{"id":20460,"date":"2022-10-02T06:04:00","date_gmt":"2022-10-02T10:04:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20460"},"modified":"2023-09-19T07:48:27","modified_gmt":"2023-09-19T11:48:27","slug":"business-growth-and-digital-marketing-news-tips-10-02-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-02-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 10-02-22"},"content":{"rendered":"\n<p>Responsive search ads can be so powerful for testing your messages and finding exactly the right combination of words and statements to connect with your market.&nbsp;<\/p>\n\n\n\n<p>It works like this: You write a collection of headlines and descriptions and submit those as a responsive ad. When the ad goes live, Google will go about the process of combining various headlines and descriptions to gradually see which ones work best. Suddenly, the guesswork has been taken out of the equation, and you\u2019ll get real-world feedback on what is working and what isn\u2019t.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/test-with-responsive-search-ads\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"556\" height=\"556\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/20220927-Oct-2-Quote.jpg\" alt=\"The power of technology is hard to match with the human mind. The concept of responsive search ads has been developed as a way to test and optimize ads beyond what human marketers alone could manage.\" class=\"wp-image-20462\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/20220927-Oct-2-Quote.jpg 556w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/20220927-Oct-2-Quote-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/20220927-Oct-2-Quote-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/20220927-Oct-2-Quote-350x350.jpg 350w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/googles-september-2022-core-update-hit-fast-but-was-less-significant-than-previous-updates-388088\"><strong>Google\u2019s September 2022 core update<\/strong><\/a> has been rolled out. Here\u2019s what you need to know\u2026<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/future-of-in-person-events-marketers-likely-to-return-in-2023-388064\"><strong>Marketers<\/strong><\/a> are optimistic that in-person events will be back in 2023.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingdive.com\/news\/how-an-empowered-creator-economy-is-challenging-marketers\/632044\/\"><strong>The creator economy<\/strong><\/a> is challenging marketers. Influencer collabs are a must.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hootsuite.com\/experiment-what-reels-caption-length-gets-the-best-engagement\/\"><strong>New research<\/strong><\/a> shows what reels caption length gets the best engagement.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wsj.com\/articles\/youtube-advances-plans-for-streaming-video-marketplace-11660341418\"><strong>YouTube<\/strong><\/a> advances plans for a streaming video marketplace.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cnn.com\/2022\/09\/01\/tech\/twitter-edit-button-test\/index.html\"><strong>Twitter<\/strong><\/a> is testing an edit button to allow users to edit their tweets (finally!).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.wsj.com\/articles\/markets-brace-for-hard-landing-as-fed-delivers-sobering-message-11663816181\"><strong>The Federal Reserve<\/strong><\/a> delivers a message: Inflation is too high, recession is coming.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.nbcnews.com\/business\/economy\/grocery-prices-highest-since-1979-in-august-2022-rcna47955\"><strong>Grocery prices<\/strong><\/a> are at an all-time high since 1979.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2022-09-22\/mortgage-rates-in-us-jump-to-6-29-highest-since-october-2008?srnd=premium\"><strong>Mortgage rates<\/strong><\/a> are at an all-time high since 2008.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">PODCAST<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Episode 44: How Your Relationship-Building Type Can Bolster Or Derail Your Effectiveness<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1000\" height=\"563\" data-id=\"20464\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/Podcast-Relationship-Building-Types-Gwen-Walshlrg-1.jpg\" alt=\"\" class=\"wp-image-20464\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/Podcast-Relationship-Building-Types-Gwen-Walshlrg-1.jpg 1000w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/Podcast-Relationship-Building-Types-Gwen-Walshlrg-1-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/Podcast-Relationship-Building-Types-Gwen-Walshlrg-1-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/Podcast-Relationship-Building-Types-Gwen-Walshlrg-1-350x197.jpg 350w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Gwen is an accomplished corporate CIO, successful small business owner, and executive performance consultant. With Gwen\u2019s guidance, we\u2019ll be taking in a continuous stream of valuable, actionable, real-world advice and stories from the trenches.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-44-how-your-relationship-building-type-can-bolster-or-derail-your-effectiveness\/\"><strong>Listen In<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Drive Action in the Buyer\u2019s Journey with Social Media<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20463\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Buyers-Journey-Social-1-1-1024x683.jpg\" alt=\"\" class=\"wp-image-20463\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Buyers-Journey-Social-1-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Buyers-Journey-Social-1-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Buyers-Journey-Social-1-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Buyers-Journey-Social-1-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Buyers-Journey-Social-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>The defining feature of social media that sets it apart from other marketing platforms is the opportunity for your audience to respond directly\u2014and immediately. Although it can be difficult to manage and sometimes frustrating, social media feedback offers a great opportunity for marketers to better understand the buyer\u2019s journey.&nbsp;<\/p>\n\n\n\n<p><strong><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/buyers-journey-social-media\/\">Read More<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">complete archive here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Responsive search ads can be so powerful for testing your messages and finding exactly the right combination of words and statements to connect with your market.&nbsp; It works like this: You write a collection of headlines and descriptions and submit those as a responsive ad. When the ad goes live, Google will go about the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 10-02-22 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-10-02-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; 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