{"id":20627,"date":"2022-11-14T15:22:46","date_gmt":"2022-11-14T20:22:46","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20627"},"modified":"2023-07-26T14:55:25","modified_gmt":"2023-07-26T18:55:25","slug":"podcast-ep-51-what-is-positioning-why-its-important-and-how-it-can-grow-your-business","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-51-what-is-positioning-why-its-important-and-how-it-can-grow-your-business\/","title":{"rendered":"Podcast Ep. #51 &#8211; What is positioning, why it&#8217;s important, and how it can grow your business"},"content":{"rendered":"\n<iframe src=\"https:\/\/anchor.fm\/academy-podcast\/embed\/episodes\/51---What-is-positioning--why-its-important--and-how-it-can-grow-your-business-e1qom7q\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today on the Academy we\u2019re starting season #2 of our podcast with a series around an important, but misunderstood and undervalued concept: positioning.<\/p>\n\n\n\n<p>If you&#8217;re trying to market your business or a product, or even yourself, proper positioning is a foundational and essential task.<\/p>\n\n\n\n<p>But many people don&#8217;t approach positioning properly, or at worst, they don&#8217;t even understand what it is, why it&#8217;s important and how to actually tackle the project in a meaningful way.<\/p>\n\n\n\n<p>In upcoming episodes, we&#8217;ll be exploring positioning and working to help you understand the concept and how you can work through the process. First, In this episode let&#8217;s focus on what positioning is and why taking the time to solidify your foundation can lead to great things.<\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our world-class <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\">digital marketing<\/a> and <a href=\"https:\/\/www.sanctuarymg.com\/web-design\/\">website design<\/a> services.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">Learn more<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Academy we\u2019re starting season #2 of our podcast with a series around an important, but misunderstood and undervalued concept: positioning. If you&#8217;re trying to market your business or a product, or even yourself, proper positioning is a foundational and essential task. But many people don&#8217;t approach positioning properly, or at worst, they [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20629,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[286],"tags":[],"type-category":[290],"class_list":["post-20627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Ep. #51 - What is positioning, why it&#039;s important, and how it can grow your business - The Academy<\/title>\n<meta name=\"description\" content=\"Today we&#039;re going to be discussing an important, but misunderstood and undervalued concept: positioning and why it&#039;s important.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-51-what-is-positioning-why-its-important-and-how-it-can-grow-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Ep. #51 - What is positioning, why it&#039;s important, and how it can grow your business - The Academy\" \/>\n<meta property=\"og:description\" content=\"Today we&#039;re going to be discussing an important, but misunderstood and undervalued concept: positioning and why it&#039;s important.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-ep-51-what-is-positioning-why-its-important-and-how-it-can-grow-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-14T20:22:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T18:55:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Podcast-positioning-lrg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/strategy\\\/podcast-ep-51-what-is-positioning-why-its-important-and-how-it-can-grow-your-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/strategy\\\/podcast-ep-51-what-is-positioning-why-its-important-and-how-it-can-grow-your-business\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Podcast Ep. #51 &#8211; 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