{"id":20393,"date":"2022-09-18T06:00:00","date_gmt":"2022-09-18T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20393"},"modified":"2023-09-19T12:54:29","modified_gmt":"2023-09-19T16:54:29","slug":"business-growth-and-digital-marketing-news-tips-9-18-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-9-18-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 9-18-22"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The Flywheel Model leans on <strong><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/introduction-to-inbound\/\">inbound methodology<\/a><\/strong> to build a strong brand that properly serves the market and creates natural momentum to achieve improved results moving forward.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">So what turns your company\u2019s flywheel? The more happy customers that complete a transaction with your business, the more possible referrals that will happen to keep the flywheel spinning. You need to craft a customer experience that compels past purchasers to make referrals and positive reviews so that you can continue to bring in new business.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"556\" height=\"556\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/20220913-Sept-18-Quote.jpg\" alt=\"To keep a flywheel spinning, it's necessary to add energy to the system...\" class=\"wp-image-20394\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/20220913-Sept-18-Quote.jpg 556w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/20220913-Sept-18-Quote-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/20220913-Sept-18-Quote-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/20220913-Sept-18-Quote-350x350.jpg 350w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P.S.<\/strong> Attend our in-house Lunch &amp; Learn event, <a href=\"https:\/\/www.sanctuarymg.com\/digital-hiring\/\"><strong>\u201cHow to Hire with Digital Marketing\u201d<\/strong><\/a>, on Tuesday, September 27, 12\u20131 pm.<\/p>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/searchengineland.com\/google-helpful-content-update-is-now-done-rolling-out-387832\"><strong>Google<\/strong><\/a> is targeting website content that\u2019s written for search engines first.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.twitterflightschool.com\/student\/path\/1121233\/activity\/1481744?\"><strong>Twitter Flight School<\/strong><\/a> offers classes to help businesses level up on the platform.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/searchengineland.com\/youtube-is-testing-new-search-and-engagement-insights-for-creator-studio-387860\"><strong>YouTube<\/strong><\/a> will now provide new search and engagement insights.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.socialmediatoday.com\/news\/linkedin-provides-new-insight-into-how-its-improving-the-quality-of-its-se\/630553\/\"><strong>LinkedIn<\/strong><\/a> is improving the quality of its search results on the platform. Here\u2019s how\u2026<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/searchengineland.com\/smart-shopping-campaigns-in-merchant-center-will-automatically-upgrade-to-performance-max-387811\"><strong>Google\u2019s Smart Shopping Campaigns<\/strong><\/a> are being sunsetted and will automatically upgrade to Performance Max.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/one-word-tweets-trend-how-wingstop-other-brands-played-twitter\/2428586\"><strong>Single-word tweets<\/strong><\/a> are capturing big brand followers and going viral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/searchengineland.com\/googles-search-on-event-is-on-september-28-387859\"><strong>Google\u2019s Search On event<\/strong><\/a> will focus on how Google is transforming Search.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.americanexperiment.org\/the-us-job-market-is-hot-but-that-could-be-a-bad-sign-for-inflation\/\"><strong>The U.S. job market<\/strong><\/a> is hot, but that\u2019s not necessarily good news for the economy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/digitalagencynetwork.com\/industry-bodies-call-on-advertising-and-marketing-leaders-to-protect-employees-mental-wellbeing-and-creativity\/\"><strong>Employee wellbeing and creativity<\/strong><\/a> are being protected now more than ever.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">EMAIL<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>A Beginner\u2019s Guide to Cold Email<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20396\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Beginner-Cold-Email-1-1024x683.png\" alt=\"Beginner's Guide to Cold Email\" class=\"wp-image-20396\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Beginner-Cold-Email-1-1024x683.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Beginner-Cold-Email-1-300x200.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Beginner-Cold-Email-1-768x512.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Beginner-Cold-Email-1-350x233.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-Beginner-Cold-Email-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The term \u201ccold email\u201d refers to your lack of relationship with the recipient of the message. Simply put, these people don\u2019t know who you are or what you do, so their most likely course of action is to delete the message. It\u2019s getting over this initial reaction that is the key to having success with cold email.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/beginners-guide-to-cold-email\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL MEDIA<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">Should I Have a Google My Business Profile?<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20395\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-GMB-1-1024x683.png\" alt=\"Google My Business\" class=\"wp-image-20395\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-GMB-1-1024x683.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-GMB-1-300x200.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-GMB-1-768x512.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-GMB-1-350x233.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/09\/SMG-GMB-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Often referred to simply as GMB, creating a profile on Google My Business will help you present clear and accurate information to your potential customers. While taking this step probably won\u2019t lead to a mad rush of business, it is an important piece of your online presence that you shouldn\u2019t ignore.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/google-my-business-profile\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">complete archive here<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>The Flywheel Model leans on inbound methodology to build a strong brand that properly serves the market and creates natural momentum to achieve improved results moving forward.\u00a0 So what turns your company\u2019s flywheel? The more happy customers that complete a transaction with your business, the more possible referrals that will happen to keep the flywheel [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 9-18-22 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-9-18-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; 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