{"id":20476,"date":"2022-10-18T09:44:00","date_gmt":"2022-10-18T13:44:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20476"},"modified":"2022-10-10T09:49:12","modified_gmt":"2022-10-10T13:49:12","slug":"customer-match-lists-for-all-accounts","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/advertising\/customer-match-lists-for-all-accounts\/","title":{"rendered":"Rolling Out Customer Match Lists to All Accounts and What This Means for Targeting"},"content":{"rendered":"\n

Proper targeting is a fundamental piece of the marketing equation. It\u2019s great to craft creative, impactful messages about your products and services, but those messages are only going to convert into sales if they are presented to the right people. That\u2019s where targeting<\/a> comes into the picture. You\u2019ll need to use a detailed plan to target the right segment of the market with your message, and Customer Match from Google can help you do just that.\u00a0<\/p>\n\n\n\n

This article is going to explain what Customer Match is and why it is so powerful. Also, we\u2019ll get into some of the basics of how you can use it so you can get started leveraging this technology right away. Let\u2019s get started!<\/p>\n\n\n\n

The Basic Concept<\/h2>\n\n\n\n

As a business, you likely work hard to collect information about your customers and prospects. You build a database of information that these people have chosen to give to you, and you can put that information to use in a variety of marketing campaigns. Unfortunately, that data is often left behind when doing digital forms of marketing, as you might not have a good way to leverage things like phone numbers, addresses, etc. <\/p>\n\n\n\n

Customer Match allows you to get around this problem. Now, by uploading this information to Google, you can use it to find matches on various Google properties and advertise directly to those people. We\u2019ll get more into the benefits of this approach later in the article, but it\u2019s good enough for now to say that this technique has the potential to make your digital marketing endeavors both more productive and less expensive at the same time.\u00a0<\/p>\n\n\n\n

Without getting too far into the technical weeds, we\u2019ll attempt to quickly explain how Google makes this happen. As an advertiser, you have already uploaded your data to the Customer Match feature and set up your ad campaigns. Then, when people sign in to Google while using any of a number of Google properties, the data that is tied to their account is compared to the data that you (and other marketers) have uploaded. When a match is found, that person can be presented with a relevant ad. It\u2019s impressive technology, to say the least, especially considering how fast it has to work to be effective.\u00a0<\/p>\n\n\n\n

Here’s a quick example just to drive home the point \u2013<\/p>\n\n\n\n