{"id":20211,"date":"2022-07-25T06:13:00","date_gmt":"2022-07-25T10:13:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20211"},"modified":"2023-09-20T06:08:01","modified_gmt":"2023-09-20T10:08:01","slug":"business-growth-and-digital-marketing-news-tips-7-24-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-7-24-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 7-24-22"},"content":{"rendered":"\n<p>It\u2019s easy to overlook the importance of clearly defining the purpose of your company and the goals it is trying to achieve. When you first get started, you are probably more worried about simply making a sale and establishing yourself in the market than anything else. And once the wheels start turning, you quickly get busy and have little time to step back and think about the bigger picture.&nbsp;<\/p>\n\n\n\n<p>We encourage you to take a moment out to see the bigger picture and understand how defining your purpose and goals can help drive your business forward. Specifically, it\u2019s the clarity of having these pieces in place that will help you make decisions that are in your company\u2019s best interests.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/strategy\/establishing-company-purpose-and-goals\/\"><strong>Keep reading<\/strong><\/a> to find out why having a purpose is important for everything you do.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"556\" height=\"556\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-July24-Newsletter-Quote.jpg\" alt=\"The blend of a clear purpose and well-established goals can mean powerful things for business.\" class=\"wp-image-20212\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-July24-Newsletter-Quote.jpg 556w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-July24-Newsletter-Quote-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-July24-Newsletter-Quote-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-July24-Newsletter-Quote-350x350.jpg 350w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"marketing-and-growth-news\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/twitter.com\/TwitterWrite\/status\/1539640956915290112\"><strong>Twitter<\/strong><\/a> is testing Notes, which will allow creators to write longer posts.<\/p>\n\n\n\n<p><a href=\"https:\/\/techcrunch.com\/2022\/07\/11\/instagram-live-producer-tool-that-go-live-desktop-using-streaming-software\/\"><strong>Instagram<\/strong><\/a> is making it easier for work-from-homers to stream live from their desks.<\/p>\n\n\n\n<p><a href=\"https:\/\/leadferno.com\/blog\/survey-texting-is-the-preferred-way-to-communicate\"><strong>This survey<\/strong><\/a> proves that texting is the preferred communication method. Should businesses use it more for marketing purposes?<\/p>\n\n\n\n<p><a href=\"https:\/\/searchengineland.com\/google-increases-local-search-ads-review-requirements-385915\"><strong>Google<\/strong><\/a> is limiting Local Search Ads (LSA) capabilities to businesses with five or more reviews.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/pinterest-launches-new-ad-tools-to-help-brands-and-creators-tap-into-produc\/625582\/\"><strong>Pinterest<\/strong><\/a> has launched new ad tools to aid in product discovery.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.niemanlab.org\/2022\/07\/nearly-a-third-of-new-subscribers-to-news-publications-cancel-in-the-first-24-hours\/\"><strong>Stat<\/strong><\/a>: 33% of new subscribers to news publications cancel within the first 24 hours. Is it you or them?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.cnbc.com\/2022\/07\/08\/jobs-report-june-2022-.html\"><strong>The labor market<\/strong><\/a> is going strong! US employers added 372,000 jobs, topping expectations of 250,000.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/apnews.com\/article\/inflation-economy-prices-consumer-74e1a5c9bced40460e4079f62e980095\"><strong>Inflation<\/strong><\/a> is at a record high, which is shattering consumer confidence.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">OPERATIONS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>An Overview of How Traction and EOS\u2014The Entrepreneurial Operating System\u2014Can Help You Grow Your Business<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" data-id=\"20213\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image3-1024x576.png\" alt=\"The Academy Podcast - An Overview of How Traction EOS Can Help Grow Your Business\" class=\"wp-image-20213\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image3-1024x576.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image3-300x169.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image3-768x432.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image3-1536x864.png 1536w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image3-1500x844.png 1500w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image3-350x197.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image3.png 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INBOUND-four-principles<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>If you\u2019re just starting out with a new company, or you\u2019ve been trying to grow your business and you feel stuck, the principles and processes in EOS can help you to move forward and grow in ways that you could only imagine through trusted processes and tenants instead of just relying on working harder and blind determination.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/ppc-automation\/\"><strong>Listen In<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SOCIAL<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Tips for Setting Up New Business Social Profiles<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20214\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image1-1-1024x683.png\" alt=\"Social Media - New Business Profile Tips\" class=\"wp-image-20214\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image1-1-1024x683.png 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image1-1-300x200.png 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image1-1-768x512.png 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image1-1-350x233.png 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/image1-1.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">INBOUND-four-principles<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>While you don\u2019t have to dive in head first to the <a href=\"https:\/\/www.sanctuarymg.com\/digital-marketing\/social-media\/\">social media<\/a> pool, we do think it would be a mistake to ignore it altogether. There is a lot to gain from being present on social media, and when executed correctly, it doesn\u2019t have to be a major drain on your time or resources.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/social-media\/business-social-profiles\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-color\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">complete archive here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s easy to overlook the importance of clearly defining the purpose of your company and the goals it is trying to achieve. When you first get started, you are probably more worried about simply making a sale and establishing yourself in the market than anything else. And once the wheels start turning, you quickly get [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":17917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 7-24-22 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-7-24-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; 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