{"id":20414,"date":"2022-09-26T10:55:00","date_gmt":"2022-09-26T14:55:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20414"},"modified":"2022-10-10T12:27:45","modified_gmt":"2022-10-10T16:27:45","slug":"integrating-hubspot-and-google-analytics","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/performance\/integrating-hubspot-and-google-analytics\/","title":{"rendered":"Integrating HubSpot with Google Analytics"},"content":{"rendered":"\n

For website owners and managers, Google Analytics<\/a> is a must-have tool. The wealth of information available is simply too valuable to pass up, and as an added bonus, it\u2019s easy to set up and use. While there are endless possible uses for the data that you will collect with Google Analytics, even using only the basic reports<\/a> will be more than worth the time and effort required to set this up. <\/p>\n\n\n\n

Just like Google Analytics, HubSpot is also an extremely valuable tool with endless possibilities to offer. It can be used free just like Google Analytics, although there are paid options for additional performance and functionality. If you already use HubSpot to manage your many marketing and sales tasks, or if you are planning on using HubSpot in the near future, you\u2019ll want to know how to properly integrate Google Analytics with HubSpot, so you can gather the data you need while keeping everything running correctly.<\/p>\n\n\n\n

With this article, we\u2019d like to explain how you can correctly integrate HubSpot with Google Analytics, so you can be confident that the numbers you collect are accurate and you can make wise decisions based on the data in front of you. <\/p>\n\n\n\n

Choosing the Right Approach<\/h2>\n\n\n\n

There are two easy options for getting Google Analytics up and running in HubSpot. We are going to present each of these two options below so you can pick the one that\u2019s best for your needs. Either way, you shouldn\u2019t have too much trouble getting started, as long as you have some basic experience working with HubSpot. <\/p>\n\n\n\n

Using HubSpot Settings<\/h2>\n\n\n\n

If you are going to use Google Analytics to monitor the performance of content that is hosted by HubSpot, you\u2019ll need to know where to put your information to activate the tracking successfully. One easy option is to access your HubSpot settings page and work through the process to get GA functioning correctly. Fortunately, this is an easy task that should take just a few moments of your time. The steps below should help you get the done job:<\/p>\n\n\n\n

  1. Start by logging in to your HubSpot account, and head over to the \u201cSettings\u201d section.<\/li>
  2. Look to the left of the screen for the \u201cWebsite\u201d heading \u2013 choose that, and then choose \u201cPages\u201d.<\/li>
  3. If you would like to track stats on all of your content, pick \u201cDefault settings for all domains\u201d. Alternatively, you could pick a specific domain to apply the Google Analytics settings to while leaving the rest alone.<\/li>
  4. Next, find the \u201cIntegrations\u201d section and choose \u201cIntegrate with Google Analytics 4\u201d.<\/li>
  5. To finish the process, you\u2019ll simply need to add the Google Analytics Measurement ID that you get out of your Google Analytics account. Copy and paste that ID into the appropriate field and save your process to finish the job.<\/li><\/ol>\n\n\n\n

    As you can see, that process may take just a couple of minutes or less, as long as you already have a Google Analytics account set up for your business. By getting Analytics up and running right away, you can start to collect data on the performance of your content so you can make important decisions about how to spend your time and effort moving forward. <\/p>\n\n\n\n

    Adding Code to the HTML<\/h2>\n\n\n\n

    Before you go running in the other direction, this option is not nearly as intimidating or technical as it sounds. Yes, you\u2019ll need to add a bit of code to the HTML that powers your site, but that\u2019s actually a very easy job. You don\u2019t need to write any code or know much about the technical side of things<\/a> to make this happen. <\/p>\n\n\n\n

    The first steps of this process are going to be the same as the instructions above. <\/p>\n\n\n\n