{"id":20273,"date":"2022-08-08T08:00:00","date_gmt":"2022-08-08T12:00:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20273"},"modified":"2023-09-20T03:54:49","modified_gmt":"2023-09-20T07:54:49","slug":"business-growth-and-digital-marketing-news-tips-8-7-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-7-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 8-7-22"},"content":{"rendered":"\n<p>For millions of website owners, tracking their site\u2019s performance with Google Analytics is a regular part of their process. But why do so many site owners find GA to be such a valuable asset?&nbsp;<\/p>\n\n\n\n<p>It\u2019s an extremely powerful tool that you can use on a basic level to figure out things like how many people are finding your pages and how long they are staying, but that\u2019s only just the beginning. When put to use properly, you can leverage GA to monitor advanced metrics that will help you make informed decisions about how to improve your site, what kind of content you should create, what channels are most effective for you, and much more.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/websites\/why-track-with-google-analytics\/\"><strong>Keep reading<\/strong><\/a> to learn more about goal tracking with Google Analytics.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"556\" height=\"556\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Aug7-Newsletter-Quote.jpg\" alt=\"One of the key functions of Google Analytics is the ability to create goals...\" class=\"wp-image-20274\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Aug7-Newsletter-Quote.jpg 556w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Aug7-Newsletter-Quote-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Aug7-Newsletter-Quote-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Aug7-Newsletter-Quote-350x350.jpg 350w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"marketing-and-growth-news\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/techcrunch.com\/2022\/07\/18\/instagrams-buy-products-directly-dms\/\"><strong>Making purchases on Instagram<\/strong><\/a> is easier than ever with the new \u201cpayments in chat\u201d feature.<\/p>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/HiCommunities\/status\/1551627755066105856\"><strong>Twitter is adding hashtags<\/strong><\/a> to its Communities tab to help you find conversations you want to be a part of.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediapost.com\/publications\/article\/375945\/podcast-consumption-rebounds-after-q1-dip-among-yo.html?edition=127003\"><strong>Podcast listeners<\/strong><\/a> ages 13\u201334 increased by 7% from Q1 to Q2 in 2021, quieting fears of a possible end to the phenomenal growth of podcasts.<\/p>\n\n\n\n<p><a href=\"https:\/\/techcrunch.com\/2022\/07\/21\/facebooks-feed-tab-chronologically-displays-posts-from-friends\/\"><strong>Facebook<\/strong><\/a> is changing up its main news feed (now called Home) to focus more on curated content exploration.<\/p>\n\n\n\n<p><a href=\"https:\/\/techcrunch.com\/2022\/07\/21\/instagram-video-posts-shorter-than-15-minutes-now-shared-reels\/\"><strong>Instagram Reels<\/strong><\/a> now include all videos shared that are less than 15 seconds long.<\/p>\n\n\n\n<p><a href=\"https:\/\/newsroom.pinterest.com\/en\/post\/pinterest-doubles-down-on-shopping-introducing-api-for-shopping-and-product-tagging-for-pins-0\"><strong>New Pinterest Shopping features<\/strong><\/a> drive merchant success on the platform.<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-search-console-insights-now-supports-google-analytics-4-386264\"><strong>Google Analytics 4<\/strong><\/a> is now supported by Google Search Console Insights. Have you set up GA4 for your site yet?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.mediapost.com\/publications\/article\/375929\/twitter-posts-270m-quarterly-loss-citing-ad-head.html?edition=127003\"><strong>Twitter&#8217;s active user base<\/strong><\/a> increased from 229 million to 237.8 million between April and June, but advertising revenue growth decreased. Why?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.cnn.com\/videos\/business\/2022\/07\/27\/mega-millions-jackpot-raising-canes-ceo-aj-kumaran-newday-vpx.cnn\"><strong>Raising Cane&#8217;s Co-CEO<\/strong><\/a> AJ Kumaran spent $100k on lotto tickets for employees.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cnn.com\/2022\/07\/25\/business\/walmart-inflation-prices\/index.html\"><strong>Walmart<\/strong><\/a> is slashing prices\u2026 Is this a sign that inflation is easing up?<\/p>\n\n\n\n<p><a href=\"https:\/\/www.cnbc.com\/2022\/07\/25\/the-numbers-show-the-us-economy-is-at-least-teetering-on-a-recession.html\"><strong>The U.S. economy<\/strong><\/a> is teetering on a recession, confirmed by \u200b\u200btwo consecutive quarters with negative GDP readings.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">WEB DESIGN<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Website Accessibility Best Practices<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20275\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Accessibility-1-1024x683.jpg\" alt=\"Website Success - Accessibility Best Practices\" class=\"wp-image-20275\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Accessibility-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Accessibility-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Accessibility-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Accessibility-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/SMG-Accessibility-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>It\u2019s easy to take the accessibility of the web for granted. Without any disabilities to overcome, you just bring websites up on your computer or phone and use them as you wish. However, individuals with disabilities have more to overcome. By focusing on accessibility, website owners can help as many people as possible access the contents of their sites.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/websites\/website-accessibility-best-practices\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">OPERATIONS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Pursuing Personal and Business Growth Through Intentional Reinvention<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"20276\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/Podcast-Intential-reinvention-in-business-part-1-large-1024x576.jpg\" alt=\"\" class=\"wp-image-20276\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/Podcast-Intential-reinvention-in-business-part-1-large-1024x576.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/Podcast-Intential-reinvention-in-business-part-1-large-300x169.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/Podcast-Intential-reinvention-in-business-part-1-large-768x432.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/Podcast-Intential-reinvention-in-business-part-1-large-1536x864.jpg 1536w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/Podcast-Intential-reinvention-in-business-part-1-large-1500x844.jpg 1500w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/Podcast-Intential-reinvention-in-business-part-1-large-350x197.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/08\/Podcast-Intential-reinvention-in-business-part-1-large.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<p>In this episode of The Academy Podcast, Sanctuary Owner Chris Auman zeroes in on reinvention as it relates to growing a business. He collaborates with Gwen Walsh, an accomplished corporate CIO, successful small business owner and executive performance consultant, to collect a continuous stream of valuable, actionable, real-world advice and stories from the trenches.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/podcast-episode-34-pursuing-personal-and-business-growth-through-intentional-reinvention-part-1\/\"><strong>Listen In<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">complete archive here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>For millions of website owners, tracking their site\u2019s performance with Google Analytics is a regular part of their process. But why do so many site owners find GA to be such a valuable asset?&nbsp; It\u2019s an extremely powerful tool that you can use on a basic level to figure out things like how many people [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20273","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 8-7-22 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-8-7-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; 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