{"id":20810,"date":"2023-01-10T09:40:39","date_gmt":"2023-01-10T14:40:39","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20810"},"modified":"2023-01-10T09:40:41","modified_gmt":"2023-01-10T14:40:41","slug":"intro-to-competitor-keyword-analysis","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/seo\/intro-to-competitor-keyword-analysis\/","title":{"rendered":"Introduction to Competitor Keyword Analysis"},"content":{"rendered":"\n

Keywords are at the heart of search engine optimization. If you are trying to execute any kind of SEO strategy on your website, you\u2019ll surely be paying close attention to the keywords that you are targeting on your pages. By managing to find keywords that are both relevant to your niche and attainable in terms of ranking on page one, you may be able to secure additional visits to your site month after month.\u00a0<\/p>\n\n\n\n

Anyone who has played the SEO game for long knows just how difficult it can be. There is tons of competition out there and it\u2019s rarely as easy as just putting some keywords up on your pages and then waiting for the traffic to roll in. You need to be as strategic as possible in your execution.<\/p>\n\n\n\n

Keyword competitor analysis is an important tactic in your overall strategy to beat out the competition in terms of search rankings and organic traffic.\u00a0<\/p>\n\n\n\n

Learn from Your Competition<\/h2>\n\n\n\n

When you step back and see the bigger picture, there is nothing particularly new about the idea of learning from your competition in business. This is how businesses have operated for decades \u2013 or even centuries \u2013 and it isn\u2019t going to change anytime soon. As long as there is competition in the marketplace, businesses will be trying to take ideas from others in their market, so they can keep up or get ahead. <\/p>\n\n\n\n

Getting back to the topic at hand, competitor keyword analysis is simply the process of learning what keywords are working for your competition, so you can target them for your business. Even if you have done thorough keyword research on your own, it\u2019s virtually inevitable that you have missed some good opportunities along the way. By taking the time to figure out what your competition is targeting, you can then add those keywords to your list and get to work on trying to rank as high as possible<\/a> in the search results. <\/p>\n\n\n\n

Ultimately, the goal here is to find keywords that can not only bring you traffic, but traffic that is likely to convert once it lands on your site. In other words, you want high-quality traffic, rather than focusing only on volume. The reason it\u2019s so helpful to use your competition as a resource is that they have probably seen how these keywords are working and have continued to pursue them actively through content marketing and other methods \u2013 meaning they likely have seen some good results from the traffic that comes in. Even if you don\u2019t wind up taking the top spot for any of these competitor keywords, moving up somewhere into page one could be a big boost.\u00a0<\/p>\n\n\n\n

\"Competitor<\/figure>\n\n\n\n

Identifying Your Best Competitors <\/h2>\n\n\n\n

At the risk of stating the obvious, you can\u2019t track down your competitor\u2019s keywords until you know who those competitors are within your niche. While there are probably many different businesses that could be considered your competitors, consider getting started by identifying the top three. Once you know who those top three are in your space in terms of digital marketing, you can then move on to the next steps of this process. <\/p>\n\n\n\n

To make sure you pick out the right sites to use for research, try out the process below:<\/p>\n\n\n\n