{"id":20942,"date":"2023-02-12T06:00:00","date_gmt":"2023-02-12T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20942"},"modified":"2023-04-04T13:49:09","modified_gmt":"2023-04-04T17:49:09","slug":"business-growth-and-digital-marketing-news-tips-02-12-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-12-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 2-12-23"},"content":{"rendered":"\n<p>The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. Unfortunately, many digital marketers have fallen behind the times and are still using SEO practices that simply aren\u2019t relevant any longer. In order to rise through the ranks, it\u2019s important to keep up with the latest methods and optimize where necessary.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/outdated-seo-practices\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/20230209-SMG-Quote-Newsletter.jpg\" alt=\"It\u2019s better to post fewer pages that are of the highest possible quality than it is to take the bulk approach and publish pages you aren\u2019t really proud of having on your site.\" class=\"wp-image-20943\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/20230209-SMG-Quote-Newsletter.jpg 600w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/20230209-SMG-Quote-Newsletter-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/20230209-SMG-Quote-Newsletter-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/20230209-SMG-Quote-Newsletter-350x350.jpg 350w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><strong>Can you hear me?<\/strong> <a href=\"https:\/\/www.businessinsider.com\/tiktok-testing-podcast-tool-feature-for-background-listening-2023-1\">TikTok<\/a> is quietly testing a podcast feature that could make the app a bigger challenger to Spotify and YouTube.<\/p>\n\n\n\n<p><strong>The Big Apple.<\/strong> Apple launched <a href=\"https:\/\/www.marketingdive.com\/news\/apple-business-connect-partners-maps-listings-advertisers\/640751\/\">Apple Business Connect,<\/a> a new feature that allows businesses to customize the way their information appears across Apple Maps, Messages, Wallet, and Siri.<\/p>\n\n\n\n<p><strong>Bye Bye Bot!<\/strong> <a href=\"https:\/\/mashable.com\/article\/twitter-third-party-client-api-rules\">Twitter<\/a> blocked third-party clients citing old rules. Then it silently added new rules.<\/p>\n\n\n\n<p><strong>Shhhh.<\/strong> <a href=\"https:\/\/www.cnn.com\/2023\/01\/19\/tech\/instagram-quiet-mode\">Instagram<\/a> rolls out \u2018quiet mode\u2019 for when users want to focus.<\/p>\n\n\n\n<p><strong>Work smarter \u2013 <em>and<\/em> harder?<\/strong> <a href=\"https:\/\/www.wsj.com\/articles\/companies-tap-tech-behind-chatgpt-to-make-customer-service-chatbots-smarter-11674509622\">Companies<\/a> are hoping that the technology behind ChatGPT can turn ordinary chatbots into impressive customer service agents.<\/p>\n\n\n\n<p><strong>Bullseye! <\/strong><a href=\"https:\/\/www.socialmediatoday.com\/news\/Twitter-Adds-Search-Term-Targeting-and-Display\/641149\/\">Twitter<\/a> has launched a test of ad targeting based specifically on search queries in the app.<\/p>\n\n\n\n<p><strong>To optimize, or not to optimize?<\/strong> <a href=\"https:\/\/www.searchenginejournal.com\/google-optimize-discontinued-what-businesses-need-to-know\/477404\/\">Google Optimize<\/a> is going away.<\/p>\n\n\n\n<p><strong>TikTok for Text.<\/strong> <a href=\"https:\/\/www.platformer.news\/p\/instagrams-co-founders-are-mounting\">Instagram<\/a> co-founders have formed a new venture to explore ideas for next-generation social apps.<\/p>\n\n\n\n<p><strong>Revenue down!<\/strong> <a href=\"https:\/\/www.marketingdive.com\/news\/meta-revenue-earnings-Reels-TikTok-Instagram\/641845\/\">Meta<\/a> saw revenue dip 4% year-on-year in the fourth quarter to $32.2 billion, the third straight quarter of declines.<\/p>\n\n\n\n<p><strong>Snap, crackle, flop.<\/strong>&nbsp;<a href=\"https:\/\/www.cnbc.com\/2023\/01\/31\/snap-earnings-q4-2022.html\">Snap<\/a> shares slid more than 14% in extended trading after the social media company reported fourth-quarter revenue that trailed analysts\u2019 estimates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">Other business &amp; economy news:<\/h2>\n\n\n\n<p><strong>Kraft gets cheesy.<\/strong> <a href=\"https:\/\/www.marketingdive.com\/news\/kraft-mac-cheese-marketing-help-yourself-campaign\/640526\/\">Kraft Mac &amp; Cheese<\/a> unveiled the latest installment of their \u201cHelp Yourself\u201d campaign with a series of short-form video spots.<\/p>\n\n\n\n<p><strong>The magic of Disney. <\/strong><a href=\"https:\/\/digiday.com\/future-of-tv\/disney-plans-to-extend-hulus-ad-targeting-options-to-disneys-ad-tier\/\">Disney<\/a> will begin to roll out some of Hulu\u2019s ad targeting capabilities to Disney+.<\/p>\n\n\n\n<p><strong>Alphabet spells layoffs.<\/strong> <a href=\"https:\/\/www.wsj.com\/articles\/google-parent-alphabet-to-cut-12-000-jobs-11674210626\">Google<\/a> parent company Alphabet said it would cut its staff by 6% in its largest-ever round of layoffs.&nbsp;<\/p>\n\n\n\n<p><strong>Risk vs. Reward.<\/strong> The <a href=\"https:\/\/theconversation.com\/starbucks-fans-are-steamed-the-psychology-behind-why-changes-to-a-rewards-program-are-stirring-up-anger-even-though-many-will-get-grande-benefits-198361\">psychology<\/a> behind why Starbucks made changes to a rewards program are stirring up anger.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>How to Get Started with Google Ads<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20944\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/get-started-google-ads-1024x683.jpg\" alt=\"How to Get Started with Google Ads\" class=\"wp-image-20944\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/get-started-google-ads-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/get-started-google-ads-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/get-started-google-ads-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/get-started-google-ads-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/get-started-google-ads.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Running paid ads is one of the best ways to promote your business in the digital sphere. The potential contained within Google Ads is tremendous, but it can be a little intimidating to get started. In this article, it\u2019s our goal to remove that intimidation and help you get started on the right foot.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/how-to-get-started-with-google-ads\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">What is Sustainable Marketing and How Can You Leverage Social Media?<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20945\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/sustainable-marketing-social-media-1024x683.jpg\" alt=\"What is Sustainable Marketing and How Can You Leverage Social Media?\" class=\"wp-image-20945\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/sustainable-marketing-social-media-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/sustainable-marketing-social-media-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/sustainable-marketing-social-media-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/sustainable-marketing-social-media-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/02\/sustainable-marketing-social-media.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>You might be tempted to think that sustainable marketing refers to marketing efforts that you can keep up for months or years to come. But that\u2019s not quite it. Instead, sustainable marketing refers to the technique of creating marketing materials that highlight the sustainable elements of your products and services.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/sustainable-marketing\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. Unfortunately, many digital marketers have fallen behind the times and are still using SEO practices that simply aren\u2019t relevant any longer. In order to rise through the ranks, it\u2019s important to keep up with the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18897,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 2-12-23 - The Academy<\/title>\n<meta name=\"description\" content=\"The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. Learn more today!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-12-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; Tips 2-12-23 - The Academy\" \/>\n<meta property=\"og:description\" content=\"The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. Learn more today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-02-12-23\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-12T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-04-04T17:49:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/02\/The-Academy-Newsletter-022022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-12-23\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-12-23\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; Tips 2-12-23\",\"datePublished\":\"2023-02-12T11:00:00+00:00\",\"dateModified\":\"2023-04-04T17:49:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-12-23\\\/\"},\"wordCount\":539,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-12-23\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/The-Academy-Newsletter-022022.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-12-23\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-12-23\\\/\",\"url\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-12-23\\\/\",\"name\":\"Business Growth and Digital Marketing News & Tips 2-12-23 - The Academy\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-12-23\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-02-12-23\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/wp-content\\\/uploads\\\/2022\\\/02\\\/The-Academy-Newsletter-022022.jpg\",\"datePublished\":\"2023-02-12T11:00:00+00:00\",\"dateModified\":\"2023-04-04T17:49:09+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"description\":\"The world of SEO changes fast. 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