{"id":20914,"date":"2023-02-03T12:43:52","date_gmt":"2023-02-03T17:43:52","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20914"},"modified":"2023-01-26T12:50:41","modified_gmt":"2023-01-26T17:50:41","slug":"outdated-seo-practices","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/outdated-seo-practices\/","title":{"rendered":"Outdated SEO Practices You Shouldn\u2019t Still Be Doing"},"content":{"rendered":"\n

The world of SEO<\/a> changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. In order to have success with your SEO efforts, you need to work hard and keep up with the changing landscape around you.\u00a0<\/p>\n\n\n\n

Unfortunately, many digital marketers have fallen behind the times and are still using SEO practices that simply aren\u2019t relevant any longer. Even if you think you are pretty well up-to-date with your methods, it\u2019s still a good idea to take a look at what you are doing and make sure none of your strategies appears on the list below. If you are still actively using some of these practices, consider retiring them in favor of more modern, advanced techniques. Here we go!<\/p>\n\n\n\n

Keyword Stuffing is a No-No<\/h2>\n\n\n\n

You have most likely (hopefully!) left this one in the rearview mirror. But just in case you are still keyword stuffing, we\u2019d like to lead off with this old concept. In the early days of search engine optimization, it was standard practice to simply pack as many keywords onto each page as possible. Many sites would even go as far as not bothering to write coherent content \u2013 it would sometimes just be lists of keywords stacked up at the bottom of the page.\u00a0<\/p>\n\n\n\n

Fortunately, this doesn\u2019t work anymore. In fact, it\u2019s been a long time since keyword stuffing was a viable practice. Keywords are still critically important, of course, but they need to be used in a natural manner<\/a> throughout your content, and that content should be easy to read and useful for the audience. The modern internet is a far better place thanks to the removal of keyword stuffing as a useful SEO tactic.\u00a0<\/p>\n\n\n\n

Covering Every Single Keyword Variant<\/h2>\n\n\n\n
\"Keyword<\/figure>\n\n\n\n

When you do keyword research for your SEO efforts, you are sure to find tons of small variations on the same keyword that you might be tempted to target. Basically, these keywords will be talking about the same thing \u2013 and the user will be looking for the same thing \u2013 but they will show up as different keywords within your chosen research tool.\u00a0<\/p>\n\n\n\n

Traditionally, that meant sites trying to optimize for SEO would use each and every one of these individual keywords and build separate pages for them all. In the end, those pages would all be very similar, which isn\u2019t a surprise since the searches meant the same thing despite their small differences. This created a ton of work for site owners and operators, yet it didn\u2019t really add any value for the visitors to those sites.\u00a0<\/p>\n\n\n\n

Site owners used to use this plan simply because it worked. At that point, Google wasn\u2019t as able to sort out what the various keywords were about, so it was necessary to target all of those individual keywords if you wanted to cover a topic thoroughly and draw in as much traffic as possible. These days, Google knows better, and you don\u2019t need to do this anymore. All of those small variations in keywords can easily be rolled into the same page and Google will know what you are talking about. Save yourself the effort of building out so many pages and instead focus on optimizing the quality of the pages you do build.\u00a0<\/p>\n\n\n\n

Exact-Match Domains<\/h2>\n\n\n\n

One of the popular trends from years ago in the world of SEO was buying domains that were an exact match for the keyword you were trying to target. For example, if your targeted keyword was something like \u2018best kitchen spatula\u2019, you might see if you could secure the domain \u2018bestkitchenspatula.com\u2019. At the time, there were reasons to believe that owning exact-match domains was an advantage over the competition and you may be able to rank higher in the search results when your domain lined up with what was being searched. <\/p>\n\n\n\n

As you might imagine, this is one of those tactics that has long since faded away. You don\u2019t see these types of domains very often anymore, and for good reason. It isn\u2019t going to make any difference in your rankings if your domain happens to line up with the keyword being searched \u2013 rather, you need to build an authoritative site that delivers quality information and meets the needs of your users.\u00a0<\/p>\n\n\n\n

Bulk Publishing Bad Content<\/h2>\n\n\n\n
\"High<\/figure>\n\n\n\n

Another old-school SEO technique was simply to put up as much content as possible \u2013 regardless of the quality of the content. The thinking was that by putting up tons of pages on various topics and targeting various keywords, at least some of it would rank, and some traffic would start to come in. Over the years, you could just keep publishing more and more pages, and you might wind up with a pretty good flow of traffic in the end.\u00a0<\/p>\n\n\n\n

This doesn\u2019t work very well anymore, if at all. The quality of your content is essential these days, as thin or low-quality pages just aren\u2019t going to get very much traction in the search rankings. Unless you have a huge budget to buy a lot of great content from professional writers, you\u2019ll probably want to take a more targeted approach. Today, it\u2019s better to post fewer pages that are of the highest possible quality than it is to take the bulk approach and publish pages you aren\u2019t really proud of having on your site.\u00a0<\/p>\n\n\n\n

Buying Cheap Links<\/h2>\n\n\n\n

Everyone knows that links are important in SEO. And we aren\u2019t here to tell you that links don\u2019t matter anymore \u2013 they certainly still do. Having quality, authoritative links pointing in toward your pages is one of the best things you can acquire to help you move up the search rankings and earn more visitors from potential customers.\u00a0<\/p>\n\n\n\n

The important word to remember here \u2013 and a theme that is running through this article \u2013 is quality. Good links remain highly valuable, but that\u2019s not what this is about. In this case, we are talking about low-quality, spammy links that you can buy from site owners who sell such links for a modest price. Paying for cheap links might seem like a good way to build your site\u2019s profile quickly without doing the hard work that is usually required for traditional link building. It isn\u2019t going to work, however, and you might even wind up getting your site penalized as a result of having these kinds of links.\u00a0<\/p>\n\n\n\n

So, how do you get real links without taking this step? Yet again, it all comes back to a focus on the quality of what you publish. If you work hard to publish great pages that deliver value to your readers and answer their questions or solve their problems, the links will come naturally over time. Also, you might try reaching out to other quality sites to point them to your pages and let them know more about what you do. Rather than trying to buy a link on a bad site, you can form relationships with people who run good sites and hopefully collect links because they are impressed by what you do. This is a slower method, to be sure, but it\u2019s the one that is far more likely to leave you with positive results and a site that steadily grows as time passes.\u00a0<\/p>\n\n\n\n

\"High<\/figure>\n\n\n\n

Using Site Directories<\/h2>\n\n\n\n

Speaking of links, another method of getting some links that used to be popular was to add your site to as many different directories as you could find around the web. These directories were just lists of sites in various niches, and some of them might even still be around for you to use. Don\u2019t waste your time \u2013 adding your site to one or one hundred of these directories isn\u2019t going to do anything for your rankings, so you might as well invest your effort in something that is going to pay off in one way or another. <\/p>\n\n\n\n

The problem here is that having a link from a directory to your site doesn\u2019t say anything about the quality of the site itself. The whole idea of links as a ranking factor is that they are supposed to speak to how good a site is and what others on the web think of the site and what it has to offer. If you are just adding your site\u2019s address to a directory and submitting the listing, that doesn\u2019t mean much. It\u2019s not the same thing as another site owner finding your site and wanting to link to it because of the value it offers. It makes sense that site directories have been devalued and you don\u2019t need to waste any of your time thinking about this outdated tactic.\u00a0<\/p>\n\n\n\n

Spinning Articles<\/h2>\n\n\n\n

If you have been around the digital marketing world for a while, you may be familiar with the concept of article spinning. This is a technique where you would find pages that are ranking in the search results for a keyword that you would like to target, and you\u2019d then copy the content from that page and paste it into a spinning tool to create a \u201cnew\u201d article. Once the spinning software produced a finished product, you could grab that and use it to create a new page on your own site. <\/p>\n\n\n\n

There are many problems with this strategy. In addition to the questionable ethics of grabbing content and twisting it around into a new form, there is also the matter of the product produced by a spinning tool being of very low quality. The article it spits out won\u2019t be very good, so you won\u2019t be offering much of value to any readers who do land on that page. Not only that, but you\u2019ll basically be bringing the same information \u2013 in a different form \u2013 that other sites have already published, so you\u2019ll be behind the game from the start. Article spinning as a useful strategy is a thing of the past, and the web is better for it. <\/p>\n\n\n\n

The outdated SEO practices we listed above aren\u2019t just a waste of time in the modern landscape \u2013 they could actively be hurting your site and degrading your rankings. Take a moment to think about the way you view SEO today and how those views might need to be updated to be better aligned with today\u2019s reality. We hope this list has been helpful and we wish you the best of luck with your SEO endeavors!<\/p>\n","protected":false},"excerpt":{"rendered":"

The world of SEO changes fast. Tactics and techniques that work nicely one year can be completely outdated the next. In order to have success with your SEO efforts, you need to work hard and keep up with the changing landscape around you.\u00a0 Unfortunately, many digital marketers have fallen behind the times and are still […]<\/p>\n","protected":false},"author":12,"featured_media":20910,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[282],"tags":[],"type-category":[288],"class_list":["post-20914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo","type-category-articles"],"acf":[],"yoast_head":"\nOutdated SEO Practices You Shouldn\u2019t Still Be Doing | The Academy<\/title>\n<meta name=\"description\" content=\"In order to have success with your SEO efforts, you need to keep up with the changing landscape around you. 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