{"id":20640,"date":"2022-11-27T06:00:00","date_gmt":"2022-11-27T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20640"},"modified":"2023-05-19T09:49:48","modified_gmt":"2023-05-19T13:49:48","slug":"business-growth-and-digital-marketing-news-tips-11-27-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-11-27-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 11-27-22"},"content":{"rendered":"\n<p>In addition to your email list, the data you have on hand from your existing customers (i.e. purchase history) is a gold mine of information just waiting to be accessed. With some creativity and a little critical thinking, you should be able to come up with plenty of ways to utilize list segmentation to get in touch with past customers and encourage them to make more purchases or re-engage with your service offerings.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/nurture-top-spending-customers-via-email\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Quote-11-27-1024x1024.jpeg\" alt=\"Setting up an email sequence to reach out to existing customers is a good practice, but you can\u2019t expect to send the same message to everyone and get the best results. Your approach should be more nuanced than that, with various email sequences in motion that target different audiences.\" class=\"wp-image-20643\" width=\"768\" height=\"768\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Quote-11-27-1024x1024.jpeg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Quote-11-27-300x300.jpeg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Quote-11-27-150x150.jpeg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Quote-11-27-768x768.jpeg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Quote-11-27-350x350.jpeg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Quote-11-27.jpeg 1116w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.thecurrent.com\/us\/the-current\/black-friday-evolving-shoppers-marketers-why-matters\"><strong>Black Friday<\/strong><\/a> has changed over the years. Here\u2019s how it\u2019s affecting marketers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/TikTok-Launches-First-In-App-Shops-in-the-US\/636516\/\"><strong>TikTok<\/strong><\/a> is trying out in-app shops in the US to make in-stream commerce a bigger focus.<\/p>\n\n\n\n<p><a href=\"https:\/\/techcrunch.com\/2022\/11\/09\/elon-musk-details-his-vision-for-a-twitter-payments-system\/\"><strong>Twitter users<\/strong><\/a> may be able to send money to others on the platform in the future.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/LinkedIn-Publishes-New-Ads-Guide\/636615\/\"><strong>LinkedIn<\/strong><\/a> has released a new overview of all its ad tools and options.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/retail-media-marketing-ad-spending-fees\/635969\/\"><strong>Retail media<\/strong><\/a> has an upward trajectory of growth despite drops in ad spend due to concerns of recession.<br><a href=\"https:\/\/www.thedrum.com\/opinion\/2022\/11\/15\/how-brands-can-navigate-the-cost-living-crisis-with-digital-marketing\"><strong>Consumer purchasing habits<\/strong><\/a> are evolving amidst the rising cost of living.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/gatorade-world-cup-messi-soccer-football\/636473\/\"><strong>Gatorade<\/strong><\/a> has plans for a limited-edition bottle design as part of its FIFA World Cup marketing strategy.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/amazon-planet-fitness-partner-halo-view-marketing\/636108\/\"><strong>Planet Fitness and Amazon<\/strong><\/a>\u2019s new partnership includes a TikTok hashtag challenge.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">CONTENT MARKETING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Monthly Newsletter Ideas to Fuel Your Content Marketing Strategy<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/monthly-newsletter-ideas\/\"><img decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"20641\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Newsletter-Ideas-1.jpg\" alt=\"\" class=\"wp-image-20641\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Newsletter-Ideas-1.jpg 1000w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Newsletter-Ideas-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Newsletter-Ideas-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Newsletter-Ideas-1-350x233.jpg 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p>Having plenty of motivation behind your newsletter is a helpful way to keep yourself accountable for the task of producing this content consistently. In other words, if you understand just how valuable a newsletter can be for your business, you will be more likely to keep up with it month after month.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/monthly-newsletter-ideas\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">ADVERTISING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How to Be Successful with Google Display Ads<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/success-with-google-display-ads\/\"><img decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"20642\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/success-with-google-ads-1.jpg\" alt=\"\" class=\"wp-image-20642\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/success-with-google-ads-1.jpg 1000w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/success-with-google-ads-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/success-with-google-ads-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/success-with-google-ads-1-350x233.jpg 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/ppc\/\"><strong>Google display ads<\/strong><\/a> represent one of the biggest opportunities on the web to put your products and services in front of a massive audience. With incredible reach and amazing targeting capabilities, a well-organized Google display ads campaign can be a profitable advertising endeavor for your business.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/success-with-google-display-ads\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\"><strong>complete archive here<\/strong><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\"><strong>Sign-up here!<\/strong><\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>In addition to your email list, the data you have on hand from your existing customers (i.e. purchase history) is a gold mine of information just waiting to be accessed. With some creativity and a little critical thinking, you should be able to come up with plenty of ways to utilize list segmentation to get [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20640","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 11-27-22 - The Academy<\/title>\n<meta name=\"description\" content=\"The data you have on hand from your existing customers is a gold mine of information just waiting to be accessed. Read more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-11-27-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; Tips 11-27-22 - The Academy\" \/>\n<meta property=\"og:description\" content=\"The data you have on hand from your existing customers is a gold mine of information just waiting to be accessed. 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