{"id":20670,"date":"2022-12-11T06:00:00","date_gmt":"2022-12-11T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20670"},"modified":"2023-09-20T06:06:14","modified_gmt":"2023-09-20T10:06:14","slug":"business-growth-and-digital-marketing-news-tips-12-11-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-12-11-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 12-11-22"},"content":{"rendered":"\n<p>Conversions are the ultimate goal for most ad campaigns, and every good campaign must lead to a compelling landing page in order to convert. So how do you make sure that your landing page is enticing enough to get people to take action? It starts with making sure you have the right audience in mind. Take your content to new heights with these tips.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/improve-landing-page-conversion-rate\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Quote-Newsletter-Dec-11.jpg\" alt=\"Getting the right people to land on your page may be the most difficult part. Many new marketers will fall into the trap of thinking that more is always better than less in terms of traffic, but that\u2019s an easy way to spend a lot of money without getting much in return. It\u2019s not so much about traffic volume as it is about making sure that the right people land on your page at the right time.\" class=\"wp-image-20671\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Quote-Newsletter-Dec-11.jpg 600w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Quote-Newsletter-Dec-11-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Quote-Newsletter-Dec-11-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Quote-Newsletter-Dec-11-350x350.jpg 350w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/YouTube-Tests-Product-Tags-for-Shorts-New-Music-Options\/636626\/\"><strong>YouTube<\/strong><\/a> is testing another monetization option for Shorts.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2022\/11\/10\/why-some-brands-are-making-small-scale-zines-and-magazines\"><strong>Niche publishing<\/strong><\/a> is on the rise. Here\u2019s why some brands are creating their own small-scale magazines.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2022\/11\/15\/television-fall-ad-spend\"><strong>National TV ad investment<\/strong><\/a> holds steady, but viewership trends favor streaming.<\/p>\n\n\n\n<p><a href=\"https:\/\/buffer.com\/resources\/mastodon-social\/\"><strong>Mastodon<\/strong><\/a> is a decentralized, open-source software platform that\u2019s gaining popularity as a \u201cTwitter alternative\u201d.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/Google-Adds-New-AR-Search-Tools-for-the-Holidays\/636866\/\"><strong>Google<\/strong><\/a> is adding some new Search enhancements for the holidays, including AR try-on functionality.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/nostalgia-marketing-Blockbuster-Juicy-Couture-throwback\/636873\/\"><strong>The nostalgic marketing trend<\/strong><\/a> is fueled by the demand for escapism during tough times.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hootsuite.com\/linkedin-marketing-strategy\/\"><strong>Hootsuite<\/strong><\/a> has published a new guide to LinkedIn marketing strategy &#8211; 17 tips for 2023.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.nytimes.com\/2022\/12\/02\/technology\/twitter-advertising-targets-missed.html\"><strong>Twitter<\/strong><\/a> misses ad revenue targets during the World Cup and is cutting back on future revenue projections.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.cnbc.com\/2022\/11\/15\/ad-market-worse-now-than-during-pandemic-lows-david-zaslav-says.html?\"><strong>Warner Bros. Discovery<\/strong><\/a>\u2019s CEO said the advertising market is weaker than it was during the lowest point of the pandemic.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingbrew.com\/stories\/2022\/11\/14\/pay-transparency-is-now-required-in-nyc-but-many-companies-seem-to-be-playing-wait-and-see\"><strong>Pay transparency in NYC<\/strong><\/a> is now required, meaning private employers must now disclose a \u201cgood faith estimate\u201d of salaries.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Short-Form Video Content Creation Ideas<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20673\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/short-form-video-1024x683.jpg\" alt=\"Short-Form Video Content\" class=\"wp-image-20673\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/short-form-video-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/short-form-video-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/short-form-video-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/short-form-video-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/short-form-video.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Short videos or reels aren\u2019t just for influencers. Businesses can get great engagement on social media by creating some easy-to-digest, short and catchy video content. While that task can feel like a big one, it might not be as crazy as you think. Get ideas for types of content that can work well for small business marketing.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/short-form-video-ideas\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">PODCAST<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Our Process for Annual Business Planning<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"20672\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Podcast-Annual-Planning-Part-1-lrg-1024x576.jpg\" alt=\"The Academy Podcast - Our Process for Annual Business Planning\" class=\"wp-image-20672\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Podcast-Annual-Planning-Part-1-lrg-1024x576.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Podcast-Annual-Planning-Part-1-lrg-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Podcast-Annual-Planning-Part-1-lrg-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Podcast-Annual-Planning-Part-1-lrg-1536x864.jpg 1536w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Podcast-Annual-Planning-Part-1-lrg-1500x844.jpg 1500w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Podcast-Annual-Planning-Part-1-lrg-350x197.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/12\/Podcast-Annual-Planning-Part-1-lrg.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Annual planning is your opportunity to take some time and give yourself permission to stop working in the business and work on the business. In this episode we talk specifically about planning and running a two-day annual planning meeting with the leadership of your company.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-53-our-process-for-annual-business-planning-part-1\/\"><strong>Listen In<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Conversions are the ultimate goal for most ad campaigns, and every good campaign must lead to a compelling landing page in order to convert. So how do you make sure that your landing page is enticing enough to get people to take action? It starts with making sure you have the right audience in mind. [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 12-11-22 - The Academy<\/title>\n<meta name=\"description\" content=\"It\u2019s all about who lands where you target. Conversions are the goal for ad campaigns. Take your content to new heights with these tips.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-12-11-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; Tips 12-11-22 - The Academy\" \/>\n<meta property=\"og:description\" content=\"It\u2019s all about who lands where you target. Conversions are the goal for ad campaigns. 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