{"id":20133,"date":"2022-07-11T06:42:00","date_gmt":"2022-07-11T10:42:00","guid":{"rendered":"https:\/\/www.sanctuarymg.com\/academy\/?p=20133"},"modified":"2022-08-17T10:56:11","modified_gmt":"2022-08-17T14:56:11","slug":"business-growth-and-digital-marketing-news-tips-7-10-22","status":"publish","type":"post","link":"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-7-10-22\/","title":{"rendered":"Business Growth and Digital Marketing News &#038; Tips 7-10-22"},"content":{"rendered":"\n<p>Are you getting the most out of your WordPress website?&nbsp;<\/p>\n\n\n\n<p>Plugins are a huge part of what makes WordPress such a wildly popular website platform. Rather than having to custom build any new feature you want for your site, you can simply install a plugin from the library of thousands that are available today.&nbsp;<\/p>\n\n\n\n<p>It\u2019s easy to find a quality plugin for just about any imaginable function, meaning you can build the site you need while saving tons of time and money along the way.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/websites\/wordpress-plugins-for-small-businesses\/\"><strong>Keep reading<\/strong><\/a> to find out about the five most useful WordPress plugins for small businesses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"556\" height=\"556\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-July10-Newsletter-Quote.jpg\" alt=\"Too many plugins will bog down your website and create page speed issues that are bad for SEO and unpleasant for your visitors.\" class=\"wp-image-20134\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-July10-Newsletter-Quote.jpg 556w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-July10-Newsletter-Quote-300x300.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-July10-Newsletter-Quote-150x150.jpg 150w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-July10-Newsletter-Quote-350x350.jpg 350w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/figure>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"marketing-and-growth-news\" style=\"color:#ff9902;font-size:21px\">MARKETING AND GROWTH NEWS<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"what-you-need-to-know\">What you need to know:<\/h2>\n\n\n\n<p><a href=\"https:\/\/contentmarketinginstitute.com\/articles\/create-powerful-headline\"><strong>Headlines<\/strong><\/a> do a lot of the work in content marketing. Make yours more powerful!<\/p>\n\n\n\n<p><a href=\"https:\/\/www.searchenginejournal.com\/understanding-difference-queries-keywords\/\"><strong>Effective search strategies<\/strong><\/a> rely on both keywords and search queries. (No, they\u2019re not the same!)<\/p>\n\n\n\n<p><a href=\"https:\/\/www.theverge.com\/2022\/6\/21\/23176628\/facebooks-new-policy-fight-fake-reviews-community-feedback\"><strong>Fake reviews<\/strong><\/a> keeping your business down? Good news: the platform is cracking down.<\/p>\n\n\n\n<p><a href=\"https:\/\/blog.hootsuite.com\/how-hootsuite-grew-our-tiktok-following\/\"><strong>Weak TikTok game?<\/strong><\/a> Step it up and grow your following.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.socialmediatoday.com\/news\/youtube-publishes-new-insights-into-key-video-consumption-trends-among-gen\/625908\/\"><strong>Gen-Z video trends<\/strong><\/a> center around personally-relevant content.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/adespresso.com\/blog\/instagram-hashtags-strategy\/\"><strong>Instagram hashtags<\/strong><\/a> should be part of a successful IG strategy, but don\u2019t overdo it.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">More business &amp; economy news:<\/h2>\n\n\n\n<p><a href=\"https:\/\/morningconsult.com\/2022\/06\/21\/inflation-has-consumers-cutting-back-on-dining-and-meat\/\"><strong>Stat<\/strong><\/a><strong>:<\/strong> 53% of US adults have \u201cchanged their eating and drinking habits as a result of inflation.\u201d<\/p>\n\n\n\n<p><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/06\/22\/the-brand-lessons-that-are-having-an-impact-this-year-in-b2b\/?sh=3debd2c86e3d\"><strong>Businesses<\/strong><\/a> have a strong role to play in \u201cbreaking the cycle of distrust\u201d among consumers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.emarketer.com\/content\/how-big-tech-s-reshuffling-will-affect-digital-advertising\"><strong>A shaky economy<\/strong><\/a> means hiring freezes and putting passion projects on the back burner, for many tech companies.<\/p>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">PPC<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>Create Data-Driven PPC Campaigns with Automation<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20135\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-PPC-Automation-1-1024x683.jpg\" alt=\"\" class=\"wp-image-20135\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-PPC-Automation-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-PPC-Automation-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-PPC-Automation-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-PPC-Automation-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-PPC-Automation-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>INBOUND-four-principles<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>Turning to automation is one important way digital marketers can get more for their Pay-Per-Click dollars. Leveraging advanced technologies to help you figure out who the right audience is and what kind of content you should present to them can elevate your PPC game to new heights.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/advertising\/ppc-automation\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:36px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"podcast\" style=\"color:#ff9902;font-size:21px\">SEO<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong><strong><strong>How to Optimize E-Commerce Products for SEO<\/strong><\/strong><\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" data-id=\"20136\" src=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-Optimize-Product-SEO-1-1-1024x683.jpg\" alt=\"Website Success - How to optimize products for SEO\" class=\"wp-image-20136\" srcset=\"https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-Optimize-Product-SEO-1-1-1024x683.jpg 1024w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-Optimize-Product-SEO-1-1-300x200.jpg 300w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-Optimize-Product-SEO-1-1-768x512.jpg 768w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-Optimize-Product-SEO-1-1-350x233.jpg 350w, https:\/\/www.sanctuarymg.com\/academy\/wp-content\/uploads\/2022\/07\/SMG-Optimize-Product-SEO-1-1.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>INBOUND-four-principles<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<p>We talk a lot about optimizing a web page for better SEO value, but what about e-commerce products? By taking some strategic steps when getting your product ready for market, or by revising old products to follow these best practices, you could earn additional traffic\u2014and even turn new visitors into buyers.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.sanctuarymg.com\/academy\/seo\/optimize-products-for-seo\/\"><strong>Read More<\/strong><\/a><\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-color wp-block-heading\" id=\"special-offer\" style=\"color:#ff9902;font-size:21px\">KEEPING UP<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"episode-13-how-to-measure-social-media-success\"><strong><strong><strong><strong>News Archive<\/strong><\/strong><\/strong><\/strong><\/h2>\n\n\n\n<p>Have you missed our email and need to catch up on recent marketing and business news? We have a <a href=\"https:\/\/www.sanctuarymg.com\/academy\/types\/news\/\">complete archive here<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"get-our-newsletter-in-your-inbox\"><strong>Get our newsletter in your inbox<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td>Viewing this online? Sign-up to receive all this great information and free content in your inbox. <a href=\"https:\/\/www.sanctuarymg.com\/academy\/newsletter\/\">Sign-up here!<\/a><\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Are you getting the most out of your WordPress website?&nbsp; Plugins are a huge part of what makes WordPress such a wildly popular website platform. Rather than having to custom build any new feature you want for your site, you can simply install a plugin from the library of thousands that are available today.&nbsp; It\u2019s [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":18839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[297],"tags":[],"type-category":[291],"class_list":["post-20133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","type-category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Business Growth and Digital Marketing News &amp; Tips 7-10-22 - The Academy<\/title>\n<meta name=\"description\" content=\"We&#039;re here for you again this week with the latest marketing news and business growth tips to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sanctuarymg.com\/academy\/news\/business-growth-and-digital-marketing-news-tips-7-10-22\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business Growth and Digital Marketing News &amp; 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