{"id":20917,"date":"2023-01-26T16:44:28","date_gmt":"2023-01-26T21:44:28","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20917"},"modified":"2023-09-19T13:11:28","modified_gmt":"2023-09-19T17:11:28","slug":"podcast-ep-58-frictionless-sales-to-grow-your-business-part-3","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-58-frictionless-sales-to-grow-your-business-part-3\/","title":{"rendered":"Podcast Ep. #58 &#8211; Frictionless Sales to grow your business (Part 3)"},"content":{"rendered":"\n<iframe src=\"https:\/\/anchor.fm\/academy-podcast\/embed\/episodes\/58---Frictionless-Selling-Part-3-e1u28de\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today on the Academy we\u2019re going to be talking again about sales. Sales grow your company. That\u2019s the bottom line. But just pushing your salespeople to \u201csell more\u201d, at all costs, is not the ideal solution. There\u2019s more to it and in this 3rd and final episode of our series, we\u2019ll discover why. We&#8217;ll be exploring concepts around coaching, education, process development, collaboration within your team, consistency, and how to create a strong culture of learning, training, and certification within your company.<\/p>\n\n\n\n<p>Before we get started today I wanted to call out again that if you haven&#8217;t heard part one or two in this series, please head over there now. You&#8217;ll get a good foundation about the goals of reducing friction within your sales team and how this can truly help your company grow.<\/p>\n\n\n\n<p>Today we&#8217;re going to be talking about the 3rd step in the frictionless selling framework. Going back through the previous episodes will help you to understand the first two which are <em>enable<\/em> and <em>align<\/em>. You won&#8217;t be able to accomplish step 3, <em>transform<\/em> if you haven&#8217;t completed the necessary work in the first two steps.<\/p>\n\n\n\n<p>So, let\u2019s get started by quickly recapping and reinforcing an important point about selling&#8230;<\/p>\n\n\n\n<p>For many companies, exceptional service is something that happens after the sale &#8211; possibly by a customer service team.<\/p>\n\n\n\n<p>But to truly begin to sell more and ultimately grow your company, exceptional service has to start at the very first contact and lead up to the moment that someone commits and makes a purchase. Your salespeople are a critical part of the inbound sales process because they serve as a bridge between marketing and sales, and they seek to provide a seamless transition between being a prospect and being a customer.<\/p>\n\n\n\n<p>But it certainly doesn&#8217;t stop there with sales, and it doesn&#8217;t stop with customer service. Exceptional service must be integrated throughout all parts of your company &#8212; from beginning to end. These efforts compound and begin to build momentum that feeds growth. These efforts ultimately attract, engage, and delight your customers and this, in turn, begins to create momentum that accelerates on its own, and results in the sales and growth that you seek.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-56-frictionless-sales-part-1\/\">Part 1 &#8211; Episode 56<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/inbound\/podcast-ep-57-frictionless-sales-to-grow-your-business-part-2\/\">Part 2 &#8211; Episode 57<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our world-class <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\">digital marketing<\/a> and <a href=\"https:\/\/www.sanctuarymg.com\/web-design\/\">website design<\/a> services.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">Learn more<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Academy we\u2019re going to be talking again about sales. Sales grow your company. That\u2019s the bottom line. But just pushing your salespeople to \u201csell more\u201d, at all costs, is not the ideal solution. There\u2019s more to it and in this 3rd and final episode of our series, we\u2019ll discover why. We&#8217;ll be [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[286],"tags":[],"type-category":[290],"class_list":["post-20917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Ep. #58 - Frictionless Sales to grow your business (Part 3) - The Academy<\/title>\n<meta name=\"description\" content=\"Today on the Academy we\u2019re going to be again talking about closing sales. 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