{"id":20352,"date":"2022-08-29T13:20:21","date_gmt":"2022-08-29T17:20:21","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20352"},"modified":"2023-07-26T15:18:57","modified_gmt":"2023-07-26T19:18:57","slug":"podcast-episode-41-how-inbound-marketing-can-be-different-and-more-effective-than-traditional-marketing","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-41-how-inbound-marketing-can-be-different-and-more-effective-than-traditional-marketing\/","title":{"rendered":"Podcast Episode 41 &#8211; How inbound marketing can be different, and more effective, than traditional marketing"},"content":{"rendered":"\n<iframe src=\"https:\/\/anchor.fm\/academy-podcast\/embed\/episodes\/41---How-inbound-marketing-can-be-different--and-more-effective--than-traditional-marketing-e1n44f6\" height=\"102px\" width=\"610px\" frameborder=\"0\" scrolling=\"no\"><\/iframe>\n\n\n\n<div style=\"height:14px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Today on the Academy I wanted to talk about Inbound marketing. If you&#8217;ve never heard of inbound marketing, check out episodes &nbsp;<a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-30-inbound-marketing-to-grow-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">#30<\/a> and <a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-17-how-embracing-the-inbound-methodology-can-grow-your-business\/\" target=\"_blank\" rel=\"noreferrer noopener\">#17<\/a> for an introduction. I&#8217;ve heard many people say that they&#8217;re confused about why inbound is different from traditional marketing. The answer is in the details and they&#8217;re important. Today I&#8217;m going to discuss some of the main principles that separate inbound marketing from traditional &#8220;old school&#8221; principles and practices.<\/p>\n\n\n\n<p>A deep understanding of inbound marketing can go a long way toward helping you get great results. The more you know about the process you are using to bring in new leads (in this case, inbound marketing) the more success you will have designing systems that will lead to desirable outcomes.<\/p>\n\n\n\n<p>To help you get the most from your inbound marketing work, I\u2019d like to take some time to break down the four core principles of this method: standardize, personalize, optimize and empathize. We\u2019ll go through them one by one and we hope you\u2019ll come away with an enhanced understanding of inbound methodology.<\/p>\n\n\n\n<p><a href=\"https:\/\/anchor.fm\/academy-podcast\" target=\"_blank\" rel=\"noreferrer noopener\">SUBSCRIBE TO OUR PODCAST<\/a><\/p>\n\n\n\n<p><strong>About Sanctuary:<\/strong><\/p>\n\n\n\n<p>Do you need a partner to help you with your website or digital marketing strategy and execution? The Academy is a service of Sanctuary and we can help you with all your digital marketing needs. We&#8217;d love to chat with you about how we can help you grow your business. Learn more about our world-class <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/\">digital marketing<\/a> and <a href=\"https:\/\/www.sanctuarymg.com\/web-design\/\">website design<\/a> services.<\/p>\n\n\n\n<p>Sanctuary, a digital marketing agency based in North Canton, Ohio, helps companies grow their businesses by developing and executing end-to-end marketing strategies. We believe in partnering with purpose to create and execute powerful marketing strategies accountable to measurable results.<\/p>\n\n\n\n<p>We partner with you to build custom websites and use marketing tactics such as search marketing, social media and email to drive leads and sales for your business. Our team comprises highly experienced and creative specialists in a range of digital marketing disciplines, from marketing strategy and execution, writing, visual design and development to social marketing, user experience design, analytics and more.<\/p>\n\n\n\n<p>We\u2019ve been guiding passionate, thriving businesses like yours that serve owners, employees and communities since 2006. <a href=\"https:\/\/www.sanctuarymg.com\/why-sanctuary\/\">Learn more<\/a>.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Academy I wanted to talk about Inbound marketing. If you&#8217;ve never heard of inbound marketing, check out episodes &nbsp;#30 and #17 for an introduction. I&#8217;ve heard many people say that they&#8217;re confused about why inbound is different from traditional marketing. The answer is in the details and they&#8217;re important. Today I&#8217;m going [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":20354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[286],"tags":[],"type-category":[290],"class_list":["post-20352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-strategy","type-category-podcasts"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Podcast Episode 41 - How inbound marketing can be different, and more effective, than traditional marketing - The Academy<\/title>\n<meta name=\"description\" content=\"Today we&#039;re going to discuss some of the main principles that separate inbound marketing from traditional &quot;old school&quot; principles and practices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-41-how-inbound-marketing-can-be-different-and-more-effective-than-traditional-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Podcast Episode 41 - How inbound marketing can be different, and more effective, than traditional marketing - The Academy\" \/>\n<meta property=\"og:description\" content=\"Today we&#039;re going to discuss some of the main principles that separate inbound marketing from traditional &quot;old school&quot; 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