{"id":20896,"date":"2023-01-22T06:00:00","date_gmt":"2023-01-22T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20896"},"modified":"2023-09-19T13:10:11","modified_gmt":"2023-09-19T17:10:11","slug":"business-growth-and-digital-marketing-news-tips-01-22-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-01-22-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 1-22-23"},"content":{"rendered":"\n<p>Don\u2019t be afraid to invest some significant time and effort into your marketing strategy. Digital marketing doesn\u2019t take place in a vacuum\u2026 You are entering a market that already exists, so you need to understand the market and then create a plan around that reality.&nbsp;<\/p>\n\n\n\n<p>\u2705 Research competitors. \u2705 Understand your audience. \u2705 Know your tactic options.&nbsp;<\/p>\n\n\n\n<p>Only then can you build an effective strategy.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/how-to-create-digital-strategy\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Quote-Newsletter-011923.jpg\" alt=\"Some businesses make the mistake of ignoring the existing competition and market conditions because they are afraid to face the situation for what it is. Don\u2019t shy away from the challenge; Research it thoroughly so you understand what you face and then start to build a plan that can rise to the occasion.\" class=\"wp-image-20899\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Quote-Newsletter-011923.jpg 600w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Quote-Newsletter-011923-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Quote-Newsletter-011923-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Quote-Newsletter-011923-350x350.jpg 350w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><strong>Baby come back!<\/strong> <a href=\"https:\/\/www.wsj.com\/articles\/twitter-offers-free-ads-to-brands-that-advertise-on-its-platform-11673654556\">Twitter<\/a> is incentivizing advertisers to come back to the platform by offering to match ad spend up to $250,000.<\/p>\n\n\n\n<p><strong>Deceptively \u201cgreen\u201d?<\/strong> <a href=\"https:\/\/www.wsj.com\/articles\/ftc-weighs-stiff-penalties-on-deceptive-green-marketing-11673485112\">The FTC<\/a> is considering proposing regulations on environmental marketing of consumer products.<\/p>\n\n\n\n<p><strong>Screen Time Soars.<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/new-report-shows-that-time-spent-using-social-apps-rose-to-new-highs-in-202\/640073\/\">New report<\/a> from data.ai shows that time spent using social apps rose to new highs in 2022.<\/p>\n\n\n\n<p><strong>Feel the Rithm.<\/strong> <a href=\"https:\/\/www.socialmediatoday.com\/news\/planning-for-2023-facebook-posting-tips\/640350\/\">Here\u2019s your guide<\/a> to understanding Facebook\u2019s News Feed algorithm in 2023.<\/p>\n\n\n\n<p><strong>Beat the checkmark blues.<\/strong> Here\u2019s what the new <a href=\"https:\/\/www.socialmediatoday.com\/news\/twitter-checkmarks-in-2023-infographic\/640334\/\">Twitter profile badges<\/a> all represent.<\/p>\n\n\n\n<p><strong>Chat it up.<\/strong> <a href=\"https:\/\/www.semafor.com\/article\/01\/09\/2023\/microsoft-eyes-10-billion-bet-on-chatgpt\">Microsoft<\/a> has been in talks to invest $10 billion into OpenAI, the firm behind the wildly popular app, ChatGPT.<\/p>\n\n\n\n<p><strong>Negative Nancies:<\/strong> <a href=\"https:\/\/www.searchenginejournal.com\/online-review-statistics\/329701\/#close\">96% of customers<\/a> look for negative reviews specifically.<\/p>\n\n\n\n<p><strong>SEOh My!<\/strong> The majority of companies surveyed are <a href=\"https:\/\/neilpatel.com\/blog\/2023-marketing-spend\/\">increasing their SEO budget <\/a>this year because it provides a higher ROI.<\/p>\n\n\n\n<p><strong>Start brainstorming. <\/strong><a href=\"https:\/\/searchengineland.com\/how-to-maximize-your-ecommerce-campaigns-with-performance-max-391857\">Performance Max<\/a> is forcing search marketers to rethink their Google Ads strategy.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SEO<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Introduction to Competitor Keyword Analysis<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"533\" data-id=\"20897\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/competitor-keyword-analysis-1.jpg\" alt=\"Introduction to Competitor Keyword Analysis\" class=\"wp-image-20897\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/competitor-keyword-analysis-1.jpg 800w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/competitor-keyword-analysis-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/competitor-keyword-analysis-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/competitor-keyword-analysis-1-350x233.jpg 350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Keywords are at the heart of search engine optimization, and keyword competitor analysis is an important tactic in your overall strategy to beat out the competition in terms of search rankings and organic traffic.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/intro-to-competitor-keyword-analysis\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">PODCAST<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Frictionless Sales to Grow Your Business<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"800\" height=\"450\" data-id=\"20898\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Podcast-frictionless-sales-part-2-lrg-1.jpg\" alt=\"Frictionless Sales to Grow Your Business\" class=\"wp-image-20898\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Podcast-frictionless-sales-part-2-lrg-1.jpg 800w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Podcast-frictionless-sales-part-2-lrg-1-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Podcast-frictionless-sales-part-2-lrg-1-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Podcast-frictionless-sales-part-2-lrg-1-350x197.jpg 350w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Sales grow your company. That\u2019s the bottom line. But just pushing your salespeople to \u201csell more\u201d, at all costs, is not the ideal solution. In this episode, we\u2019ll discover why as we explore the process that your salespeople should go through to align themselves with their customers along the way.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sanctuarymg.com\/academy\/inbound\/podcast-ep-57-frictionless-sales-to-grow-your-business-part-2\/\">Read More<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Don\u2019t be afraid to invest some significant time and effort into your marketing strategy. Digital marketing doesn\u2019t take place in a vacuum\u2026 You are entering a market that already exists, so you need to understand the market and then create a plan around that reality.&nbsp; \u2705 Research competitors. \u2705 Understand your audience. \u2705 Know your [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18963,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 1-22-23 - The Academy<\/title>\n<meta name=\"description\" content=\"It\u2019s all about who lands where you target. Conversions are the goal for ad campaigns. Take your content to new heights with these tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-01-22-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; Tips 1-22-23 - The Academy\" \/>\n<meta property=\"og:description\" content=\"It\u2019s all about who lands where you target. Conversions are the goal for ad campaigns. 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