{"id":20798,"date":"2023-01-09T06:00:00","date_gmt":"2023-01-09T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20798"},"modified":"2023-09-20T06:08:39","modified_gmt":"2023-09-20T10:08:39","slug":"business-growth-and-digital-marketing-news-tips-01-08-23","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-01-08-23\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 1-08-23"},"content":{"rendered":"\n<p>A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them time after time, a business can find success in a competitive marketplace.&nbsp;<\/p>\n\n\n\n<p>Consider three habits to learn in the new year to help your business succeed.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/habits-of-successful-businesses\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Quote-Newsletter-010823.jpg\" alt=\"Success doesn\u2019t happen by accident. Instead, achieving goals is the result of intentional, decisive actions that are designed to strive toward those targets. In other words, it\u2019s the habits that support your selected goals that will determine whether or not you are successful in the end.\" class=\"wp-image-20801\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Quote-Newsletter-010823.jpg 600w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Quote-Newsletter-010823-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Quote-Newsletter-010823-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/Quote-Newsletter-010823-350x350.jpg 350w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/trends.google.com\/trends\/yis\/2022\/GLOBAL\/\"><strong>Google\u2019s<\/strong><\/a> \u201cYear in Search\u201d results show the most popular searches in 2022.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/LinkedIn-Adds-New-Privacy-Friendly-Ad-Targeting-Tools-for-B2B-Brands\/638273\/\"><strong>LinkedIn<\/strong><\/a> launches Group Identity to target ads based on LinkedIn data points.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.reuters.com\/technology\/twitter-introduce-new-controls-ad-placements-email-2022-12-09\/\"><strong>Twitter<\/strong><\/a> is rolling out keyword blocking controls for ad placement.<\/p>\n\n\n\n<p><a href=\"https:\/\/techcrunch.com\/2022\/12\/08\/amazon-launches-inspire-a-tiktok-like-shopping-feed-that-supports-both-photos-and-videos\/\"><strong>Amazon<\/strong><\/a> is launching a new Tik-Tok-like shopping feed.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wsj.com\/articles\/tumblr-shoots-for-a-comeback-with-users-and-advertisers-11670620304?mod=djemCMOToday\"><strong>Tumblr<\/strong><\/a> may be making a comeback as it attracts advertisers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cnbc.com\/2022\/12\/13\/lawmakers-unveil-bipartisan-bill-that-aims-to-ban-tiktok-in-the-us.html\"><strong>TikTok<\/strong><\/a> could be banned in the U.S. due to a new bill from a bipartisan group of lawmakers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/gartner-marketing-2023-data-ai-misinformation-product-placement\/638634\/\"><strong>Ethical AI use<\/strong><\/a> is a top priority for marketers in 2023.<\/p>\n\n\n\n<p><a href=\"https:\/\/business.pinterest.com\/en-us\/pinterest-predicts\/\"><strong>Pinterest<\/strong><\/a> has released trend predictions for 2023.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.insiderintelligence.com\/content\/5-predictions-b2b-marketing-2023\"><strong>The B2B market<\/strong><\/a> faces younger buying committees.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/social-media-marketing\/our-highest-performing-social-posts-why-did-they-resonate\"><strong>LinkedIn<\/strong><\/a> takes a closer look at its best performing posts of 2022.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.axios.com\/2023\/01\/04\/twitter-resume-political-ads-advertising\"><strong>Twitter<\/strong><\/a> plans to expand the types of political advertising allowed on the platform.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">EMAIL MARKETING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>What\u2019s the Best Time to Send an Email?<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20799\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/SMG-TimeEmail-1-1024x683.jpg\" alt=\"The best time to send an email.\" class=\"wp-image-20799\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/SMG-TimeEmail-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/SMG-TimeEmail-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/SMG-TimeEmail-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/SMG-TimeEmail-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/SMG-TimeEmail-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Given the potential power of email marketing, it\u2019s worthwhile to nail down even the smallest details in your email campaigns. With that in mind, consider the topic of email timing. When is the best time to send an email?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/best-time-to-send-an-email\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How to Perform a Quick PPC Audit to Improve Your Results<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20800\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/PPC-Audits-improve-results-1024x683.jpg\" alt=\"PPC Audits Improve Results\" class=\"wp-image-20800\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/PPC-Audits-improve-results-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/PPC-Audits-improve-results-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/PPC-Audits-improve-results-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/PPC-Audits-improve-results-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2023\/01\/PPC-Audits-improve-results.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Some PPC campaigns do nothing but burn up your budget at an impressive rate. You can easily spend a lot of money without getting much (or any!) return if you aren\u2019t careful. Properly setting the parameters for your campaigns and monitoring how they perform along the way will help you avoid a disaster.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/perform-a-quick-ppc-audit\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>A healthy business is one that consistently hits its goals and sticks to plans for the future. By setting clear goals, and then meeting them time after time, a business can find success in a competitive marketplace.&nbsp; Consider three habits to learn in the new year to help your business succeed. Read More MARKETING AND [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20798","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 1-08-23 - The Academy<\/title>\n<meta name=\"description\" content=\"It\u2019s all about who lands where you target. Conversions are the goal for ad campaigns. Take your content to new heights with these tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-01-08-23\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; Tips 1-08-23 - The Academy\" \/>\n<meta property=\"og:description\" content=\"It\u2019s all about who lands where you target. Conversions are the goal for ad campaigns. 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