{"id":20987,"date":"2023-02-28T06:00:00","date_gmt":"2023-02-28T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20987"},"modified":"2023-09-20T04:22:38","modified_gmt":"2023-09-20T08:22:38","slug":"business-growth-and-digital-marketing-news-tips-02-28-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 2-28-23"},"content":{"rendered":"\n<p>It\u2019s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Will they get annoyed and immediately delete it? To get the best possible results with cold email, you\u2019ll need to commit yourself to consistently improving your campaign through tracking metrics and making changes based on those numbers.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/improving-email-open-rate-and-ctr\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"742\" height=\"601\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/open-rate-ctr.jpg\" alt=\"Open rate and click-through rate (CTR) are easy metrics to understand. They will tell you a lot about campaign performance and what changes you need to make to your subject lines and body copy to see improvement.\" class=\"wp-image-20990\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/open-rate-ctr.jpg 742w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/open-rate-ctr-300x243.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/open-rate-ctr-350x283.jpg 350w\" sizes=\"(max-width: 742px) 100vw, 742px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><strong>Duel of the Bots:<\/strong> <a href=\"https:\/\/www.theverge.com\/2023\/2\/6\/23588033\/google-chatgpt-rival-bard-testing-rollout-features\" target=\"_blank\" rel=\"noreferrer noopener\">Bard<\/a>, Google\u2019s competitor to OpenAI\u2019s chatbot ChatGPT, is coming.<\/p>\n\n\n\n<p><strong>Through a New Lens:<\/strong> <a href=\"https:\/\/www.searchenginejournal.com\/googles-new-ai-powered-features-search-just-got-smarter\/478852\/#close\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a> is adding new AI-powered features to Google Lens and multisearch.<\/p>\n\n\n\n<p><strong>Snap Into It!<\/strong> <a href=\"https:\/\/adage.com\/article\/marketing-news-strategy\/snapple-using-chatgpt-generate-bottlecap-facts\/2470251\" target=\"_blank\" rel=\"noreferrer noopener\">Snapple<\/a> is inviting fans to create their own bottle cap fun facts using ChatGPT.<\/p>\n\n\n\n<p><strong>Learning Lessons:<\/strong> LinkedIn\u2019s <a href=\"https:\/\/learning.linkedin.com\/resources\/workplace-learning-report\" target=\"_blank\" rel=\"noreferrer noopener\">2023 Workplace Learning Report<\/a> found that many companies are putting L&amp;D at the center of their success.<\/p>\n\n\n\n<p><strong>iRobot:<\/strong> Users are reporting \u2018unhinged\u2019 behavior from <a href=\"https:\/\/www.theverge.com\/2023\/2\/15\/23599072\/microsoft-ai-bing-personality-conversations-spy-employees-webcams\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft\u2019s AI chatbot<\/a>, The Verge.<\/p>\n\n\n\n<p><strong>I&#8217;m blue, da ba dee da ba di.<\/strong> Meta is testing paid <a href=\"https:\/\/www.theverge.com\/2023\/2\/19\/23606268\/meta-instagram-facebook-test-paid-verification\" target=\"_blank\" rel=\"noreferrer noopener\">blue badge verification<\/a> for Instagram and Facebook.<\/p>\n\n\n\n<p><strong>Loyal AF:<\/strong> Marketers are putting a bigger focus on <a href=\"https:\/\/www.marketingdive.com\/news\/marketing-budgets-optimism-inflation-economy\/642512\/\" target=\"_blank\" rel=\"noreferrer noopener\">building loyalty<\/a> with existing customers over acquiring new ones.<\/p>\n\n\n\n<p><strong>Say It Like You Mean It!<\/strong> Google\u2019s updated <a href=\"https:\/\/www.searchenginejournal.com\/google-link-guidance-takeaways\/480173\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO Link Best Practices<\/a> focus on the importance of natural language.<\/p>\n\n\n\n<p><strong>Make Money Talking:<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/meta-tests-product-promotions-in-ig-group-chats\/643196\/\" target=\"_blank\" rel=\"noreferrer noopener\">Meta<\/a> tests product promotions in IG group chats.<\/p>\n\n\n\n<p><strong>Let\u2019s Get Personal:<\/strong> <a href=\"https:\/\/www.retaildive.com\/trendline\/personalization\/34\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brands<\/a> like Target and L\u2019Or\u00e9al are personalizing the shopping experience.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">INBOUND<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>The Benefits of Virtual Events Remain Post-Pandemic<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20988\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/SMG-Virtual-Events-1-1-1024x683.jpg\" alt=\"The Benefits of Virtual Events Remain Post-Pandemic\" class=\"wp-image-20988\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/SMG-Virtual-Events-1-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/SMG-Virtual-Events-1-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/SMG-Virtual-Events-1-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/SMG-Virtual-Events-1-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/SMG-Virtual-Events-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Post pandemic, travel has opened up once again and many businesses are back to regular nine-to-five days in the office, virtual events persist. Even in the absence of viral concerns, many businesses and organizations are opting to stick with the virtual model for a variety of reasons.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/benefits-of-virtual-events-remain\/\">Read More<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How to Boost YouTube Subscribers<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20989\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/you-tube-subscriber-growth-1-1024x683.jpg\" alt=\"How to Boost YouTube Subscribers\" class=\"wp-image-20989\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/you-tube-subscriber-growth-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/you-tube-subscriber-growth-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/you-tube-subscriber-growth-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/you-tube-subscriber-growth-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/you-tube-subscriber-growth-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>If you have already gotten started on YouTube, you\u2019re probably wondering how to get people to watch your videos and subscribe to your channel. But how do you give your subscriber list a boost when there is so much competition on this video platform?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/how-to-boost-youtube-subscribers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Will they get annoyed and immediately delete it? To get the best possible results with cold email, you\u2019ll need to commit yourself to consistently improving your campaign through tracking metrics and making changes based on those [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18513,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 2-28-23 - The Academy<\/title>\n<meta name=\"description\" content=\"It\u2019s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Learn more today.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; Tips 2-28-23 - The Academy\" \/>\n<meta property=\"og:description\" content=\"It\u2019s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Learn more today.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-28T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T08:22:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/The-Academy-Newsletter1922.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; Tips 2-28-23\",\"datePublished\":\"2023-02-28T11:00:00+00:00\",\"dateModified\":\"2023-09-20T08:22:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/\"},\"wordCount\":409,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/The-Academy-Newsletter1922.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/\",\"name\":\"Business Growth and Digital Marketing News & Tips 2-28-23 - The Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/The-Academy-Newsletter1922.jpg\",\"datePublished\":\"2023-02-28T11:00:00+00:00\",\"dateModified\":\"2023-09-20T08:22:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"description\":\"It\u2019s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Learn more today.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/The-Academy-Newsletter1922.jpg\",\"contentUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/The-Academy-Newsletter1922.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"The Academy - Newsletter 1922\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-28-23\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"The Academy\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/types\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Business Growth and Digital Marketing News &#038; Tips 2-28-23\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/\",\"name\":\"The Academy\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\",\"name\":\"Chris Auman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g\",\"caption\":\"Chris Auman\"},\"description\":\"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.\",\"sameAs\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/why-sanctuary\\\/team\\\/chris-auman\\\/\"],\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/author\\\/chrisauman\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Business Growth and Digital Marketing News & Tips 2-28-23 - The Academy","description":"It\u2019s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Learn more today.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/","og_locale":"en_US","og_type":"article","og_title":"Business Growth and Digital Marketing News & Tips 2-28-23 - The Academy","og_description":"It\u2019s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Learn more today.","og_url":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/","og_site_name":"The Academy","article_published_time":"2023-02-28T11:00:00+00:00","article_modified_time":"2023-09-20T08:22:38+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/The-Academy-Newsletter1922.jpg","type":"image\/jpeg"}],"author":"Chris Auman","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/#article","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/"},"author":{"name":"Chris Auman","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"headline":"Business Growth and Digital Marketing News &#038; Tips 2-28-23","datePublished":"2023-02-28T11:00:00+00:00","dateModified":"2023-09-20T08:22:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/"},"wordCount":409,"commentCount":0,"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/The-Academy-Newsletter1922.jpg","articleSection":["News"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/","url":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/","name":"Business Growth and Digital Marketing News & Tips 2-28-23 - The Academy","isPartOf":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/#primaryimage"},"image":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/#primaryimage"},"thumbnailUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/The-Academy-Newsletter1922.jpg","datePublished":"2023-02-28T11:00:00+00:00","dateModified":"2023-09-20T08:22:38+00:00","author":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182"},"description":"It\u2019s never easy to close sales when sending out messages to strangers cold. Will they welcome your email message? Learn more today.","breadcrumb":{"@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/#primaryimage","url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/The-Academy-Newsletter1922.jpg","contentUrl":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/The-Academy-Newsletter1922.jpg","width":1920,"height":1080,"caption":"The Academy - Newsletter 1922"},{"@type":"BreadcrumbList","@id":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-28-23\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"The Academy","item":"https:\/\/www.sanctuarymg.com\/academy\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/"},{"@type":"ListItem","position":3,"name":"Business Growth and Digital Marketing News &#038; Tips 2-28-23"}]},{"@type":"WebSite","@id":"https:\/\/www.sanctuarymg.com\/academy\/#website","url":"https:\/\/www.sanctuarymg.com\/academy\/","name":"The Academy","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.sanctuarymg.com\/academy\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.sanctuarymg.com\/academy\/#\/schema\/person\/6084f9ffc9fcbabcc50301f2e497e182","name":"Chris Auman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e91d7d4f0878e073f89a8386e0a15c0ff3e55aa4d149664e1c718ca79cad5776?s=96&d=mm&r=g","caption":"Chris Auman"},"description":"Chris Auman is a veteran digital marketer with over 30 years of experience in the trenches. As Sanctuary\u2019s founder and President, Chris has successfully guided online marketing efforts for companies large and small.","sameAs":["https:\/\/www.sanctuarymg.com\/why-sanctuary\/team\/chris-auman\/"],"url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/"}]}},"fimg_url":"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/01\/The-Academy-Newsletter1922-350x197.jpg","a_url":"https:\/\/www.sanctuarymg.com\/academy\/author\/chrisauman\/","_links":{"self":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/20987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/comments?post=20987"}],"version-history":[{"count":4,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/20987\/revisions"}],"predecessor-version":[{"id":22002,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/posts\/20987\/revisions\/22002"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media\/18513"}],"wp:attachment":[{"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/media?parent=20987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/categories?post=20987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/tags?post=20987"},{"taxonomy":"type-category","embeddable":true,"href":"https:\/\/www.sanctuarymg.com\/academy\/wp-json\/wp\/v2\/type-category?post=20987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}