{"id":20621,"date":"2022-11-13T06:00:00","date_gmt":"2022-11-13T11:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20621"},"modified":"2023-09-20T03:53:58","modified_gmt":"2023-09-20T07:53:58","slug":"business-growth-and-digital-marketing-news-tips-11-13-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-11-13-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 11-13-22"},"content":{"rendered":"\n<p>Different categories of colors drive human emotions in a specific direction, often on a subconscious level. This is why, if you pay close attention, you\u2019ll tend to see the same kinds of colors used by businesses in the same category. Designers for those businesses have done their research and know that the colors they pick are going to have a specific effect on the target audience. For example, \u201cSanctuary orange\u201d evokes a sense of energy and optimism, which is what we hope to inspire in our clients.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/websites\/website-color-psychology\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"556\" height=\"556\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/20221108-Nov-13-Quote.jpg\" alt=\"The colors you choose for your website play a big role in how it performs, yet this element is often overlooked. Color psychology actually influences buying decisions and customer interaction with your brand.\" class=\"wp-image-20622\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/20221108-Nov-13-Quote.jpg 556w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/20221108-Nov-13-Quote-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/20221108-Nov-13-Quote-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/20221108-Nov-13-Quote-350x350.jpg 350w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.theinformation.com\/articles\/instagram-scaling-back-shopping-features-amid-commerce-retreat\"><strong>Instagram<\/strong><\/a>\u2019s shopping features will eventually disappear.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/LinkedIn-Adds-Tools-to-Facilitate-Internal-Promotion-and-Movement\/634851\/\"><strong>LinkedIn<\/strong><\/a> has updated its recruitment tools, with a focus on improving internal mobility.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/amazon-Q3-earnings-holiday-forecast-advertising\/635227\/\"><strong>Advertisers<\/strong><\/a> favor media channels that are close to the point of sale during economic downturn.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/tiktok-launches-tiktok-academy-marketing-education-platform\/635046\/\"><strong>TikTok<\/strong><\/a> has launched free video courses on how to make best use of TikTok for marketing.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/how-the-fragmented-privacy-landscape-is-impacting-marketers\"><strong>Fragmented privacy laws<\/strong><\/a> are creating challenges for marketers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/Brands-Driving-Higher-Reach-and-Engagement-via-Instagram-Reels\/632817\/\"><strong>Instagram Reels<\/strong><\/a> are being leveraged by brands to increase engagement on the platform.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/Elon-Musk-Cuts-Jobs-at-Twitter\/635848\/\"><strong>Twitter\u2019s staff<\/strong><\/a> has been reduced by nearly 50% as Elon Musk rolls out his reformation plan.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/forrester-sustainability-marketing\/635701\/\"><strong>The sustainability movement<\/strong><\/a> is likely to reshape the entire global economy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/mastercard-black-women-business-owners-black-panther\/635141\/\"><strong>Mastercard<\/strong><\/a> celebrates Black women business owners.<\/p>\n\n\n\n<p><a href=\"https:\/\/adage.com\/article\/ad-age-video\/live-video-zoom-cmo-janine-pelosi-moving-beyond-grid\/2447996\"><strong>Zoom<\/strong><\/a> is rebranding to secure an even bigger role in American work life.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">PODCAST<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>The Alarming State of Trust Erosion, and What To Do About It<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"20624\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Podcast-trust-workplace-lrg-1024x576.jpg\" alt=\"The Academy Podcast - The Alarming State of Trust Erosion, and What To Do About It\" class=\"wp-image-20624\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Podcast-trust-workplace-lrg-1024x576.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Podcast-trust-workplace-lrg-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Podcast-trust-workplace-lrg-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Podcast-trust-workplace-lrg-350x197.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/Podcast-trust-workplace-lrg.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Trust impacts your team, your customers, your partners, your culture and even the growth and viability of your company. The benefits of strengthening and\/or repairing trust are critical. A recent research study found that companies that are considered to be trustworthy outperform the S&amp;P 500 by levels as high as 30%-50%.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-49-the-alarming-state-of-trust-erosion-and-what-to-do-about-it\/\"><strong>Listen<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">INBOUND<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">How to Craft a Business Mission Statement<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20623\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Business-Mission-1-1024x683.jpg\" alt=\"Business Mission Statements\" class=\"wp-image-20623\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Business-Mission-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Business-Mission-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Business-Mission-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Business-Mission-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Business-Mission-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>A well-defined business mission statement can be a huge help when it comes time to make key decisions that will guide the future of the company. When you aren\u2019t sure about what direction to go, or when there is disagreement among decision-makers, you can refer back to the mission statement to make sure you are staying focused in the right areas.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/how-to-write-a-business-mission-statement\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">REPORTING &amp; RESULTS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Click-Through Rates: Benchmarks + How to Increase CTR<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20625\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Facebook-Management-1-1-1024x683.jpg\" alt=\"Click Through Rates\" class=\"wp-image-20625\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Facebook-Management-1-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Facebook-Management-1-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Facebook-Management-1-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Facebook-Management-1-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/11\/SMG-Facebook-Management-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>What\u2019s a good click-through rate and what numbers should you be hoping to improve? Click-through rate, usually referred to in shorthand as CTR, is the rate at which people decide to click on something that you present to them. We\u2019d like to help you understand a bit more clearly why click-through rates land where they do, and how to improve them.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/click-through-rates-benchmarks-and-how-to-increase\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">complete archive here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Different categories of colors drive human emotions in a specific direction, often on a subconscious level. This is why, if you pay close attention, you\u2019ll tend to see the same kinds of colors used by businesses in the same category. Designers for those businesses have done their research and know that the colors they pick [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":19250,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 11-13-22 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-11-13-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; Tips 11-13-22 - The Academy\" \/>\n<meta property=\"og:description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-11-13-22\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-13T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T07:53:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/04\/The-Academy-Newsletter041822.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-11-13-22\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-11-13-22\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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