{"id":20497,"date":"2022-10-16T05:59:00","date_gmt":"2022-10-16T09:59:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20497"},"modified":"2023-09-19T07:49:51","modified_gmt":"2023-09-19T11:49:51","slug":"business-growth-and-digital-marketing-news-tips-10-16-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-16-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 10-16-22"},"content":{"rendered":"\n<p>Meaningful, accurate buyer personas can help you get the most out of your marketing efforts. Taking the time to do this exercise will help bring your buyers to life and give your marketing team realistic targets to aim for when building digital strategies.<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/creating-buyer-personas\/\">Read More<\/a><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"556\" height=\"556\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/20221012-Oct16-Quote.jpg\" alt=\"Rather than thinking in general terms about whether or not \u2018the market\u2019 will like what you are offering, you can think about your specific buyer personas and whether or not what you are offering would be appealing to them.\" class=\"wp-image-20499\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/20221012-Oct16-Quote.jpg 556w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/20221012-Oct16-Quote-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/20221012-Oct16-Quote-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/20221012-Oct16-Quote-350x350.jpg 350w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.mdm.com\/news\/strategy-research\/research\/breaking-down-amazon-business-new-eprocurement-report\/\"><strong>91% of B2B buyers<\/strong><\/a> said they like making purchases online more than buying from traditional offline distributors.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/google-search-TikTok-Reddit\/632965\/\"><strong>Google search expansion<\/strong><\/a> aims to push beyond traditional text-based search into multimedia areas like TikTok.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/Instagram-Testing--Multiple-Links-in-User-Bios\/633203\/\"><strong>Some IG creators<\/strong><\/a> now have the option to add multiple links to their bios as part of an ongoing test.<\/p>\n\n\n\n<p><a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/here-are-the-top-10-halloween-costumes-for-2022-according-to-pinterest\"><strong>These 10 Halloween costumes<\/strong><\/a> are trending on Pinterest. \ud83d\udc7b<\/p>\n\n\n\n<p><a href=\"https:\/\/corp.smartbrief.com\/original\/2022\/09\/how-to-make-your-work-culture-a-magnet-for-top-talent\"><strong>Talent in the job market<\/strong><\/a> will flock to companies with the right culture.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.techradar.com\/news\/google-reveals-big-changes-to-make-its-search-easier-swifter-and-better\"><strong>Google<\/strong><\/a> unveiled nine tools aimed at advancing towards more natural, intuitive exploration.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.pwc.com\/us\/en\/industries\/consumer-markets\/library\/2022-holiday-outlook-trends.html\"><strong>Millennials<\/strong><\/a> are expected to spend an average of $1,823 on gifts, travel, and entertainment this holiday season.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cnn.com\/2022\/10\/04\/investing\/ceos-recession-economy-outlook\/index.html\"><strong>CEOs<\/strong><\/a> are preparing for a potentially long-winded recession within the next 12 months.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">VIDEO<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Using Digital Marketing to Hire<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"766\" height=\"459\" data-id=\"20500\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/image1.png\" alt=\"Using Digital Marketing to Hire\" class=\"wp-image-20500\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/image1.png 766w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/image1-300x180.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/image1-350x210.png 350w\" sizes=\"(max-width: 766px) 100vw, 766px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Hiring is more than just writing a job description and posting openings on job boards and your website. If you haven\u2019t thought much past the basics for hiring, then this presentation is for you. Listen in as Director of Strategy Lauren Zils walks through our playbook for using digital marketing to hire.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/using-digital-marketing-to-hire\/\"><strong>Watch<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SEO<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Top 10 Google Ranking Factors<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"667\" data-id=\"20498\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/SMG-10-Ranking-Factors-1.jpg\" alt=\"Top 10 Google Ranking Factors\" class=\"wp-image-20498\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/SMG-10-Ranking-Factors-1.jpg 1000w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/SMG-10-Ranking-Factors-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/SMG-10-Ranking-Factors-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/10\/SMG-10-Ranking-Factors-1-350x233.jpg 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The exact ranking algorithm that Google uses to determine where pages rank in the search results is not known publicly. But Google will occasionally provide some basic guidance, and there are plenty of tests that have been performed to evaluate what matters in the world of search.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/top-10-google-ranking-factors\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">complete archive here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Meaningful, accurate buyer personas can help you get the most out of your marketing efforts. Taking the time to do this exercise will help bring your buyers to life and give your marketing team realistic targets to aim for when building digital strategies. Read More MARKETING AND GROWTH NEWS What you need to know: 91% [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17997,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 10-16-22 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-16-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; 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