{"id":20423,"date":"2022-09-26T11:39:00","date_gmt":"2022-09-26T15:39:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20423"},"modified":"2023-07-26T15:17:58","modified_gmt":"2023-07-26T19:17:58","slug":"podcast-episode-45-how-customer-journey-mapping-can-increase-sales","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-45-how-customer-journey-mapping-can-increase-sales\/","title":{"rendered":"Podcast Episode 45 &#8211; How customer journey mapping can increase sales"},"content":{"rendered":"\n<iframe src=\"https:\/\/anchor.fm\/academy-podcast\/embed\/episodes\/45---Customer-journey-mapping-to-increase-sales-e1o2s0a\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn&#8217;t want more sales? But surprise, I&#8217;m not going to talk specifically about sales tactics today. What I want to talk about is how to effectively take the leads, and even the customers that you already have, and close more sales through the process of building an effective customer journey map.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In the days before digital technologies like the internet, selling was a very personal process. As a business owner or sales professional, you worked face to face with potential customers in an effort to convince them to make a purchase. Today, of course, most sales processes are <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\">digital<\/a> and automated. So as marketers and business owners, we are removed from the customer, and many people can tend to think of customers as robots rather than people.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">They are not robots, of course, and the customer journey from awareness on through to purchase and beyond, is just as important now as it ever was. Sure, it can be automated and optimized these days, but you still need to understand that journey just as clearly as you would have when using old-school, face-to-face selling tactics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today I\u2019d like to introduce you to the concept of customer journey mapping. This is a useful technique to help you understand how customers are going to interact with your brand and how you can help move them through the journey toward a purchase as consistently as possible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our world-class <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\">digital marketing<\/a> and <a href=\"https:\/\/www.sanctuarymg.com\/web-design\/\">website design<\/a> services.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">Learn more<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Academy I wanted to talk about how to close more sales. Sounds like a great topic right? I mean, who doesn&#8217;t want more sales? But surprise, I&#8217;m not going to talk specifically about sales tactics today. What I want to talk about is how to effectively take the leads, and even the [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[284,286],"tags":[],"type-category":[290],"class_list":["post-20423","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-performance","category-strategy","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Episode 45 - How customer journey mapping can increase sales - The Academy<\/title>\n<meta name=\"description\" content=\"Customer journey mapping is a useful technique to help you understand how customers are going to interact with your brand and how you can help move them toward a purchase as consistently as possible.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/podcast-episode-45-how-customer-journey-mapping-can-increase-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Episode 45 - How customer journey mapping can increase sales - The Academy\" \/>\n<meta property=\"og:description\" content=\"Customer journey mapping is a useful technique to help you understand how customers are going to interact with your brand and how you can help move them toward a purchase as consistently as possible.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/performance\/podcast-episode-45-how-customer-journey-mapping-can-increase-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-26T15:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-26T19:17:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/Podcast-Using-a-customer-journey-map-in-business-lrg-1024x576.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/performance\\\/podcast-episode-45-how-customer-journey-mapping-can-increase-sales\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/performance\\\/podcast-episode-45-how-customer-journey-mapping-can-increase-sales\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Podcast Episode 45 &#8211; 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