp; Digital Marketing News &amp; Tips | Sanctuary\" \/>\n<meta property=\"og:description\" content=\"A website audit can be thought of as an overall review of everything that contributes to the health of your site. Learn more today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-03-12-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-12T10:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-19T11:40:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/07\/The-Academy-Newsletter9.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-12-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-12-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; Tips 3-12-23\",\"datePublished\":\"2023-03-12T10:00:00+00:00\",\"dateModified\":\"2023-09-19T11:40:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-12-23\\\/\"},\"wordCount\":401,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-12-23\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/The-Academy-Newsletter9.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-12-23\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-12-23\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-12-23\\\/\",\"name\":\"Business Growth & Digital Marketing News & Tips | Sanctuary\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-12-23\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-03-12-23\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2021\\\/07\\\/The-Academy-Newsletter9.jpg\",\"datePublished\":\"2023-03-12T10:00:00+00:00\",\"dateModified\":\"2023-09-19T11:40:30+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"description\":\"A website audit can be thought of as an overall review of everything that contributes to the health of your site. 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