{"id":20320,"date":"2022-08-22T06:00:00","date_gmt":"2022-08-22T10:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20320"},"modified":"2022-08-17T10:52:21","modified_gmt":"2022-08-17T14:52:21","slug":"business-growth-and-digital-marketing-news-tips-8-21-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-21-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 8-21-22"},"content":{"rendered":"\n<p>Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that person has already signaled some interest in your brand; so sending them relevant, interesting messages is a huge opportunity to take the next step in moving them closer to making a purchase.&nbsp;<\/p>\n\n\n\n<p>However, when you send out those messages, you have to get over one big hurdle: getting the messages opened in the first place. The average person gets countless emails each day, and many of them are deleted before they are even opened. How do you keep your emails out of the \u201ctrash\u201d file? <a href=\"https:\/\/www.sanctuarymg.com\/academy\/email\/email-subject-lines\/\"><strong>Keep reading<\/strong><\/a> to find out.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"556\" height=\"556\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Aug21-Newsletter-Quote.jpg\" alt=\"So what's the sweet spot for how long your subject lines should be?\" class=\"wp-image-20321\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Aug21-Newsletter-Quote.jpg 556w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Aug21-Newsletter-Quote-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Aug21-Newsletter-Quote-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Aug21-Newsletter-Quote-350x350.jpg 350w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"marketing-and-growth-news\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/adage.com\/article\/digital-marketing-ad-tech-news\/twitter-users-support-platform-and-ads-amid-elon-musk-battle\/2425226\"><strong>30% of Twitter users<\/strong><\/a> say their view of Twitter has improved since Elon Musk announced his intention to purchase the platform.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.wsj.com\/articles\/what-brands-should-know-as-ftc-prepares-to-update-green-marketing-guidelines-11660042800?\"><strong>Environmental marketing claims<\/strong><\/a>, including terms like \u201cnontoxic\u201d and \u201ccarbon offsets,\u201d are being regulated by updated guidelines from the Federal Trade Commission.<\/p>\n\n\n\n<p><a href=\"https:\/\/adage.com\/article\/datacenter\/youtubes-short-form-video-growth-numbers\/2426091\"><strong>Short-form YouTube content<\/strong><\/a> is gaining popularity, which confirms that short video clips are what people want to see.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/new-report-shows-fears-around-social-profile-hacks-are-rising-infographic\/628707\/\"><strong>Social media users<\/strong><\/a> are becoming increasingly weary of security and privacy protection across platforms.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/business\/marketing\/blog\/events\/how-virtual-and-in-person-events-will-both-play-a-part-in-the-future-of-b2b-marketing\"><strong>Event organizers<\/strong><\/a> across the globe say they will continue to host virtual events because they cost less and are more environmentally-friendly.<\/p>\n\n\n\n<p><a href=\"https:\/\/fortune.com\/2022\/08\/03\/building-brand-recession-startups-founders-consumer-spending-behavior-success-candace-nelson\/\"><strong>Slashing your marketing budget<\/strong><\/a> in anticipation of a recession is the wrong move, says Sprinkles owner Candace Nelson.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.marketingtechnews.net\/news\/2022\/may\/26\/gen-z-avoiding-advertising-at-all-costs\/\"><strong>Gen Z consumers<\/strong><\/a> are blocking ads in favor of more authentic voices and experiences.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.ana.net\/magazines\/show\/id\/btob-2022-07-metaverse-btob?st3=220725smartbrief\"><strong>Many B2B brands<\/strong><\/a> are taking a wait-and-see approach toward the metaverse.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p><a href=\"https:\/\/apnews.com\/article\/inflation-united-states-economy-unemployment-4895f1aa41fbe904400df8261446b737?\"><strong>US employment<\/strong><\/a> has now fully returned to pre-pandemic numbers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.nbcnews.com\/business\/economy\/how-to-afford-a-house-in-the-us-income-mortgage-rcna42855\"><strong>U.S. housing affordability<\/strong><\/a> has fallen to its lowest level since 1989, with median home prices eclipsing $400,000.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">CONTENT MARKETING<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>How to Turn an Existing Landing Page into a Pillar Page<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20322\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Landing-Page-Pillar-Page-1-1-1024x683.jpg\" alt=\"Website Success - Turn a landing page into a pillar page\" class=\"wp-image-20322\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Landing-Page-Pillar-Page-1-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Landing-Page-Pillar-Page-1-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Landing-Page-Pillar-Page-1-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Landing-Page-Pillar-Page-1-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Landing-Page-Pillar-Page-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>While a pillar page will likely bear some resemblance to a blog post, or even a traditional static page on your site, that doesn\u2019t quite tell the whole story. The idea here is to create a page that contains everything your visitor needs to deeply understand a given topic.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/content\/turn-landing-page-into-pillar-page\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">PPC<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\">PPC Audience Targeting and Segmentation<\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20323\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-PPC-Segmentation-1-1-1024x683.jpg\" alt=\"Foundations - PPC Targeting &amp; Segmentation\" class=\"wp-image-20323\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-PPC-Segmentation-1-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-PPC-Segmentation-1-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-PPC-Segmentation-1-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-PPC-Segmentation-1-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-PPC-Segmentation-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>Whether you use PPC ads as your primary method of lead acquisition, or you use it as a supplemental form of traffic behind <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/seo\/\"><strong>SEO<\/strong><\/a>, you\u2019ll need to understand how it works and how to get the best possible results for your organization. One of the keys with PPC ads is to properly target and segment your audience.\u00a0<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/ppc-audience-targeting\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">complete archive here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is a particularly effective way of building and connecting with an audience. If you manage to get someone onto your email list, that person has already signaled some interest in your brand; so sending them relevant, interesting messages is a huge opportunity to take the next step in moving them closer to making [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 8-21-22 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-21-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; Tips 8-21-22 - The Academy\" \/>\n<meta property=\"og:description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-21-22\/\" \/>\n<meta property=\"og:site_name\" content=\"The Academy\" \/>\n<meta property=\"article:published_time\" content=\"2022-08-22T10:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2021\/09\/The-Academy-Newsletter3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Chris Auman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-8-21-22\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/news\\\/business-growth-and-digital-marketing-news-tips-8-21-22\\\/\"},\"author\":{\"name\":\"Chris Auman\",\"@id\":\"https:\\\/\\\/www.sanctuarymg.com\\\/academy\\\/#\\\/schema\\\/person\\\/6084f9ffc9fcbabcc50301f2e497e182\"},\"headline\":\"Business Growth and Digital Marketing News &#038; 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